Media Mentions
December 2006
York County Coast Star (December 14, 2006) - “A walk in the woods”
A narrative of the reporter’s walk through the recently donated 38.1 acres of land along the Mousam River. Tom’s of Maine donated the land to the Kennebunk Land Trust. “Whether to cross-country ski, bird watch, or simply relax,” says St. Onge (Executive Director of Kennebunk
Land Trust), “this property is a great destination.”
 Maine Public Broadcasting Network (MPBN)
Maine Things Considered
(December 7-9, 2006, aired 12 times)
Maine Public Broadcasting Network recognizes Tom’s of Maine’s donation of the 38.1 acre Mousam River Wildlife Sanctuary to the Kennebunk Land Trust.
The Boston Globe (December 6, 2006) - “Toothpaste maker Tom’s of Maine donates 38 acres to Maine land trust”
Discusses Tom’s of Maine’s recent donation of 38.1 acres to the Kennebunk Land Trust and how this will protect public access to woods and trails along the Mousam River.
The Manufacturer.com (December 6, 2006) - “Tom’s of Maine donates 38-acre wildlife santuary”
Recognizes our recent donation of 38.1 acres of the Mousam River Wildlife Sanctuary to the Kennebunk Land Trust.
November 2006
 Lucky - “Treatment” - Pg. 164
Coverage of our Whole Care toothpaste: “Perfect if you like a natural toothpaste but still want fluoride; this whitens while fighting cavities and tartar”.
 Simply Smart - “The Greening of Your Life” - Pg. 20
In this article about living more sustainably, Tom’s of Maine is sited as a producer of natural hygiene and beauty products.
October 2006
 El Planeta
Recognizes Tom’s of Maine for attending their 2006 Health and Family Fair, where dental health professionals, providers, and products met to inform the Spanish-speaking population about oral care.
 Delicious Living - “Gentle, chemical free deodorants that really work” - Pg. 34
Our Long-Lasting Apricot Deodorant Stick is featured with a description of some of our ingredients and their efficacy.
 HR Magazine - “Going Green” - Pg. 99
Our hybrid incentive program is highlighted in this article about fuel-efficient car incentives, “Tom’s of Maine, based in Kennebunk, offers its 163 employees $4000 toward the purchase of a hybrid vehicle…”
 Natural Health - “Sweet Smell” - Pg. 38
Features our Natural Apricot Long-Lasting Deodorant Stick as an effective alternative to antiperspirants.
September 2006
WTGS television, Savannah, GA (September 11 and 12)
This Fox affiliate reports on the suspected breast-cancer risks associated with aluminum in underarm deodorant/antiperspirant products. They cite Tom’s of Maine as a non-aluminum deodorant alternative.
 The Halal Journal - “Tom’s of Maine Now Halal Certified”
Acknowledges Tom’s of Maine’s new Halal certification as a unique offer within the personal care industry. Tom Chappell comments on the benefits and natural fit between Halal certification and Tom’s of Maine products.
August 2006
Several national news outlets
During the first week of August, several national newspapers reported on Tom’s of Maine’s new Halal certification. We are one of
the few personal care companies to earn this certification.
 The Manufacturer - “Sustainability: from buzzword to bottom line” - Pg. 22
Tom’s of Maine is recognized in this article as one company
that is shaped by sustainable principles and values and committed to maintaining sustainable practices.
 Better Nutrition - “Buyer’s Guide to Natural Beauty Personal Care” - Pg. 54
Tom’s of Maine Natural Conditioning Shave Cream is featured in this 2006 First Annual Buyer’s Guide.
 Elle Canada - “Bright Ideas” - Pg. 27 (in supplement Health and Beauty Guide)
Our Natural Homeopathic-Style Whitening Toothpaste is featured as an over-the-counter teeth whitening option.
 Hamptons - “Best of Body” - Pg. 175
Our long-lasting deodorants are highlighted as a product that “keeps you feeling fresh, naturally, all day”.
Village Soup (August 15) - “Celebrating, appreciating at the Belfast Coop”
Reports on Belfast (Maine) Coop’s 30th Anniversary Customer Appreciation event. Tom’s of Maine adorned a table with coloring books and information about our products.
 Maine
Public Broadcasting Network (August 18)
Tom Chappell is interviewed on Maine Public Broadcasting Network Radio to speak about the Halal certification all Tom’s of Maine products received at the beginning of August. Chappell comments on the product certification as being a natural fit with the company’s values.
Listen to the interview.
 Real Simple - “Swish Fulfillment”
"If you need a no-alcohol fluoride rinse, try Tom’s of Maine Natural Anticavity Mouthwash, the only all–natural rinse to be awarded the American Dental Association Seal of Acceptance."
 Vegetarian Times - “Health Shop - Good guys”
“Not only does this natural deodorant actually work well, Tom’s of Maine donates 10% of profits to groups that protect the environment”.
WGME News Channel 13 Daybreak CBS affiliate out of Portland, ME (August 1)
A CBS news affiliate out of Portland, Maine, announces Tom’s of Maine’s new Halal certification. The Halal symbol, an ‘m’ with a crescent, will soon appear on all Tom’s of Maine products
together with the existing Kosher symbol.
Better Nutrition - “Buyer’s guide to natural beauty personal care”
Tom’s of Maine Natural Conditioning Shave Cream is featured.
WLOS-TV Channel 13 ABC Asheville NC (August 2)
“It turns out Halal certification was a natural fit for Tom’s of Maine. The council deemed Tom’s free of contamination from animals, blood,
and alcohol. The company didn’t have to change anything about its products to
qualify.”
Beauty Packaging - “Packaging Personal Care”
“Insisting on a recyclable stick, Tom’s and its vendor experimented with various resins and injection mold modifications until they had a stick that performed well and has 100% polypropylene, recyclable as a number 5 plastic.”
 Sanford Springvale Register - “Taking a tour of Tom’s of Maine”
Walks the reader through the factory tour, from the herb garden filled with echinacea and
peppermint to the toothpaste packaging machine.
July 2006
GQ - “The Natural Man”
“Tom’s of Maine is aluminum-free and uses only natural ingredients such as
lichen and coriander that cut down on odor and kill bacteria.”
 Health - “The best natural toothpastes”
“The granddaddy of all-natural toothpastes, Tom's new Whole Care™ line uses fluoride from natural ore (as opposed to the lab-made compounds in traditional brands), natural flavor oils instead of artificial sweeteners, minerals for whitening and fighting tartar, and recycled and recyclable packaging.”
Dental Economics Online - “Tom’s of Maine products earn Halal Certification”
“Tom’s of Maine products have recently earned Halal Certification, making Tom’s
one of the few personal-care companies to have earned the distinction.”
Experience Life - “The Mouth-Body Connection”
Mentions the benefit of rinsing gums with an alcohol-free mouthwash like Tom’s of Maine’s.
Investor’s Business Daily - “Personal Care Gets Makeover”
Tom’s of Maine factory employees are shown assembling product on the deodorant line.
Bucks Country Town and Country - “The Mix”
Cinnamint, Spearmint, and Silly Strawberry, three flavors in our ADA-approved line of natural toothpaste, are featured in this
"Guide to Healthy Living."
NPI Center Online - “Tom’s of Maine Products Earn Halal Certification”
Reports on the Halal Certification announcement made by Tom Chappell. “We’re
excited by this news and believe when you create products with clear values in
mind you end up with higher quality ingredients and more effective products.”
JDE Journal of Dental Education - “Proceedings of the 2006 House of Delegates”
Notes Tom’s of Maine’s sponsorship of a Gay-Straight Alliance program on diversity in higher education and cosponsorship of a symposium on entrepreneurial training at the 2005 Annual Session.
June 2006
 Delicious Living - Father’s Day gift ideas
“Razor burn is no way to start the day. Dad gets a clean, natural shave with
Tom’s of Maine’s alcohol-free natural conditioning shaving cream made with pure
coconut and olive oils.”
 Business Credit - “Getting easier to be green”
"The entire company is based on working with nature and being environmentally sustainable. All of us – in every single segment of the company – are looking to ensure we are operating by our stewardship model."
June 18 Kennebec Journal - “Getting easier to be green”
Tom’s of Maine is cited as a customer of Constellation NewEnergy, a green-power provider of electricity.
Star Press - “Naturally Armed - Pit crew rolls on all-natural deodorants”
Natural deodorants were put to the test and Tom’s of Maine proved effective. Interviewer: “Would you consider switching to this new natural deodorant?”
Tester: “Yes, I would. If it can keep me dry on a somewhat warm day in a hot
gym, it should do the trick.”
Harvard University Gazette - “Tom’s of Maine founder endows HDS professorship”
Tom Chappell on the endowment: “For me the realm of values and ethics was introduced systematically with Richard Niebuhr’s courses. It is a great joy to be able to help the
school in the teaching of values and ethics, an area where there’s a tremendous need. With this gift I am honoring Dick Niebuhr, but I’m also finding a practical way to present the utility of Dick’s teaching”.
May 2006
 Siempre Mujer - “Sonríe por favor”
Our Whole Care™ toothpaste is highlighted in this Spanish article about good dental hygiene.
First for Women - “SOS for spring clothing surprises”
Our aluminum-free deodorant is recommended to avoid discoloration in your clothing.
Framingham Tab - “Do We Really Need All Those Toothpastes?”
Tom’s of Maine is the only natural toothpaste pictured in a piece on the abundance of toothpastes on the market.
WDRB-TV Channel 41 & several other regional FOX Affiliates
Fox affiliates report on the demand for natural deodorants. As consumers search for non-aluminum products,
“they are turning away from the old standard to alternatives like Tom’s of
Maine.”
May 22 Hartford Courant - “Whirl of Diplomas, Caps and Gowns”
Tom Chappell receives an honorary degree from Trinity College.
May 21 Times-Herald - “Chores, plastic wrap and 'traveling
green'”
Notes Tom’s of Maine’s use of coated aluminum, rather than plastic, for its natural toothpaste tube.
May 11 York County Coast Star - “EPA honors Tom’s of Maine”
“Tom’s of Maine was honored by the New England Office of the Environmental Protection Agency with an Environmental Merit Award in recognition of its work and commitment to the environment in 2005.”
April 2006
 Child - “Simple Indulgences”
“Tom’s of Maine Natural Care Whole Care™ Toothpaste uses natural silica to gently
whiten teeth.”
 Natural Health - “How to be a conscious shopper” - Pg. 81
“Tom’s of Maine has initiated Common Good Partnerships with like-minded organizations: Dental
Health for All, which underwrites community dental clinics, is just one outreach supported by this pioneering maker of natural personal-care products. Tom’s of Maine was also among the first employers to institute a worker volunteer program.”
Today’s Health and Wellness - “Dental Roundup”
Tom’s of Maine Fennel Natural Antiplaque Toothpaste is highlighted as a product that
“promoted dental health.”
 TFM-Today’s Facility Manager - “Wind Energy Helps One Business Stay True To Its Mission”
Mark Dobrovolny, Tom's of Maine Director of Product Supply, was interviewed about our Sanford, Maine wind-energy-powered factory.
“One of the company’s statements of beliefs is to be financially successful
while behaving in a socially and environmentally responsible manner. At Tom’s of
Maine, we are encouraged to pioneer sustainability and environmental issues in
accordance with our stewardship model.”
 The Manufacturer - “Doing
well by doing good”
"A major initiative this year for Tom’s of Maine was … regarding ‘green energy’ supply and conservation at the (production) facility."
Foster’s Sunday Citizen - “Going Green - Companies embrace ways to reduce energy costs”
The use of wind energy to power our 100,000 square-foot manufacturing facility is explained. Media and Public Relations Leader Susan Dewhirst said it was not a difficult decision to go with wind power because
“after 36 years, that’s how we’ve done business.”
April 7 Bucknellian - “Burned, blistered and downright unbearable”
One college student shared her preference for Tom’s of Maine whiting toothpaste because “it doesn’t irritate my mouth at all.”
April 6 News Sun - “Here’s what Tom’s of Maine means by ‘natural’."
“It is a Tom’s of Maine trademark to go beyond listing the ingredients they use
to providing information on where the ingredients come from and what purpose
they serve in the product.”
Express - “4 Score - Sweeten sweat with natural deodorizers”
“Non-sticky and it works!” “In four scents; we tried apricot, which was pleasant and spicy.”
San Jose Mercury News - “Saving the planet, one underarm at a time”
A picture accompanies this overview of our animal-friendly, earth-friendly product.
“No artificial or animal ingredients, no animal testing, unscented.”
Times-Virginian - “April 16-20 is customer awareness week”
Our company is cited as a kind company that does not test on animals.
March 2006
On Tuesday, March 21, 2006, Tom’s of Maine and the Colgate-Palmolive Company announced they were entering into a strategic partnership.
View a sampling of the media coverage.
Natural Health Magazine - "A Sweeter Smile" – p. 28
"Tom’s of Maine Natural Anticavity Fluoride Mouthwash is alcohol-free and contains the antioxidant green tea along with aloe vera juice and chamomile to soothe the mouth – all of which makes it ideal for sensitive sorts."
Access Magazine - American Dental Hygienists Association - p. 27
“ADHA is pleased to present the Student American Dental Hygienists Association Community Service Award,
sponsored by Tom’s of Maine.”
BeautyNewsLA.com - “All American, All Natural Beauty”
“From the all natural gel based Cinnamint (Tom’s of Maine) toothpaste that left my mouth refreshed and clean minus the strong aftertaste to the lightly fragranced aluminum-free
[Tom’s of Maine] deodorant stick that kept me dry all day, I realized that not only were these products superior to anything else on the market, they were also healthier form my body.”
 Today's Health and Wellness - "Dental roundup: New products that will make you smile"
Recommends our Fennel Antiplaque Toothpaste and Peppermint Anticavity Fluoride Mouthwash
Access - Product Report - pg. 52
“Tom’s of Maine has announced that its Natural Anticavity Fluoride Mouthwash has earned the American Dental Association’s Seal of Acceptance, making it the only natural mouthwash to have earned the recognition.”
Machining - “Business alignment - why worry” - pg. 18
Speaks to Tom Chappell, CEO of Tom’s of Maine, about the development of the Tom’s of Maine mission “To be a profitable and successful company while acting in a socially and environmentally responsible manner.”
March 20 Drug Store News - “Nothing artificial about natural oral care product sales boom”
“Tom’s of Maine currently is the only natural toothpaste to have earned the
(American Dental Association) Seal of Acceptance.”
Atlanta Journal-Constitution - “Where can I find it?”
“Where can I find deodorants that don’t contain aluminum? Tom’s of Maine makes a stick deodorant with lichen and other natural ingredients. It contains no alcohol, aluminum or artificial bactericides.”
Progressive Grocer - “Gone Green”
Tom’s of Maine is cited as one of the natural personal care companies exhibiting at the Natural Products Expo West this year.
Happi Household & Personal Products Industry - “Tom’s of Maine Moves to 100% Renewable Wind Energy.”
Dimensions of Dental Hygiene - Industry Info - pg. 14
Reports on the ADA’s Seal of Acceptance for our Natural Goofy Grape Anticavity Flouride Toothpaste Liquid Gel for Children.
February 2006
Vanity Fair – "My Stuff" by Rachel Roy – p. 84
Clothing designer Roy picks Tom’s of Maine spearmint as her favorite toothpaste.
INC Magazine – "Transforming In-Store Advertising" – p.30 - 31
Tom’s of Maine COO Tom O’Brien is interviewed about the advent of radio frequency identification or RFIDs.
Dimensions of Oral Hygiene – "Industry Info" – p. 14
"Tom’s of Maine Toothpaste Earns ADA Seal of Acceptance"
Access Magazine – American Dental Hygienists Association – "Product Report" - p. 41
"Tom’s of Maine Goofy Grape Fluoride Toothpaste Liquid Gel has earned the American Dental Association seal".
HAPPI Magazine – Household & Personal Products Industry
"Tom’s of Maine toothpaste earns the American Dental Association Seal of Acceptance"
February 19 – Boston Sunday Globe – "Get pearly whites, at a discount" – p.M9
"With an ongoing policy of giving 10 percent of its profits to community organizations and its partnerships with nonprofit organizations, Tom’s makes spending money a little less painful. And its factory, 12 miles to the west in Sanford and open for tours weekdays during the summer, is now powered by wind energy."
February 16 - York County Coast Star - "Tom’s of Maine Re-Opens Downtown"
" … With its new location and the switch to wind power , Tom’s of Maine continues to push their mission forward."
February 10 – The Boston Globe – Region - p. C2
"Tom’s of Maine to buy power from Nebraska Wind Farm"
February 10 – WasteNews.com
"Maine Plant Switches to All Green Power"
February 9 – The Boston Herald – "The Ticker"
"Natural personal care products maker Tom’s of Maine manufacturing and distribution facility has moved to renewable wind energy."
February 8 - NECN – New England Cable News Business Day
Reports on Tom’s of Maine’s manufacturing and fulfillment facility in Sanford, Maine switching to wind energy.
February 7 CBS – The Morning Show
Dentist Dr. Nancy Rosen reports on preventing tooth decay with fluoride and highlights Tom’s of Maine products to help in the battle.
January 2006
 Potentials
"To the uber-do-gooders at Tom’s of Maine – the leading natural personal care product company founded in 1970 – philanthropy and social responsibility are as much a part of business as any ingredient in its products. To learn about volunteerism, why not go to the company that may as well have written the book on it. Actually, co-founder Tom Chappell has written two."
For Me Magazine —"Down to Earth"— p. 27
"Terrific Toothpaste – Tom’s of Maine Maine Anticavity Plus Whitening Gel with Fluoride"
HAPPI Magazine –"Personal Care is Natural" – p. 57 - 59
"Tom’s of Maine defines natural through a steward mode that be found on its website. It accounts for every aspect of what goes into the products, how are ingredients are sourced, how they are packaged, etc."
January 29 Sunday Capital – "Brushing Up on Toothpaste Flavors"
"Tom’s of Maine is in the running with exotic flavors such as Cinnamon-Clove, Orange-Mango, Apricot, Fennel, Gingermint, Goofy Grape and Silly Strawberry …"
January 19 - Rivertown Enterprise
"Tom’s of Maine announces that its natural anticavity fluoride toothpaste has earned the American Dental Associations’
Seal of Acceptance … so forget that Listerine burn and switch to Tom’s!"
January 19 York County Coast Star
"Tom’s of Maine on the Travel Channel"
January 19 The Sanford News
"Tom’s of Maine the only Natural Mouthwash to Earn the American Dental Association Seal"
January 14 York County Weekend
"Tom’s of Maine gets seal for Mouthwash"
2007 Media Mentions
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2004 Media Mentions
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