For More Information:
Susan Dewhirst
Tom's of Maine
1-800-FOR-TOMS
sdewhirst@tomsofmaine.com

Tom’s of Maine Tooth Floss Earns American Dental Association’s Seal of Acceptance

Tom’s of Maine now offers a complete, natural, effective, and ADA-approved oral hygiene system: toothpaste, mouthwash, and now floss

(September 13, 2007 - Kennebunk, Maine)—Tom’s of Maine, a leader in natural personal care products and values-based business, reaffirms its commitment to safety and efficacy with the announcement that its natural antiplaque dental floss has earned the American Dental Association’s Seal of Acceptance.

Making the announcement, Tom Chappell, cofounder and CEO of Tom’s of Maine, explained, “Living our beliefs and our ongoing enthusiasm for innovation makes us the first natural products company to have the ADA Seal on our anticavity toothpaste, anticavity mouthwash, and dental floss. Along with our scientists and dental health professionals here at Tom’s of Maine, I am thrilled to provide a full compliment of effective oral care products to consumers and their oral health professionals.”

The Tom’s of Maine Naturally Waxed Antiplaque Floss has a unique combination of natural waxes allowing removal of plaque and particles – which can lead to tooth decay and gum disease – from places between teeth that brushing can’t reach. Here’s how it works:

• Three natural waxes – beeswax, carnauba and jojoba – help the floss glide smoothly between teeth while remaining gentle on gums.
• The natural resins propolis and myrrh make your mouth feel clean and healthy.
• The surface of our floss is made of multiple nylon filaments woven together to prevent snapping or fraying.
• The flat, even contour and broader surface of our Flat Floss efficiently removes plaque and particles while the small, circular shape of our Round Floss lets you get between close-contact teeth.

Tom’s of Maine Naturally Waxed Antiplaque Round Floss with ADA Seal is available in unflavored and Tom’s Naturally Waxed Antiplaque Flat Floss with ADA Seal is available in spearmint and unflavored. To order products or find stores that carry Tom’s of Maine products please visit our website or call us at 1-800-FOR-TOMS.

Download an image of the flat floss.

About Tom's of Maine
Founded in Kennebunk, Maine, by Tom and Kate Chappell in 1970, Tom's of Maine creates effective personal care products using simple, natural ingredients derived from plants and minerals. Tom's of Maine products—toothpaste, mouthwash, floss, deodorant, and soap—do not contain artificial sweeteners, preservatives, colors, flavors, or animal ingredients; are tested for safety and efficacy without the use of animals; are biodegradable; and are packaged in earth-friendly ways. Our philosophy of "Natural Care" guides us in doing what is right for our customers, employees, communities, and environment. We fulfill our Natural Care mission by donating 10% of our profits to charitable organizations; by encouraging our employees to use 5% of their paid time in volunteer work; by adhering to our standards of natural, sustainable, and responsible; and by not testing on animals.

Tom’s of Maine products and packaging are designed to be sustainable and recyclable. Each year, we use packaging made of 100% recycled paper board. As a result, we save or prevent:

• 0.5 million pounds of solid waste
• 2.8 million gallons of wastewater
• 7 billion BTUs of electricity— that’s 70 years of electricity as required by the average U.S. home.
• 1 million pounds of greenhouse gases—that’s 1 million miles traveled in the average U.S. car
• 6,000 pounds of air pollution (HAPs, VOCs, TRSs combined)
• 26,732 pounds of hazardous effluent (BODs, TSSs, CODs, AOXs)

Tom’s of Maine also:

• Use vegetable-based inks on all of our professionally printed materials and packaging
• Wraps bar soaps in biodegradable cellulose made from wood fibers
• Created a deodorant stick made of just a single plastic (#5 polypropylene) so that it can be recycled—the first of its kind in the industry and a container that is even stronger and more reliable than the old nonrecyclable version!

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