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How we live our values

The philosophy of Tom Chappell's book, Managing Upside Down, forms the basis for an ongoing training program for each and every Tom's of Maine employee. The "Seven Intentions" method provides values-based tools that enhance employee skills and performance.

  1. CONNECT WITH GOODNESS: Set aside your own ego, open up, and connect to a universal force that is bigger than you and available to everyone—the power of goodness.

  2. KNOW THYSELF, BE THYSELF: Explore who you are, your gifts, and what you care about most in life. These are the clues to finding meaning in your work.

  3. ENVISION YOUR DESTINY: Envision your future with your head and your heart. The Upside Down approach is to allow your business goals to emerge from who you are as a company, your essence, your reason for being.

  4. SEEK COUNSEL: Tom's of Maine listens to everyone—its employees, consultants, suppliers, retailers, and customers.

  5. VENTURE OUT: Build a creative strategy for every dimension of your new business, make sure it is aligned with your values, and go for it— even if there is nothing like it in the world.

  6. ASSESS: No matter how creative you might be or how unique you are in the marketplace, you are still accountable to your values, vision, and goals. Managing Upside Down is a trial-and-error process, and assessment requires constant affirmation and editing.

  7. PASS IT ON: When you receive gifts, knowledge, goodness, extra time, and profits, you are obliged to pass them along to others. Along the way, you set up an exchange of experiences and a trial-and-error process that can help everyone improve.

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