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Tom's of Maine Launches Sensitive Toothpaste
for the Natural Consumer
(Kennebunk, Maine): An all-natural choice
is now available for sufferers of tooth
sensitivity. Responding to the number-one new product request from its loyal
customer base, Tom's of Maine introduces Natural Toothpaste for Sensitive Teeth
in two popular flavors -- soothing, mint-free Fennel and
refreshing Wintermint.
Tooth sensitivity is a common condition afflicting about one in
four people. Characterized by pain or throbbing in the teeth, it occurs most
often when teeth are exposed to hot, cold, sweets or touch. The primary causes
are erosion of tooth enamel and receding gumlines.
Despite an ever-growing population of natural products
consumers, there is a dearth of sensitive offerings in the aisles. Glenn
Rudberg, Tom's of Maine Team Leader of New Business Development, comments:
"Sensitive teeth consumers have limited options for therapy, and until now,
natural product shoppers have had little choice in oral care products devoted to
this condition. Tom's of Maine is addressing this market need with a safe,
effective all-natural toothpaste containing clinically proven ingredients."
The active ingredient in Tom's of Maine Natural Toothpaste for
Sensitive Teeth is potassium
nitrate, a naturally occurring, clinically proven ingredient. Tom's of Maine
has chosen to use a natural grade of potassium nitrate derived from natural
ores, rather than synthetic potassium nitrate derived from nitric acid and
potassium chloride, the method of choice for other sensitive toothpaste
manufacturers.
Most products on the market contain artificial sweeteners,
flavors or colors. Tom's of Maine Natural Toothpaste for Sensitive Teeth has the
fresh, clean taste of natural whole flavor oils, so it is never bitter. Its
low-abrasion formula protects the tooth enamel while cleaning effectively. Over
a two- to three-week period, the product gradually shields nerve endings and
reduces the uncomfortable pain of sensitive teeth.
Tom's of Maine uses earth-friendly packaging on
all its products, never test on animals, and faithfully donates 10% of its
profits to social and environmental causes. Natural Toothpaste for Sensitive
Teeth is available in 3.5-ounce tubes and a .87-ounce Wintermint trial size, and
is available in supermarkets, pharmacies, and health food stores throughout the
United States, United Kingdom and Canada. Consumers who would like assistance in
finding a retailer near them are invited to call Tom's Consumer Dialogue Team at
800-775-2388.
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