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Media Mentions 2004
December 2004
Business 2.0—"Tom's of Mainestream"—p. 72
B2.0 ran a feature article about Tom's of Maine highlighting how our ideals help
with our results, "...The crunchy manufacturer of all-natural toothpaste has
mastered the art of balancing its idealistic values with the realities of
mass-market retailing."
November 2004
Paddler—"River Hygiene"—p. 40
In their Eco column, Paddler features Tom's in a piece about river
conservation and talks about our Rivers Awareness Program, which draws
attention to our nation's troubled rivers and encourages people to volunteer for
rivers in their community. "Thanks to the coupon drive Tom's helped raise
$600,000, $70k went to Rivers Awareness and $500,000 went to the Nature
Conservancy."
VegNews—"The Veggie Awards 2004"—p. 31
"The overwhelming selection for three years running, Tom's of Maine is the most
popular toothpaste among VegNews readers. Tom's introduced the first
natural toothpaste to the market almost 30 years ago and offers a variety of
flavors in recyclable containers. The company doesn't test on animals or use
animal ingredients, and it contributes 10% of its pretax profits to
environmental, education, and arts charities."
June 2004
Fortune Small Business—"Drinks with Tom Chappell: Go West, Old
Hippie—the founder of Tom's of Maine sees a golden opportunity in the remaining
49 states"
March 2004
Mainebiz—"Natural
Values" (PDF)
"New manufacturing facilities in Sanford are just the start of a bold new
expansion plan for Tom's of Maine—the company's values are actually driving its
growth..." Taking that commitment to corporate values even further, the ultimate
goal of the growth strategy itself, says company COO Tom O'Brien, is to enlist
more retailers, suppliers and customers in Tom's of Maine's own quest to
promulgate personal health and wellness awareness, foster community development,
and champion environmental and social causes—in other words, to use the
company's increasing market clout to change the world."
2007 Media Mentions
2006 Media Mentions
2005 Media Mentions
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