Media Mentions 2007
December 2007
 Vanity Fair (December 2007) - "My Stuff"
Famous son and NYC restauranteur and artist Simon Hammerstein is featured in the “My Stuff” column and lauds Tom’s of Maine as his deodorant of choice.
November 2007
 Instinct magazine (November 2007)
Our anticavity Fluoride Mouthwash is featured: “ . . . it freshens breath while providing cavity protection and is 100% recyclable.” The story mentions our Rivers Awareness program and how we’ve removed an estimated 400 tons of trash.
October 2007
 San Francisco Chronicle (October 10, 2007) - "The world according to Tom's of Maine"
Tom and Kate are interviewed about the partnership with Colgate, the growth of values-based businesses, and their plans for the future of Tom's of Maine.
 The Oregonian (October 10, 2007) - "Tom's of Maine founders happy with Colgate deal"
Tom and Kate speak about the successful partnership with Colgate.
 Body + Soul (October 2007) - "Beauty Basics: Mouth Watch"
Both our Natural Whole Care toothpaste and Natural Cleansing Mouthwash are mentioned as ways to brighten smiles and freshen breath without chemicals.
Oregon Public Radio (October 2007)
Tom and Kate were interviewed about the
Rivers Awareness Partnership™.
Thom Hartmann’s morning radio show on KPOJ, Portland, OR’s Progressive Talk Radio (October 2007)
Tom and Kate were interviewed about the
Rivers Awareness Partnership™ and sustainable business practices.
Green Seed Radio on KKGN Green 960 AM in San Francisco (October 2007)
Tom and Kate were interviewed about the
Rivers Awareness Partnership™ and sustainable business practices.
Dimensions of Dental Hygiene (October 2007) - "Your Marketplace"
Our Naturally Waxed Antiplaque Floss is shown with a story about our recently earned American Dental Association Seal of Acceptance.
Wallet Mouth (October 2007) - "Current events"
A blog discussion around Colgate's ownership of Tom's of Maine and how that has or hasn't affected the values of the company.
August 2007
Alive (August 2007) - "Pit Stop: Arm Yourself With Natural Deodorants"
Consumers comment on how they like our Lemongrass Long-Lasting Deodorant. One consumer said, “This deodorant went on smoothly, absorbed easily without any sticky residue, did not stain my clothing or irritate my skin, and controlled my odor after a long and busy day. I look forward to trying other lightly scented varieties.”
 Stressfree Living (August 2007) - "Just between us: Natural alternatives"
This article applauds our toothpaste, stating “ . . . it helps maintain good oral health by delivering cavity prevention, tartar control, whitening, and clean, fresh flavor using only natural ingredients.”
 RDH Magazine (August 2007) - “Departments: Tom’s of Maine expands its professional advocacy team”
Announces the expansion of our Professional Advocacy team, which now features Wendy St. Cyr (RDH, BS), Diane Peterson (RDH, MEd), and Susanne Kuehl (RDH).
Babies and Moms Radio (August 2007) - "Tooth care, tooth brushes, and signing with baby"
Dr. Kerry Maguire discusses dental health for babies in this radio show.
July 2007
 Charlotte City Magazine (July 2007) - “Going Green”
Our Whole Care Gel toothpaste is featured: “The super minty flavor leaves your mouth feeling cleaner and teeth looking brighter.”
Fitness (July 2007) - “Beauty: Your Taste Decoder”
Our Natural Whole Care Anticavity & Tartar Control plus Whitening Gel in Orange-Mango is offered as the top choice for people who like citrus in a study of 19,000 people.
Daily News (July 2007) - “Sticky Situation: six deodorants that go the distance”
Mentions our deodorants with hops in them as a natural choice, especially when you are working out, instead of antiperspirant. The article also mentions how our deodorant is a good choice for people with sensitive skin.
June 2007
Miami Herald (June 2007) - “No sweat—or at least, no stink”
Features our Long-Lasting Deodorant with hops as a natural alternative to fighting odor in the Florida summer heat.
WBZ radio (June 2007) - “New England Small Business Report”
The DJ announces that the factory is open for tours and then muses on why we say “not recommended for children under 5 years of age.”
 Natural Health (June 2007) - “Have a beautiful summer”
Our lavender Long-Lasting Deodorant with hops is featured as a natural and effective deodorant that does not use aluminum.
May 2007
 Elle (May 2007) - “Green Stars”
In a 3-page spread of ELLE eco-beauty picks, Tom’s of Maine’s Long-Lasting Deodorant with hops is featured as an effective, natural deodorant option.
 CBS Early Show (May 8, 2007)
The editor of Real Simple spoke about the May issue’s shopping guide recommendations. Among the recommendations was Tom’s of Maine Moisturizing Body Bar and Liquid Hand Soap. Both were shown!
 Real Simple (May 2007) - “The best drugstore beauty buys”
Two of our hand soaps are road-tested. Here’s what the testers had to say: “You can’t get a more lush, hydrating bang for your buck” and “My skin feels like satin.”
April 2007
 Better Homes and Gardens (April 2007) - “Healthy You - Cabinet Care”
In this piece on creating a healthy bathroom cabinet, a photo of the Tom’s of Maine Anticavity Mouthwash with ADA approval is featured; the editors recommend using an antimicrobial wash to help prevent gum disease and canker sores.
MaineBiz (April 2007) - “Good intentions”
Tom Chappell, cofounder of Tom’s of Maine, speaks to the values-centered leadership the company uses to increase employee retention and profit.
 Progressive Grocer (April 2007) - “What's next”
Tom’s of Maine Long-Lasting Deodorant with hops is selected as the ‘Editor’s pick for innovative products.’
Feel Rite Radio - KB Radio 1520 AM - Feel Rite Fresh Markets & Natural Food Shops (April 21, 2007)
This Buffalo-area radio show recently interviewed our Media Leader Susan Dewhirst about the history of Tom’s of Maine, our new Long-Lasting Deodorant with hops, other new products, products for children, and Tom’s Common Good Partnerships: Rivers Awareness™ and Dental Health for All™.
 WHEB 100.3 (April
9, 2007) - “Greg and the Morning Buzz”
Witty banter between the WHEB reporters and DJs talking about Tom’s of Maine’s new
Long-Lasting Deodorant made with hops. Our Media and Public Relations Leader, Susan Dewhirst, is recognized!
Whole Foods (April 1, 2007) - “Deodorant”
Tom’s of Maine new Long-Lasting Deodorant Stick with hops is featured.
March 2007
 Soap Opera Weekly (March 13, 2007) - “What We Love: Greg Rikaart”
Tom’s of Maine Whole Care toothpaste is featured as one of the natural products
used by Greg Rikaart.
San Francisco Chronicle (March 16, 2007) - “Hops make you smell better”
“Tom’s of Maine has recently added hops to its lineup of natural, aluminum-free deodorants, and after putting it through a rigorous road-test, we found that it actually works.”
Grand Rapids Press (March 13, 2007) - “Good Intentions Can Be Great For Business”
“CEO of environmentally friendly business tells Economic Club about values-centered leadership”.
 Household and Personal Products Industry (March 2007) - “Sweat it out: the AP/Deo market has found a lucrative niche in the spray category but where does that leave traditional formats?”
The efficacy and benefits of Tom’s of Maine new Long-Lasting Deodorant Stick with hops are explained.
Sanford News (March 1, 2007) - “Tom’s announces new deodorant with hops”
“Tom’s of Maine scientists discovered that hops (Humulus lupulus) has strong odor-fighting properties, is gentle on the skin and is safe, effective, sustainable and renewable. Consistent with the company’s
values and the strict standards in its product Stewardship Model, the new deodorants do not use artificial or animal ingredients and are not test on animals.”
 Grocery Headquarters (March 2007) - “Fighting odor with hops”
Our new Long-Lasting Deodorant with hops is featured and Tom Chappell, Tom's
cofounder, speaks to its effectiveness.
Modern Grocer (March 2007) - “Tom’s of Maine, Shaw’s partner to provide access to dental care”
The partnership and Tom’s of Maine’s commitment to our Dental Health for All™ program is explained.
 Griffin Report of Food Marketing (March 2007) - “Tom’s of Maine and Shaw’s Partner to provide access to dental care”
The partnership and Tom’s of Maine’s commitment to our Dental Health for All™ program is explained.
Mainebiz (March 19, 2007) - “Tom’s of Maine”
"Tom’s of Maine, a company in Kennebunk that makes personal care products, recently launched a deodorant line containing hops, which company researchers say inhibits growth of odor-causing bacteria.”
 Clubhouse Jr. (March 2007) - “How toothpastes are made”
A colorful display of pictures and words explain, to children, the steps of making toothpaste. Tom’s of Maine manufacturing pictures are shown. “Tom’s of Maine fills between 50 and 80 tubes per minute, which adds up to 80,000 tubes a day! They make three batches of toothpaste each day in a mixer that holds 4,300 pounds of paste.”
Natural Health (March 2007) - "How to choose a natural toothpaste"
Tom’s of Maine Whole Care toothpaste is highlighted as a natural toothpaste available with fluoride.
February 2007
Biz.yahoo.com (February 13, 2007) - “Tom’s of Maine and Shaw’s Supermarkets partner to provide increased access to dental care”
“Together Tom’s and Shaw’s will donate over $30,000 in cash and in-kind donations to help the Vermont Dental Care Programs based in Winooski, Vermont and Comprehensive Community Action based in Cranston, Rhode Island.
 ACCESS (Februrary 2007) - “Apple Tree Dental”
Tom's of Maine gave a grant to Apple Tree Dental for the addition of two X-ray units. The X-ray machines will make it possible to obtain X-rays on a variety of patients
who have special needs.
Globe.com (February 9, 2007) - “Add hops to your hygiene”
A whimsical description of hops effectiveness in Tom’s of Maine’s new Long-Lasting
Deodorant stick.
Progressive Grocer Online (February 7, 2007) - “Tom's of Maine, Shaw's Help Provide Access to Dental Care”
“The retailer and the Kennebunk, Maine-based natural personal care product manufacturer will together donate over $30,000 in cash and in-kind donations to the Vermont Dental Care Programs, based in Winooski, Vt., and Cranston, R.I.-based Comprehensive Community Action.”
 Vitamin Retailer (February 2007) - “Children’s Health”
"According to Tom's of Maine's Kerry Maguire, DDS, MPH, the company offers fluoridated and fluoride-free not only to satisfy consumer choice, but also to help parents better monitor their child's fluoride intake."
WBZ AM (February 2007)
Announces Tom’s of Maine’s partnership with Shaw's to donate toothbrushes and $30,000 of in-kind donations to
dental care programs in Vermont and Rhode Island.
Fosters Daily Democrat Online (February 26, 2007) - “Tom's founder reflects on business, ethics at UNH forum”
Tom Chappell speaks at the University of New Hampshire, Center for Family Business. He discusses the family business and
the role of ethics in running a successful organization.
Seacoast Online and Print (February 2007) - “Morality drives Tom’s business”
Tom Chappell speaks at the University of New Hampshire, Center for Family Business. He discusses the family business and
the role of ethics in running a successful organization.
Supermarket News Whole Health (February 26, 2007) - “Sweet teeth”
Tom’s of Maine Apricot Antiplaque Tartar Control plus Whitening toothpaste is featured in this article about the benefits of xylitol. We use xylitol in our dental products to help reduce plaque.
 Maine
Public Broadcasting Network (February 12) - “Maine Headline News” radio program
Tom Chappell is interviewed about the use of hops to fight odor in our reformulated Long-Lasting Deodorant Stick.
Listen to the interview.
 Better Nutrition
(February 2007) - “Dental care to smile about”
Tom’s of Maine Natural Anticavity Fluoride Mouthwash is highlighted in this article expressing the importance of a good personal oral hygiene program.
January 2007
CBS Early Show (January 6, 2007) - “License to buy”
Tom’s of Maine Whole Care toothpaste is shown in this segment about white smiles. Dr. James Eisdorfer explains the differences between teeth-whitening options.
Life and Style Weekly (January 2007) - “How Hilary gets that bright smile”
Tom’s of Maine Whole Care toothpaste is featured as a teeth-whitening toothpaste.
 RDH (January 2007) - “The practical use of xylitol”
Tom's of Maine is listed as a toothpaste that uses xylitol. Xylitol has been proven to help prevent oral bacteria which can lead to decay.
 Natural Products Marketplace (January 2007) - “Healthy Mouth, Healthy Body”
“The ‘Dental Health’ episode of the Healthy Body, Healthy Mind television series, sponsored by Tom’s of Maine, won an award from the International Health and
Medical Media Awards for focusing on the latest science linking oral health and
overall body health.”
Portsmouth Herald (January 19, 2007)
In recognizing PaxWorld as a company introducing a new hybrid incentive to their employees, Tom’s of Maine is cited as another company offering the benefit.
2006 Media Mentions
2005 Media Mentions
2004 Media Mentions
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