For More Information:
Susan Dewhirst
Tom's of Maine
1-800-FOR-TOMS
sdewhirst@tomsofmaine.com

Tom’s of Maine Announces New Sensitive Care Deodorant

Two New Scents Especially Formulated for Sensitive Skin—Patent-Pending, Dermatologist-Tested

(July 25, 2008 - Kennebunk, Maine)—KENNEBUNK, MAINE – Tom’s of Maine, the #1 natural deodorant brand, announced its new line of Sensitive Care Aluminum-Free Deodorants. The patent-pending Sensitive Deodorant is now available in three scents: Bay-Lime, Cucumber-Grapefruit and Fragrance-Free.

Keeping with its long history and commitment to sustainable business practices, Tom’s is using an innovative, environmentally friendly, and gentle method called supercritical extraction to draw out the most effective elements from hops, which inhibit the growth of odor-causing bacteria and prevent odor naturally and effectively. The chamomile is extracted in a similar way and is used to soothe sensitive skin. Supercritical extraction does not generate chemical waste!

The new products are dermatologist-tested for sensitive skin and proven to be safe and gentle; they’re aluminum-free and as with all Tom’s of Maine products no animal products or animal testing is used. The deodorants are Kosher and Halal certified.

Tom’s Natural Sensitive Care Deodorant is available in stores across the country and online.

Click here for hi-res photos of this product.

About Tom's of Maine
Founded in Kennebunk, Maine, by Tom and Kate Chappell in 1970, Tom's of Maine creates effective personal care products using simple, natural ingredients derived from plants and minerals. Tom's of Maine products—toothpaste, mouthwash, floss, deodorant, and soap—do not contain artificial sweeteners, preservatives, colors, flavors, or animal ingredients; are tested for safety and efficacy without the use of animals; are biodegradable; and are packaged in earth-friendly ways. Our philosophy of "Natural Care" guides us in doing what is right for our customers, employees, communities, and environment. We fulfill our Natural Care mission by donating 10% of our profits to charitable organizations; by encouraging our employees to use 5% of their paid time in volunteer work; by adhering to our standards of natural, sustainable, and responsible; and by not testing on animals.

Tom’s of Maine products and packaging are designed to be sustainable and recyclable. Each year, we use packaging made of 100% recycled paper board. As a result, we save or prevent:

• 0.5 million pounds of solid waste
• 2.8 million gallons of wastewater
• 7 billion BTUs of electricity— that’s 70 years of electricity as required by the average U.S. home.
• 1 million pounds of greenhouse gases—that’s 1 million miles traveled in the average U.S. car
• 6,000 pounds of air pollution (HAPs, VOCs, TRSs combined)
• 26,732 pounds of hazardous effluent (BODs, TSSs, CODs, AOXs)

Tom’s of Maine also:

• Use vegetable-based inks on all of our professionally printed materials and packaging
• Wraps bar soaps in biodegradable cellulose made from wood fibers
• Created a deodorant stick made of just a single plastic (#5 polypropylene) so that it can be recycled—the first of its kind in the industry and a container that is even stronger and more reliable than the old nonrecyclable version!

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