|
Media coverage of the Tom's of Maine-Colgate partnership
On Tuesday, March 21, 2006, Tom’s of Maine and the Colgate-Palmolive Company announced they were entering into a strategic partnership. Tom and Kate Chappell, Tom's of Maine cofounders, held a press conference at their company headquarters in Kennebunk, Maine to discuss the agreement and how it will preserve the character, spirit, and values of Tom's of Maine. To read a letter from Tom and Kate to our consumers about the partnership,
click here.
Here is a sample of the media coverage received in the weeks following the announcement.
National Public Radio - "Organic Products Turn into Big Business"
Associated Press - "Colgate Buying Control of Tom's of Maine for 100 Million Dollars" (this article ran
in hundreds of newspapers across the country)
USA Today - "Big Companies Buy Small Brands with Big Values"
Seacoast Newspapers - "How Tom's of Maine Sought a Suitor"
York County Coast Star - "Tom's finds 'Natural' Buyer"
Boston Globe - "Colgate Will Buy Tom's of Maine"
Providence Journal - "Letting Go of the Company, Not Their Values"
The Financial Times - "Colgate Gets Its Teeth Into Tom's Brand"
The Financial Times - "Keeping it Real"
York County Coast Star - "Tom's Treats People Right"
Natural Foods Merchandiser - “Contract: Tom's Culture to Stay”
Read the official Tom's of Maine-Colgate press release.
|