For More Information:
Susan Dewhirst
Tom's of Maine
1-800-FOR-TOMS
sdewhirst@tomsofmaine.com

Tom’s of Maine announces 100% happiness or your money back

Take the Natural Challenge™—if you don’t enjoy our effective natural products, you’ll get a full refund

(September 30, 2008)—KENNEBUNK, MAINE – During the month of October Tom’s of Maine is asking consumers to join them in the Natural Challenge.™ This national program has been created for people who want to support their health and wellness with natural oral and body care products but have hesitated to try them because they’re not sure they’ll work as well as conventional brands. Tom’s is so certain about the efficacy of our products that we guarantee you’ll love us once you give us a try!

Taking the Tom’s Natural Challenge™ is simple and risk-free. Consumers can find Natural Challenge™ special displays at participating retailers across the U.S. These displays will contain a variety of Tom’s effective, natural personal care products and a coupon good for $1 off. If consumers are not 100% satisfied with their Tom’s experience, they can return the product for a full refund.

The number of consumers interested in natural personal products is growing rapidly, fueled primarily by shoppers making purchases based on their health and wellness values. This large and growing segment of the population is 57 million strong. Tom’s of Maine’s savvy, passionate, environmentally aware consumers have been seeking and getting 100% happiness for almost 40 years. Find out why these consumers are loyal to the Tom’s brand—try us yourself and let us know what you think. Tom’s will offer additional details and information about the Natural Challenge™ on their website at www.tomsofmaine.com.

About Tom's of Maine
Founded in Kennebunk, Maine, by Tom and Kate Chappell in 1970, Tom's of Maine creates effective personal care products using simple, natural ingredients derived from plants and minerals. Tom's of Maine products—toothpaste, mouthwash, floss, deodorant, and soap—do not contain artificial sweeteners, preservatives, colors, flavors, or animal ingredients; are tested for safety and efficacy without the use of animals; are biodegradable; and are packaged in earth-friendly ways. Our philosophy of "Natural Care" guides us in doing what is right for our customers, employees, communities, and environment. We fulfill our Natural Care mission by donating 10% of our profits to charitable organizations; by encouraging our employees to use 5% of their paid time in volunteer work; by adhering to our standards of natural, sustainable, and responsible; and by not testing on animals.

Tom’s of Maine products and packaging are designed to be sustainable and recyclable. Each year, we use packaging made of 100% recycled paper board. As a result, we save or prevent:

• 0.5 million pounds of solid waste
• 2.8 million gallons of wastewater
• 7 billion BTUs of electricity— that’s 70 years of electricity as required by the average U.S. home.
• 1 million pounds of greenhouse gases—that’s 1 million miles traveled in the average U.S. car
• 6,000 pounds of air pollution (HAPs, VOCs, TRSs combined)
• 26,732 pounds of hazardous effluent (BODs, TSSs, CODs, AOXs)

Tom’s of Maine also:

• Use vegetable-based inks on all of our professionally printed materials and packaging
• Wraps bar soaps in biodegradable cellulose made from wood fibers
• Created a deodorant stick made of just a single plastic (#5 polypropylene) so that it can be recycled—the first of its kind in the industry and a container that is even stronger and more reliable than the old nonrecyclable version!

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