For More Information:
Susan Dewhirst
Tom's of Maine
1-800-FOR-TOMS
sdewhirst@tomsofmaine.com

Tom’s of Maine Honored by State of Maine for Innovative Healthy Workplace Efforts

Dee Roberts accepts our award from Governor John Baldacci

(June 4, 2007 - Kennebunk, Maine)—Tom’s of Maine, a leading maker of natural personal care products , recently received the Maine Governor’s Council on Physical Activity 2007 Healthy Workplace Award – Medium Business Category. The Award was received by Dee Roberts, Tom’s of Maine’s Community Wellness Leader, at a ceremony hosted by Maine’s Governor John Baldacci at the State House Hall of Flags in Augusta.

Tom’s of Maine received the award for its long history of empowering employees to live healthy, active lives and for an innovative new rewards-based Wellness Challenge implemented earlier this year. The eight-week Challenge encouraged employees to exercise and practice healthy lifestyle habits by awarding points for physical activity (up to one hour each day) and for making healthy dietary and mental choices throughout their day. Employees from all areas of the company—corporate headquarters in Kennebunk, Maine; manufacturing and fulfillment in Sanford, Maine; and field locations across the country—formed teams of five, which built community spirit and created connections between sometimes far-flung coworkers. Over 140 of the 170 Tom’s employees, ranging in age from 20 to 65, participated in the effort.

All participants were awarded $25 for signing up; those who completed the competition were awarded an additional $25 at the end, with the first- and second-place teams receiving more. Throughout the eight weeks the company sponsored and provided two healthy breakfasts and coordinated healthy fellowship lunches where employees gathered to eat, learn about healthy life options, and share their team experiences. Plans are being made for another Wellness Challenge with measurable goals and wellness targets customized for each employee.

Tom’s of Maine also has two employee Wellness Centers, located in both Kennebunk and Sanford, Maine. Ms. Roberts acts as a personal trainer and leads fitness classes in core conditioning and stretching. Employees can take advantage of monthly sessions on everything from proper nutrition to self-defense. Also offered to employees are weekly yoga sessions and monthly on-site massages for nominal fees. For Tom’s of Maine employees across the country, the company provides a $300 benefit per year to use towards personal wellness.

About the Maine Governor’s Council on Physical Fitness, Sports, Health and Wellness Council
The Council is made up of 25 appointed members who work with Governor Baldacci toward a healthy and active future for Maine residents. The purpose of the Council is to advise the Governor of means to foster a healthy citizenry, as well as offer viable solutions to the health challenges that face the State by promoting the benefits of physical activity.

About Tom's of Maine
Founded in Kennebunk, Maine, by Tom and Kate Chappell in 1970, Tom's of Maine creates effective personal care products using simple, natural ingredients derived from plants and minerals. Tom's of Maine products—toothpaste, mouthwash, floss, deodorant, and soap—do not contain artificial sweeteners, preservatives, colors, flavors, or animal ingredients; are tested for safety and efficacy without the use of animals; are biodegradable; and are packaged in earth-friendly ways. Our philosophy of "Natural Care" guides us in doing what is right for our customers, employees, communities, and environment. We fulfill our Natural Care mission by donating 10% of our profits to charitable organizations; by encouraging our employees to use 5% of their paid time in volunteer work; by adhering to our standards of natural, sustainable, and responsible; and by not testing on animals.

Tom’s of Maine products and packaging are designed to be sustainable and recyclable. Each year, we use packaging made of 100% recycled paper board. As a result, we save or prevent:

• 0.5 million pounds of solid waste
• 2.8 million gallons of wastewater
• 7 billion BTUs of electricity— that’s 70 years of electricity as required by the average U.S. home.
• 1 million pounds of greenhouse gases—that’s 1 million miles traveled in the average U.S. car
• 6,000 pounds of air pollution (HAPs, VOCs, TRSs combined)
• 26,732 pounds of hazardous effluent (BODs, TSSs, CODs, AOXs)

Tom’s of Maine also:

• Use vegetable-based inks on all of our professionally printed materials and packaging
• Wraps bar soaps in biodegradable cellulose made from wood fibers
• Created a deodorant stick made of just a single plastic (#5 polypropylene) so that it can be recycled—the first of its kind in the industry and a container that is even stronger and more reliable than the old nonrecyclable version!

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