Simple soaps without phosphates to pollute the rivers, natural toothpaste without saccharin and artificial preservatives to pollute the mouth—these innovative ideas, rooted in the simple desire to lead a healthy lifestyle and have healthier choices in the marketplace, inspired Tom and Kate Chappell to found Tom's of Maine in 1970.

So it isn't surprising that we should feel concerned about the rise in childhood obesity and the easy availability of overly processed junk foods. Our newest Common Good Partnership, An Apple a Day, hopes to make a difference by aiming to improve healthy eating habits among children.