Tom's of Maine - Media Mentions

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Media Mentions 2005

December 2005

CBS Evening News — "Sweating Over Antiperspirants?" — Dec. 6, 2005
A two-part segment featured Tom's of Maine in a story about aluminum in antiperspirants and the tremendous growth of our aluminum-free Natural Long-Lasting Deodorants. Watch the two-part story online now.

Elle Canada — "Bright Ideas" — p. 132-134
"The Movie Star smile is as coveted as the designer bag. Find out what's new in teeth whitening." Featuring Tom's of Maine Homeopathic Style Whitening Toothpaste (with photo).

Winnipeg Men — "Testing Deodorant" — p. 14-15
All three testers liked Tom's of Maine deodorant stick Matt recommends it stating " … it went on comfortably and its scent was neither offensive nor overpowering. Appropriately, it did a fine job of masking the odor of a shirt that could have used a wash; old sweat and herbal cleanliness, intermingling in an almost neutral, slightly medicinal balance. This balance remained pleasant throughout the workout, and it washed away cleanly with no residue. Very natural." (with photo)

VegNews November/December Issue — Veggie Awards 2005 — p. 35
Once again Readers choose Tom's of Maine as their favorite Toothpaste — Veggie Award Winner 2005!

November 2005

Town & Country Magazine — "Don't Sweat It" — p. 186
Recommends Tom's natural deodorant

One Magazine — "What Makes Tom’s of Maine Tick" – p.30 – 32
" . . . it’s not the variety alone that turns me on to Tom’s of Maine products – it’s the company’s ongoing dedication to the environment."
Vitamin Retailer — "Bubble Troubles" — p. 42
VR interviewed Chris Chappell, Tom's Director of Consumer Care, about our line of liquid and bar soaps, "The trend in soaps has been antibacterial in which the active is a detergent that strips the skin of its natural defenses leaving the person more vulnerable to bacteria, " Chappell said. " The only solution is to keep using the detergent-based soap, which, of course, drives sales."

Budget Living Magazine — "It's All Dental" — p 110
Reviews and recommends Tom's new Whole Care™ Anticavity Tartar Control Whitening Toothpaste (with photo)

Fit Pregnancy — "Ask the Beauty Expert" — p. 64
Beauty Editor Olessa Pindak recommends Tom's Natural Antiplaque Tartar Control plus Whitening Liquid Toothpaste for expecting Moms.

POP Times — "Personal Beauty" — p. 26 - 28
Jim Olin our Director of Category Development and Customer Marketing was interviewed about merchandising trends report and featured our Product Merchandising Units. (with photo)

Spray Technology & Marketing
Bill Hetzel did an interview about our new deodorizing body sprays and sleek, recyclable their packaging. (with photo)

November 28 Brandweek — "Progressive Business" — p. 16
"… Also in October, Tom's of Maine began airing a spot promoting its stance against animal testing in developing its toothpaste products."

October 2005

Natural Health Magazine — "Natural Health Beauty Awards 2005" — p. 83

Natural Health selects Tom's of Maine Natural Long-Lasting Deodorant Roll-On in Lemongrass as the Best Deodorant. Testers reported, "It absorbs quickly and really lasts" and "the deodorant remained effective even after a hard workout."

Inc.com and Fastcompany.com
Interviewed Chief Operating Officer Tom O'Brien about the company's use of technology to help manage growth and change. Read the piece at http://www.fastcompany.com/partners/intel/.

Better Nutrition
Recommends switching to Tom's of Maine Natural Conditioning Shave Cream saying,." . . .it's best used with a shaving brush and mug — you'll get a great lather".

Parents Magazine — "Time for You" — p. 114
Recommends Tom's Natural Baby Shampoo & Body Wash

Healthy Kids en Espanol — p. 24
Recommends Tom's Natural Anticavity plus whitening liquid gel toothpaste

October 22 The Joyce Graham Radio Show — 710 KNUS AM Denver
Tom Chappell and Dr. Kerry Maguire our Director of Professional Advocacy talk about natural oral care, our Dental Health for All program and the history of Tom's of Maine. For more information, visit http://www.joycegraham.net/.

One - "What makes Tom's of Maine tick"
"Tom’s of Maine connects with people who care about the same things we do, namely their communities and the world around them. Tom’s of Maine success is something of a phenomenon when you consider their unique approach to business. Each year, the company donates 10% of pre-tax profits to aid programs that support the arts, education, the environment and human needs."

October 10 The Rose Sheet — "Tom's of Maine TV Ads Debut on East Coast"
"The effort comprises four ads featuring the Tom's of Maine tagline, "Naturally, It Works.".

October 3 CBS Early Show
In their "Health Watch" segment, host Harry Smith interviewed Dr. Nancy Rosen a Dentist who recommends Tom's of Maine Mouthwash because it does not contain alcohol and tastes good.

October 2 Watertown Daily News — "Dental Floss and Morality"
Reprinted article from Tom's interview with the Denver Post.

September 2005

Organic Style Magazine — "25 Good-for-You Beauty Bargains Under $25!" — p. 32
OSM chooses Tom's Natural Conditioning Shaving Cream to include in the "Body Basics" portion of this piece. They also mention Tom's long-time policy of donating 10% of profits to environmental and other charities.

September 29 KARE TV Ch. 11 — Minneapolis/St. Paul
In the "Ask the Pharmacist" segment on their morning show this Minneapolis/St. Paul NBC affiliate featured Tom's of Maine Mouthwash in a piece on maintaining good oral health. They emphasized that the taste is great and doesn't burn your mouth because there is no alcohol in Tom's products.

September 29 The Queens Times — "Maine Reason for Natural Care" — p. 8
Columnist Merle Exit reviews Tom's products, "People might try their products because they are natural, but they won't buy them again unless they're effective. As far as I'm concerned they are." ". Soaps. Body washes. I'm hooked!"

September 27 The Detroit News — "Health News" — p. 3G
Features Tom's new Whole Care™ Toothpaste, they say "Want some natural pizzazz in your toothpaste? Try Tom's!"

September 27 The Denver Post
Cofounder Tom Chappell was interviewed by syndicated columnist Al Lewis.

September 15 York County Coast Star — "Katrina Relief" — Front page with photos
"Maine Governor John Baldacci meets with Tom's of Maine Chief Operating Officer Tom O'Brien as he arrives for a tour of Tom's of Maine new plant in Sanford Friday afternoon. Looking on are Kate Chappell and her husband Tom, co-founders of the company."

September 15 Sanford News — front page
"Tom Chappell, CEO of Tom's of Maine, shows Governor John Baldacci, how Chappell's company is donating supplies to victims of Hurricane Katrina".

September 14 Portland Press Herald — "Lending A Hand" — p A2
"Tom's of Maine, a Kennebunk manufacture of natural oral and body care products is donating $10,000 to the American Red Cross, $10,000 to Goodwill Industries to aid the evacuees living in Houston, Texas; and more than 90,000 products worth more than $200,00 for evacuees in Houston and Austin."

September 10 - 11 Journal Tribune — "Tom's of Maine sends care products to Gulf Coast Region" — front page with photos
". . . As well as their own effort, which saw a tractor trailer load of products depart for Houston Friday, Tom's of Maine in partnership with Whole Foods Market and other retailers will distribute 90,000 personal care products to victims. All of Friday's production time was devoted to the Hurricane relief effort. Baldacci praised the Chappell's commitment. He said the Company's work and contribution was a great asset . . . ".

September 9 - 11 — Maine Public Radio
Tom's donations of over $225,000 in cash and products for Katrina victims was the lead story on Maine Public Broadcasting Network the weekend of 9/9-9/11. http://www.tomsofmaine.com/about/press/2005_09_09_Katrina.asp

September 6 — NBC's The Today Show
Did a piece on home remedies and used Tom's products as examples of natural remedies.

September 5 The New York Times — "Placing Products, Advertisers Find Room at the Inn" — p. C5
NYT interviewed our Director of Consumer Development, Matt Chappell about our Bed & Breakfast toothpaste sampling program.

August 2005

Down East Magazine — "The Maine Hippie Trail" — p. 91
Features Tom's of Maine factory and outlet store as a "must see" when touring Maine.

Parents — "Kids Health & Safety" — p. 82
A toothpaste taste test — 3 year old Emma loves our Silly Strawberry Children's Toothpaste

August 15 NBC's The Today Show — "Deodorant Road Testing"
Host Ann Curry lauds Tom's of Maine products.

August 9 Portland Press Herald — "Not the Ideal Site, but Tom's still sees green"
Business reporter Matt Wickenheiser spent time with Tom at our new manufacturing facility in Sanford, Maine, reporting "… the company is enjoying higher production and sales from its move to a larger space in Sanford."

August 4 Sanford News — "Dental center fills need for area residents" — front page
Tom Chappell, along with Governor Baldacci of Maine, celebrates the opening of Sanford, Maine's new Spruce Street Health Center and their participation in our Dental Health for All program.

July 2005

Real Simple Magazine —"Odor Beaters" — pp. 125-126
Real Simple recruited a team of 'overheated' volunteers who tested over 80 deodorants and antiperspirants and chose Tom's of Maine new Natural Long-Lasting Deodorant stick as their deodorant of choice! RS writes, "This deodorant has a triple arsenal: zinc ricinoleate, which traps and absorbs sweat molecules; zinc citrate, a mineral with odor-fighting properties; and encapsulated fragrance oils." "It was still going strong as I went to bed," raved one tester. "I love that it went on clear—no streaks or flakes," added fitness instructor Stacey Lei Krauss.

July, 2005 July 25, July 30 and throughout August NECN (New England Cable News)
Tom Chappell was the guest on this half hour news magazine where he spoke about the growth of Tom's of Maine, our values and mission and our lines of natural, effective oral and body care products. Read the interview at http://www.boston.com/news/necn/Shows/ceo_corner.

July/August 2005 Veg News — "The Veggie Awards" — p. 49
The magazine celebrates 5 years and recognizes Tom's for being chosen 3 out of 5 years as their favorite toothpaste.

Natural Foods Merchandiser — p. 40 & 42
Chris Chappell, Director of Consumer Care was interviewed about Natural Oral Care products.

Natural Health — "A Clean Healthy Mouth — p. 53
Recommends Tom's toothpaste.

July 29, 2005 WGME News — Channel 13 — Portland, Maine
A story ran on both the 6 and 11 PM news regarding Tom's funding of Sanford, Maine's new community health & dental center

July 17 and August 29 Style Network — "Stripped"
Reveals how beauty products are made and features Tom's of Maine.

July 11, 2005 WTNH — Channel 8 in New Haven, CT
Interviewed Jim Motavalli, author of Living Lightly on the Earth, who recommends using Tom's of Maine Deodorant to lesson the negative impact you have on the earth's resources.

June 2005

Out & About—Maine Cable TV Show
Tom's of Maine Director of Product Supply Mark Dobrovolny gave local viewers an inside peek at our green manufacturing plant in Sanford, Maine, our Quality Assurance Lab, and the terrific folks who produce over 20 million units of Tom's natural products every year!

Today's Health & Wellness—"The Razor's Edge" — p. 28
THW cites Tom's natural shave cream as a great option.

Herbs for Health—"Traveling Down that Road Feeling Fine" — p.20
HfH recommends Tom's of Maine products to make your journey a healthy one with easy-to-carry natural remedies.

June 4, 2005 Fort Worth Star-Telegram—"For the Greater Good"
The FWST have a conversation with Ben and Jerry on social consciousness and doing business, and they cite Tom's as one of the companies they admire for their corporate citizenship!

June 19, 2005 The Providence Sunday Journal—"Brush with Success" — p. F1
As we celebrate 35 years at Tom's of Maine, ProJo business reporter Paul Grimaldi spends time with Tom Chappell, visits us in Kennebunk and Sanford, and takes an in-depth look at the history of the company. He also explores Tom Chappell's Rhode Island roots and how Tom's of Maine has become a national company with a social conscience.

May 2005

Natural Health—"Beauty In Motion" — p. 32
NH recommends Tom's Clean & Fresh All Over travel kit to help you stick to a healthy skin-care routine no matter where your journeys take you.

Fast Company—"God and Mammon at Harvard" — p. 81
FC features Tom Chappell and several other Harvard Divinity School graduates who have taken what they learned into the corporate world.

Paddler—"Six Groups that Make a Difference" — p. 50
Paddler applauds Tom's of Maine, the River Network, and our Rivers Awareness Common Good Partnership. To learn more about our program visit the Rivers Awareness web site.

MedCenter News—"Partnering for Oral Health" — p. 7
This Boston Medical Center newspaper thanks Tom's of Maine and Shaw's for their recent donation to the BMC's Pediatric Dental Clinic as part of Tom's Dental Health for All Common Good Partnership. To learn more about our program visit the Dental Health for All web site.

May 10, 2005 The Providence Journal—"For State's Needy Children A Trip to the Dentist" — Cover story
The ProJo does in-depth story on the St. Joseph Hospital Pediatric Dental Center in Providence, where a recent expansion was made possible by a grant from Tom's of Maine and CVS/pharmacy.

April 2005

Inspire Your World—"Giving is Only Natural" — p. 24
IYW features Tom's of Maine and several employees in a piece about Tom's policy of providing 5% of paid time for volunteering. Check it out and get inspired by Dentist Kerry, Consumer Dialoguer Patti, and others!

Vogue en Espanol—"Blanco de Lujo" — p. 161
A feature on oral care whitening products including Tom's Lemon-Lime Natural Anticavity Fluoride Mouthwash for a Dry Mouth

April 5, 2005 207—Portland, Maine —Live TV Magazine
Kate Chappell and Libby Dumas, a microbiologist in Tom's research lab, were interviewed about the recognition of Tom's in Working Mother magazine as one of the best places in the country for working Moms to find a supportive environment and flexibility as they raise their children.

April 7, 2005 Church World—"The Jesse Albert Memorial Dental Center held an open house March 10" — p. 10
Tom's, Hannaford Brothers, Northeast Delta Dental and the State of Maine were feted at a March celebration. Catholic Charities Maine CEO John Kerry stated "The expansion (of this dental clinic) would not have been possible without the support of Tom's of Maine …" Thanks to Tom's support, over 1000 new patients will be served at the Bath, Maine, dental clinic.

April 11, 2005 The Arlene Violet Show—Providence, Rhode Island—Radio Show
Tom Chappell and Dr. Kerry Maguire, Tom's Professional Advocacy Team Leader, had a great time talking with Arlene about our Dental Health for All program, Tom's Rhode Island roots, and our new anticavity liquid gels and long-lasting deodorants. Tom and Kerry also answered questions from callers.

April 28, 2005 The Providence Visitor—"Tom's of Maine, CVS Support St. Joseph's dental center" — p.5
Tom's helps another dental clinic expand to provide more quality dental health services to poor communities.

March 2005

Alternative Medicine—"Bottle Beauties" — p. 40
AM reviews and recommends of Tom's Natural Moisturizing Shampoo.

March 31, 2005 The Coastal Journal—"A Reason to Smile" — front page
"Expansion Helps Dental Center combat Maine's dental dilemma"

March 28, 2005 Chain Drug Review
"Infants, toddlers are champion bathers and suppliers respond"

March 28, 2005 The Tan Sheet—"Natural Products Expo West In Brief" — p. 15
"Tom's of Maine extends its anticavity line with new Natural Anticavity plus Whitening fluoride toothpastes in both gel and liquid gel formulations. Silica, a mild abrasive derived from sand, provides products with natural whitening power without bleaching or harsh abrasives . . . "

March 19, 2005 The Salt Lake Tribune—"Great Impressions"
" . . . Corporate responsibility: It works for a lot of other companies too. Starbucks, Tom's of Maine . . . "

March 8, 2005 Woman's Day—"White Hot Whiteners" — p. 143
"In Tom's of Maine Natural Tartar Control & Whitening Toothpaste, zinc citrate naturally fights tartar buildup while silica gently cleans and whitens. Great for sensitive teeth."

March 7, 2005 Mass Market Retailers—"A Toothpaste for Every Need" — p. 31

February 2005

Working Mother—"In Good Company"—p. 38
"Many women get to do meaningful work in small businesses. Increasingly, these companies are finding ways to be family-friendly, too." WM interviewed Kate Chappell for this piece and Tom's of Maine is highlighted as an outstanding, forward thinking company that has "...taken meaningful steps to create a culture that helps their staff better manage personal and family needs."

TIME—"Swimming for His Life"—p. G6
TIME reports that George Brunstad, 70, recently swam the English Channel and that part of his effort included, "...every two hours [taking] a swish of Tom's of Maine mouthwash to rinse the salt water out of his mouth." Everybody's using it!

Jane—"54 Sweat"
Jane says, "Don't slather on gross menthol for muscle pain." And recommends..."Tom's of Maine Natural Muscle Balm, $9"!

Vanity Fair—"Fanfair"—p. 76
The venerable VF did a piece on Ben Elliot, the co-founder of Quintessentially, a global members-only club and 24-hour concierge service. Mr. Elliot sites several of his favorite products for clients. No surprise here, his favorite toothpaste...Tom's of Maine!

2007 Media Mentions

2006 Media Mentions

2004 Media Mentions