What is Natural Care?

For more than 35 years, Tom’s of Maine has been creating safe, effective products sourced in nature for you and your family. Although the company has grown by leaps and bounds, we continue to be guided faithfully by one simple notion—do what is right for our customers, employees, communities, and environment.

What is Natural Care? At Tom’s of Maine, Natural Care is a way of life that guides what we make and all that we do. We think of Natural Care as many things—caring for nature, for our customers, and for our communities. We do this by creating safe, effective natural products free of artificial dyes, sweeteners, and preservatives; by harvesting, processing, and packaging with respect for our natural resources; by not testing on animals or using animal ingredients; and by donating 10% of our profits and 5% of our employees' paid time to charitable organizations.

We make our Natural Care products out of respect for you, your environment, and your community.