Kerry said...

After reading all these comments, I too stopped using Colgate-Toms. Way to sell out. I hope you are happy about $$$$$$.

on Jan 19, 2012 (07:23 PM)

Eric said...

As a loyal customer whose family has been buying Tom's of Maine products (deodorant, toothpaste) exclusively for almost two decades, I am sad to say that we will no longer be purchasing your products. We didn't mind so much that your toothpaste changed. But you lost us as customers when I recently developed itches, rashes and burning under my arms within a minute of applying you deodorant. What possessed you to change your ingredients? Or did you simply source them from a new place, such as China? I feel betrayed.

on Jan 18, 2012 (11:16 PM)

Charles said...

I was floored to find this blog of customers who feel as I do about the degradation of Tom's product's. The Propolis and Myrrh Fennel toothpaste definitely does not have the same great flavor anymore, plus it's 1/2 oz less!

on Jan 12, 2012 (04:25 PM)

Ian said...

I have used the non-fluoride toothpaste for years, but am very sad at the recent degradation in product. I won't be purchasing it anymore. The switch of metal to plastic packaging is not quite as big of a deal, but still not as eco friendlu.

on Jan 02, 2012 (01:45 PM)

Dirk said...

Tom's sold out to Colgate. Seriously disappointed. Plastic tube for toothpaste now, formula has changed. Shame on you. This 10 year+ customer will not be buying anymore products from Colgate. Really, really really sad about this. Shame.

on Jan 02, 2012 (12:09 AM)

Carla Hottinger said...

New company stinks...Tom, you sold out to corporate greed...your new soaps with added herbs and fragrances make are terrible...bring back the OLD unscented soap and tootpaste just disintegrates in your mouth...those who are chemically sensive are so disappointed in you...have stopped using ALL your products...why did you sell? You knew they would change it and they did...please bring back the unscented and TOTALLY UNSCENTED products...we need them!!!!

on Jan 01, 2012 (08:56 AM)

Jeffrey said...

Have used your products since the beginning...since the company sold, your products cannot be used by those sensitive to perfumes...Tom said new company wouldn't change ingredients...can't use any soaps...very disappointed...bring back outlet store in Kennebunk...your fellow Mainers are so disappointed in you

on Jan 01, 2012 (08:52 AM)

Lori said...

I agree with many others. New packaging and formulas don't make it for me. The texture of the toothpaste is different. I think it may be more abrasive. The old aluminum tube was better too. We don't need more plastic. Bring back the old formulas or sell Tom's to a smaller company that will keep the things that made Tom's different from the rest of the toothpaste pack.

on Dec 21, 2011 (09:52 PM)

Tom said...

Don't like your new look or the changed taste of your baking soda toothpaste. I've used it for 15-20 years, but no more. Can't find it anyway. You should be ashamed - it's one thing to sell your business; it's another to work with the acquiring mega-corporation to provide them cover while they change everything you worked to create. You started out as a small family business but you sold out and were consumed and co-opted by The Man! What a shame! PS - you are so corporate that your comment site won't let me write the word "embaras(s)ed". How sickeningly corporate.

on Dec 21, 2011 (03:33 PM)

xxx said...

The new deodorant as bad as the new toothpaste.

on Dec 11, 2011 (12:37 AM)

xxx said...

Tom's sold out to Colgate. The end. "Submission agreement" indeed.

on Dec 11, 2011 (12:34 AM)

Jennifer said...

Been using your peppermint baking soda toothpaste (with or without the fluoride) for 21 years. Now its harder and harder to find. And the smaller sized tube is not lost on me. I hear Trader Joes makes a nice natural toothpaste. Time to switch.

on Dec 09, 2011 (01:10 PM)

Rica said...

You've got bigger problems than the packaging! Unless you go back to your original toothpaste formulas and aluminum tubes-- I think you can say good-bye to a large % of your customers! I for one will be returning the latest tube of Tom's toothpaste that I purchased. I have used the Tom's Flouride-Free Spearmint with Propolis/Myrhh for 6 years, tonight, she rejected it and blamed me for giving her "poinsonous toothpaste"! Tom's-- you sold-out big time!!! I won't be trying another Tom's flavor, I'll be switching brands now. Bye bye Tom's of Maine...

on Dec 07, 2011 (12:32 AM)

Jeanene said...

:(. I switched to tom's because I got tired of feeling like the deodorant I have been using for many, many years, never truly washes off. After using it for about 3 weeks, I have noticed that my underarms are discolored, itches,many burns. Trashed.

on Dec 03, 2011 (07:41 PM)

Colm said...

So Disheartening - my favorite hygiene product has been comprimised entirely...was loyal since the '90s. Luckily i still have an old tube I use sparingly, so I can savor an occasional toothbrushing like the good old days. If they change back I will use again.

on Nov 30, 2011 (11:50 AM)

Holly said...

What on earth did you guys do to your toothpaste?!? I have used your Spearmint Whole Care for nearly 20 years and know the product well. Recently, it's runny, not the same ingredients, tastes terrible. Pleeezzz bring back the original toothpaste....!

on Nov 30, 2011 (12:33 AM)

Eittel said...

I have used the whole care tooth paste for the past 10 years to the dismay of my hygenist as she has confirmed that is why my teeth have stayed whiter and with reduced tartar. I have recently compared the ingrediants list on the new whole care vs. the old and there are missing ingrediants and altered %s of former ingrediants, much to my dismay. Bottom line- teeth are not as white nor as squeeky clean. PLease advise.

on Nov 29, 2011 (08:27 PM)

Stephanie said...

I have purchased both your long-lasting unscented and the apricot scented deodorants. After trying both I have experienced itching and severe flaking of my underarms. I will not be using your deodorant products again and will advise anyone I know to do the same.

on Nov 21, 2011 (03:59 PM)

Sky said...

Tom's Toothpaste was the first toothpaste I ever used, it's the only way I clean my mouth (No mouthwash and no flossing) And now, after using the new formula for 3 months, I've gotten the first cavity I've ever had... Now I don't know what to do...

on Nov 19, 2011 (10:17 PM)

Kan said...

The product has been trashed.

on Nov 16, 2011 (01:34 PM)

Mike said...

Why does the new mouthwash formula and toothpaste contain sorbitol? Please bring back the old formula.

on Nov 16, 2011 (08:09 AM)

Sharon said...

Im soo worried ! I switched to Toms of Maine deodorant- the lavender didn't work at all - and instead I got cysts in my armpits. NEVER has this happened with all the junk out there. Then I go to 'natural' and wham! I have no idea what is going on! Take this stuff off the shelves! Something is very wrong with it.

on Oct 30, 2011 (08:31 PM)

JG said...

I have used T of M peppermint toothpaste w/baking soda for almost 20 years. Didn't like the feel of the new plastic tube, but the true disappointment was when I discovered the mushy texture and horrid aftertaste. I won't be buying more.

on Oct 27, 2011 (12:45 AM)

Jack said...

I recently opened my new box of Tom's TP to find Colgate's "improvement" on a once great, family owned, quality brand. Plastic, Sorbitol, Runny,... I will NEVER purchase another Tom's anything. Congrats CP, mission accomplished. With obvious intent

on Oct 24, 2011 (08:28 PM)

Zach Richardson said...

I was a long time user of tom's products until the acquisition. Now even the deoderant doesn't work. You guys sold out, and it shows. Enjoy sipping your lattes while we find a natural health company that gives a f about its customers

on Oct 24, 2011 (08:10 AM)

Joe said...

Not just a new look, a new toothpaste. Loyal customer for 15 years. So disappointed. Lost me.

on Oct 09, 2011 (10:51 AM)

Nick said...

If it ain't broke dont fix it! Got home from the drugstore today and almost lost it when I saw the flimsy little plastic tube, then lost it again when the awful new tast/ texture hit my tongue! Thoroughly disappointed, Give us Toms back!

on Oct 08, 2011 (12:44 AM)

cushlomockree said...

I didn't even know Tom's had been bought out years ago UNTIL the "New Improved" packaging and the awful chemical taste of the Spearmint mouthwash I've been using for many years. I got on the web and discovered that Colgate Palmolive had bought the firm. Obviously some chemical engineers have gotten the original formula, and attempted to come up with something that they believe approximates the flavor and action for a fraction of the cost. THEY HAVE FAILED. Please bring back the original formulas! Until you do, I can no longer stomach your product. I've seen it on sale almost everywhere, so others must agree. Unless, of course, the original strategy was to buy them and destroy them. PS: Your profanity filter is broken

on Oct 04, 2011 (02:28 PM)

Trigger said...

After many years of using your products, I have abandoned Tom's completely. The "new" toothpastes and mouthwashes are unusable and the "new" packing materials and reduced product sizes are a real insult to consumers. So tragic. Bye-bye.

on Oct 03, 2011 (07:10 PM)

Jade said...

The new taste of your toothpaste is HORRIBLE! I switched to Tom's because it had a mild taste, and now it doesn't even matter. Very disappointed it seems you guys have sold out. Another customer lost.

on Sep 28, 2011 (06:59 PM)

cassparugus said...

I have been using Tom's exclusively for the past 10 + years. I just bought a new tube of peppermint and I would rather brush my teeth with baking soda. It leaves a pretty gross aftertaste in your mouth. Love you guys, but gotta bounce on to better toothpaste.

on Sep 28, 2011 (01:13 AM)

noodlie said...

The new Tom's toothpaste tube seems to be full of air - not nearly the previous amount of product. Same price, way less toothpaste.

on Sep 26, 2011 (11:55 PM)

Oscar said...

Thanks for selling out. I've noticed more stores stopped stocking your "fluride free brand"....I remember for awhile you guys didn't have a flouride version.now I see 3 with flouride, and MAYBE 1 thats flouride free. Thanks for ruining great brand

on Sep 18, 2011 (02:42 AM)

Andrea said...

Tom's had great toothpastes, then it was sold to Colgate-Palmolive, which has gradually destroyed it. Now they're tasting like all other corporate brand toothpastes; overly sweet, full of sorbitol. Disgusting! They've lost another customer.

on Sep 17, 2011 (01:47 PM)

gailee said...

Like Lily, I've been using your Spearmint (no flouride) for years. Your new toothpastes don't work and leave a terrible after-taste. You've lost a customer. I'm going to try Jason's and others.

on Sep 10, 2011 (02:09 PM)

Lily said...

Oh... and if anyone has found a suitable replacement, please post here. Thanks!

on Sep 02, 2011 (11:45 AM)

Lily said...

I've been using your Spearmint toothpaste for years. I loved it. This product has recently changed and I am not loving it - at all. I will no longer be purchasing any of your products until you switch back to the original formula.

on Sep 02, 2011 (11:35 AM)

James said...

so sad... I was a loyal customer for more than 20 years, but you've tried to go 'mainstream' and appeal to people who can't live without artificial sweeteners, etc., and you've lost me as a customer. I hope your gamble pays off...

on Aug 29, 2011 (08:07 PM)

T said...

Check your local Big Lots for Tom's pre-plastic packaging. Great price, 2014 expiration. I was delighted to find it.

on Aug 23, 2011 (06:32 PM)

james hildreth said...

I HATE THE NEW FLAVOR OF SODA YOU ARE PACKAGING AS MOUTHWASH.

on Aug 22, 2011 (10:54 AM)

nate said...

you guys sold out worse than eddie murphy

on Aug 21, 2011 (01:32 PM)

Rebecca said...

I was recently been craving a non-sweet toothpaste and instantly thought of one my favorites: Tom's Cinnamint. So, my partner just came home from the grocery today and unpacked all the goods, and I was so confused when I saw a plastic tube with no "Cinnamint" on the label, sweetners listed in the ingredients, with the "Tom's of Maine" logo on the front. The most dissapointing thing was the taste and consistancy. And, I just read the other posts and see you were partially bought out by Colgate?? Colgate has a history of ANIMAL TESTING. Wow. You guys sold out...big time.

on Aug 20, 2011 (11:10 AM)

Eric said...

One of the main reasons I purchased Tom's toothpaste was the aluminium tube. Why the change? The toothpaste (propolis & myrrh) in the plastic tube is runny and not what I was used to. Please change back to the old packaging.

on Aug 16, 2011 (12:01 PM)

Julie said...

I just bought a tube of my long-time standard toothpaste--Tom's Spearmint flavor. I thought the tube was different feeling, but when I brushed my teeth I could not believe it!!! The toothpaste IS NOT THE SAME AT ALL! It tastes sweet and the consistency is runny and soft. My teeth do not feel clean. I CANNOT BELIEVE that the excellent product I have relied on for 20+ years is not available. I am angry and disappointed. I really believe that the old Tom's formula has contributed to my excellent dental health, and for years I have recommended it to everyone. My advice? Either change the formula back and take out all those sweeteners and floride or shut down the brand entirely. As is, this product is nothing but cynical remake of a product with a faked up label to sell to new customers who will think they're getting something special. I think you can see from these comments that Tom's longtime customers KNOW THIS PRODUCT and probably should have been the ones hired to foster this brand into the new business model effectively and honestly. I will never buy this toothpaste again. I am now going to have to find a similar product somehow, somewhere--any suggestions, other dismayed customers??

on Aug 16, 2011 (08:03 AM)

Jay in Vegas said...

We respected your stand on no fluoride. Now you stand for nothing. Hope it was worth it. Did you get a nice summer beach house? A will not buy any product from you again. Or Colgate if they don't trick me into it.

on Jul 25, 2011 (09:05 PM)

Kay said...

I have used Tom's toothpastes for over 20 years. I have especially liked the sensitive wintermint toothpaste, and my family has used the other mint & strawberry flavors. But the new formulas are disgusting!! The sweet taste is awful, and the flavors taste fake. I wish you would go back to the old formulas. I will not be purchasing Tom's products anymore.

on Jul 25, 2011 (07:14 PM)

Alex said...

I don't want to brush my teeth with something with a candy flavor and a catsup texture. I've been buying your toothpaste for over a decade, but unless the old formula makes a comeback, this will be my last tube.

on Jul 25, 2011 (12:46 AM)

Link said...

The changes have not been good. The flavor and quality have been compromised. The new containers, while possibly saving Colgate on shipping costs, are not as good. And the cost is the same, even though the size of those container is half an ounce smaller. Time to change to a new brand. 10 years plus down the tube.

on Jul 15, 2011 (11:54 AM)

Shannon said...

I hate everything about the new Tom's Maine products I've tried. It used to be a great product. Now it's worse dollar store stuff. It's bad enough Tom's is owned by a company that does animal testing, but they should have left the formulas alone!

on Jul 13, 2011 (08:03 PM)

John said...

I just got the new spearmint toothpaste and I could hardly taste the spearmint and it seemed much sweeter. Worse yet, the paste seemed to lack the grit it used to have that helped clean my teeth. Colgate really blew it. I won't be buying Tom's again.

on Jul 13, 2011 (12:16 PM)

cooper said...

I have been using Toms for several years now since trying be more natural with cleaning products and personal care products. I am very disappointed in the new tubes of Toms I have bought; so much so I will be returning the 2 tubes I have not opened. The consistency is thin, the tube difficult to get to the paste and the taste is not the same. I will probably try Trader Joe's brand. I am very sad to not be able to count on a product that has been so good for so long.

on Jul 10, 2011 (10:49 AM)

Ann said...

I second the comments from other disappointed Tom's of Maine users. I have been a faithful consumer of Tom's of Maine dental care products for more than 20 years, and I can state unequivocally that the new packaging and ingredients are NOT an improvement. The toothpastes are much too sweet and their texture is too thin. The awful new plastic toothpaste tube has already been deservedly slammed by others here and elsewhere. Your new mouthwashes are cloying artificial concoctions that do not deserve the Tom's of Maine label no matter what silly new font you designed for them. How sad that there is nothing now to distinguish your formerly wonderful products from mainstream drugstore toothpastes and mouthwashes except fond memories of what they used to be. Thanks for effectively destroying a once great brand by this sort of cynical bottom-line hollowing-out and trading down.

on Jul 09, 2011 (02:30 AM)

NJmom77 said...

We also noticed that things have changed for the worse since Colgate bought out Tom's of Maine. After using up our supply, we will probably switch to another brand of toothpaste and deodorant. Package design is irrelevant to our dissatisfaction.

on Jun 18, 2011 (08:44 AM)

Laurie said...

Completely disappointed since Tom's has made the leap to Colgate--on all counts. Does anybody have a replacement for the toothpaste that compares with the old Tom's?

on Jun 15, 2011 (09:14 AM)

Ex said...

Amazing ... Colgate changes everything people loved about Tom's and then they wonder what they think about the packaging? Seriously? The taste is completely different, it takes like every other toothpaste out there, there is no natural taste, there's no extract/real mint taste. It's horrible. The tube is different and I'm not sure it is recyclable (although I'm not sure, there's no symbol) which would make your sustainability statement more "greenwashing". It's really a shame, it's another good company with a great product destroyed in some image meeting and ingredient cost opinion.

on Jun 13, 2011 (01:41 AM)

eaabernethy said...

YUCK - i'm returning my tube of toothpaste. Hate the taste, texture, and the packaging.

on Jun 11, 2011 (01:17 AM)

Jamie Cantwell said...

And to add to my earlier comment, I had become a Tom's user ten years ago because I read it does not use sodium laurel sulfate, which causes canker sores in those prone to them (which I am), and of course, the new formulation has it. You have lost me as a customer. What's the point? Plastic tubes, less product, and the same nasty chemicals everyone else uses. May as well buy any other random big-name toothpaste. I will now have to research a new toothpaste to use, because Tom's of Maine will no longer have my business. Smart move, guys. Lie down with dogs, wake up with fleas.

on Jun 10, 2011 (12:54 PM)

Jamie Cantwell said...

Tried the new toothpaste today. Aside from the fact that it's in some bizarre plastic like tube that makes it impossible to roll up, the taste is now disgusting. Very disappointing, but I guess this is what happens when a small, niche brand is sold to the likes of Colgate? Will have to start looking for a new toothpaste.

on Jun 10, 2011 (12:37 PM)

Ann said...

After reading all these comments, I am so glad I am not the only one completely disappointed with the new products. I was a Tom's consumer for almost 18 years- now I am scrambling to find a new brand. What a huge let down.

on Jun 08, 2011 (11:33 AM)

Tom's of Maine said...

Hello everyone, this is Ellen. I'm the toothpaste category leader at Tom's, and I've been an employee here for 4 years. First, I want to apologize for the fact that we hadn't responded to these posts. To be honest, this was an older post and we weren't aware of the conversation taking place here. Second, I'd like you all to know that if you ever have a problem with any Tom's of Maine product, the best thing you can do is to call us. We take your feedback very seriously, and when you call us it helps us to better track and understand the issues. We also have a product satisfaction guarantee, so when you call us there may be some things we can do to make it right. It's true that Colgate Palmolive purchase a majority share of Tom's of Maine in 2006, but we are continuing to operate as an independent business. Where we've made changes, the decision to do so was our own. I'm sad to think we've disappointed you with some of these, as we made them with the best intentions of improving your experience with Tom's. I also want to point out that while we've added some new toothpastes, many of our original formulas are still out there! We can help you find them if you are having troubles. I guess I am asking you not to give up on us, but rather to work with us to fix the things we can fix. My dad always told me that I can't make everyone happy. But we can try! Call our consumer advocacy department and talk to Patti, Cameron, or Bridget at 800 FOR TOMS (367 8667). They'll help you find what you are missing and maybe you can help us understand how to win you back. In the meantime, thank you for your open and honest feedback.

on Jun 08, 2011 (09:53 AM)

Belinda said...

Why is the taste of the toothpaste sweet? Yuck. Can I purchase the old versio somewhere? If not does anyone have recommendations of an alternative unsweetened brand? Or maybe Tom's will listen to the overwhelming feedback here....

on Jun 05, 2011 (05:16 PM)

Jimbo said...

SORBITOL? I got on board with the expensive Tom's of Maine products because I believed that unnecessary chemicals were stupid and pointless. Your packaging spiehl got me on board with that. I got used to natural and unsweetened toothpaste and converted my whole family. Now I have a new tube of Tom's of Maine toothpaste, and it has sorbitol. Thus, Tom's of Maine is stupid and pointless. You guys are sellouts!

on Jun 03, 2011 (12:03 PM)

Deb said...

- Ugh I too hate the new tube. Harder to get the paste out n the new simply white does the same weird shedding thing to my oral mucosa that all the other brands do. I miss the aluminum packaging- you know when there's nothing left....

on Jun 03, 2011 (02:22 AM)

amelia said...

I bought the new fennel toothpaste and hate it. Way too sweet. Ugh! I'll have to find a new brand. I've been using Tom's for years and years. So sad.

on May 24, 2011 (08:17 PM)

grumbling customer said...

I MISS THE ALUMINUM TUBE and the new plastic packaging is terrible. new formula also awful, too sweet, too chemically. tastes like every other toothpaste now. i was a loyal customer for 20+ years but i will no longer buy tom's. so sad.

on May 22, 2011 (09:33 PM)

Anonymous said...

What happened to the Tom's of Maine Natural Deodorant Soap, Unscented? Is that the new chamomile soap? Same formulation? My husband has allergies to everything but the old soap, so I hope the new one hasn't changed. Help please.

on May 18, 2011 (05:22 PM)

Jim said...

I don't care about the package, but the toothpaste is too thin, whatever ingredient changes have been made should be reversed to 2008 formulas.

on May 17, 2011 (10:40 PM)

ashley said...

Your deodorant is absolutely horible 12 hour odor protection yea right

on May 17, 2011 (05:19 AM)

Bo said...

Really missed the boat guys! Started buying Tom's because of the ingredients not the packaging. And converted many to the brand over the years. With the new formulas you will be losing a lot of customers. I think this may be Colgate's "New Coke".

on May 15, 2011 (11:42 AM)

Jeffrey Harrison said...

You guys have missed the point of Tom's so badly it's unreal. We don't care what the pkg looks like, we care about what's in the package, which you all have pretty much destroyed. I will no longer be a customer after 10+ years. Very disappointing.

on May 15, 2011 (01:39 AM)

Kirstin said...

I guess I have to join the chorus of disappointed former customers. I was hesitant to continue to buy Tom's toothpaste once it was bought out, but now that the packaging and formula have changed, I'm done.

on May 14, 2011 (12:34 PM)

Marsha said...

Please, please, please bring back my old Tom's of Maine! I used it for 14 years and loved it! I have spent more than $30 trying all the *new* styles of peppermint that you carry and they are all overly sweet. Please bring back the old formula!

on May 13, 2011 (10:28 AM)

Tabitha said...

New look? Also new taste. Thumbs down on both. So sad to lose such a great product. I was really surprised that Colgate kept the integrity of Tom's products but I guess that's all over now. Ces't la vie. Time to find a new brand..

on May 12, 2011 (09:46 PM)

Daniel said...

The new toothpaste packaging is terrible. It has completely changed the flavor in a bad way. I have been using the antiplaque & whitening peppermint toothpaste for a long time, so I know what it should taste like. VERY DISAPPOINTED.

on May 11, 2011 (01:03 PM)

Guido said...

THIS IS THE WORST DAY EVER...WHERE CAN I BUY THE OLD TUBES???

on May 09, 2011 (08:54 PM)

Kira Griffin said...

I am so sad and disappointed in the new packaging and product. I had feared this would happen when Tom's was purchased, but had of course had hoped the company wouldn't want to loose their current loyal customer base. I am now looking for another

on May 09, 2011 (12:26 PM)

Brady said...

Boo Toms. The toothpaste is bad and the packaging worse. The tube itself has to be the worst on the market, and my teeth and gums hurt to brush, a problem I never had before. Nice work Colgate. You ruined a good brand in less than 3 years.

on May 08, 2011 (02:57 PM)

hurley said...

I guess there is some alternative to the colgate product that I can not support. All I wanted was a fluoride free toothpaste. Now I find more fluoride products than not with the TOM'S brand. Fluoride is a lie and poison.

on Apr 30, 2011 (04:40 PM)

Charlotte said...

Part of the reason we all loved Tom's of Maine toothpaste was the aluminum tube. It was better for the environment. NOT ANY MORE! I just purchased a tube of Propolis & Myrrh after a back order and found out after getting home that it is now packaged in plastic! Why should Colgate care? they obviously only bought Tom's to destroy it's reputation. Change the formula's. Change the packaging. Well I am now looking for a new toothpaste. Unless they go back to the old packaging, they will lose many customers. It's all the buzz at the health food stores.

on Apr 30, 2011 (04:18 PM)

Eric Feinstein said...

Tom's of Maine had pretty clear values. I think the brand stood for simple and healthy products. The new Tom's of Maine reminds me of Invasion of the Body Snatchers.

on Apr 28, 2011 (09:10 PM)

Eric Feinstein said...

We used to be huge fans of Tom's. Calendula soap? GONE. Our favorite toothpaste (peppermint)? GONE. I am writing to you now as my wife throws the entire tube in the trash. This is not what we thought we were spending our money on. We're very sad the Tom's we loved is gone.

on Apr 28, 2011 (09:00 PM)

Andrew said...

I bought a new tube of Tom's toothpaste last night while in a hurry at CVS. I was surprised at the price: 5.29, more than I've ever paid. When I got home I compared it with my previous tube and noticed the net weight had been reduced from 6.0 to 4.7. Also it tastes too sweet and has a flimsy texture, not creamy. In other words you're selling less of a worse product for more money. That is just stupid. Time to find another toothpaste. p.s. I didn't know about the change of ownership (Tom's bought by Colgate?) until coming here, but I guess that explains it. Trust a good old moneygrubbing American corporation to foul things up. We've come full circle.

on Apr 15, 2011 (03:27 PM)

Jane said...

Another one who doesn't like the change in the toothpaste. I HATE the chemical tastes of all the other toothpastes out there and loved the natural Tom's of Maine. I will not longer be buying your toothpaste.

on Apr 15, 2011 (10:52 AM)

Glenn said...

I do not like the new tube. Also as I started looking more closely I saw that the tubes went from 6 oz to 5.2 oz to 4.7 oz for the same price. I'm sorry but you have lost me as a customer.

on Apr 03, 2011 (09:52 AM)

Gretel said...

I am soooooooo upset by both the new ingredients formula and packaging of Tom's of Maine mouthwash. It is almost impossible to get the new top off. A senior can barely manage to squeeze the bottle top, let alone get it to click in the right place to open.

on Apr 01, 2011 (07:56 AM)

John A said...

Chalk me up as another former customer due to the change in your natural cleansing mouthwash which seemingly don't contain Witch Hazel and Aloe anymore. Thank you Colgate, for ruining Tom's.

on Mar 30, 2011 (10:57 PM)

Rachel said...

I am so bummed to see the change in packaging and even more upset to taste the new toothpaste formula. It's horrible, awful, disgusting and after 20 years of being a loyal user of Tom's of Maine toothpaste I am boycotting all your products.

on Mar 28, 2011 (04:39 PM)

JENNY said...

Not only do I dislike the new plastic tube, I HATE the reformulations of the toothpaste. Xylitol, sorbitol, sodium lauryl sulfate? tastes terrible and doesn't leave your mouth feeling fresh-just chemical sweet! Even my 10 year old noticed the change. After using Tom's for over 20 years, I will not be buying it anymore.

on Mar 24, 2011 (07:42 AM)

Ron said...

Ok I recently sent an email to Tom's regarding the change in formula for the Peppermint/baking Soda. They said it was changed because they were having problems with particles in the formula, sounds ridiculous to me since I never encountered any problems like that. Also, the said because the formula would turn yellow, again, I never encountered any yellowing in the formula, maybe if you keep the bottle for 20 years you will have a problem like that. Just to show you that none of this makes any sense, check out the ingredients for their new mouthwash Juicy Mint, yes they are using Aloe in it. If they are having all these problems why are they using it in this new flavor? Now, thhe only thing missing is the witch hazel. BRING BACK THE OLD PEPPERMINT WITH BAKING SODA WITH ALOE AND WITCH HAZEL. Is that too hard to ask for customer who has been using it for 15 years?

on Mar 21, 2011 (03:19 PM)

Susanna said...

I'm so relieved to see that I'm not the only one that is disappointed in the new toothpaste. I've been using Tom's for forever, but I'm going to have to find a new toothpaste since I don't like feeling like I'm brushing my teeth with sugar.

on Mar 16, 2011 (02:54 PM)

Former Customer said...

Sorbitol? I have used Tom's toothpaste for many years because it didn't have the disgusting fake sweet taste of ordinary toothpaste. Now Tom's is an ordinary toothpaste, just more expensive. I am now a former Tom's customer like apparently everyone else on this blog.

on Mar 15, 2011 (08:10 PM)

Chris B said...

The new formula for the mouthwash is TERRIBLE!!! Please read these comments oh mighty conglomerate and go back to the old ways! It's not worth saving few extra cents to alienate your loyal customers. I know I'll pay more for the old Peppermint Baking soda mouthwash with WITCH HAZEL and ALOE!!! Bring it back already!

on Mar 14, 2011 (06:49 PM)

Ron said...

I am extremely upset that Toms changed their formula. I use the peppermint baking soda with aloe vera and witch hazel. They now removed the two ingredients (aloe & hazel) that they never should have touched. It figures a new company (colgate) has to mess with a successful business like Toms. Its sad, but they can change it back if enough complain. Also why make an Orange color scheme for Spearmint & Peppermint? I can think of something better... How about Green & Blue Duh!!!!!

on Mar 09, 2011 (12:35 PM)

Ruth Parrott said...

New looks are fine once you get used to them, but you changed your products *way* too much. We are noticing and we don't like it! Your unscented deodorant soap is no longer unscented!! It used to be that people who were sensitive to certain chemicals and natural ingredients could find Tom's of Maine products that they could safely use- but no longer. I am a sad ex-customer.

on Mar 03, 2011 (09:54 AM)

bookma said...

me. The new stuff - setting aside that the tube is now inexplicably orange (huh?) is horrid. It has a disconcertingly foamy consistency and the taste is off. What were you hoping to achieve by alienating so many loyal customers?

on Feb 25, 2011 (07:04 PM)

Don said...

The new Tom's mouthwashes taste artificial and cheap. I appreciate the company you used to be and am sorry you had to become this.

on Feb 25, 2011 (11:21 AM)

m said...

Your apricot long lasting deodorant gave me a red rash and caused the skin under my arm to peel. I am very unhappy about this. I have found blogs with several of the same complaints. What is being done about this? This product should be pulled from store shelves. I don't want my money back I just don't think people should continue to suffer like me. Had this product been pulled in 2007 when some of the first complaints were being made, I wouldn't be suffering now. What action is your company taking to make this right?

on Feb 15, 2011 (08:05 AM)

sandra Bao said...

I tried your new Wicked Fresh cool peppermint toothpaste, since I loved the old peppermint kind, but it tasted wrong...then I looked at the ingredients, and saw licorice root extract! I hate licorice/anise. Returning it, going to another brand.

on Feb 12, 2011 (01:53 AM)

Carlyle Gill said...

Who took the real fennel out of my fennel toothpaste, and why? I'm very disappointed with the new formulation of the toothpaste.

on Feb 06, 2011 (01:19 PM)

Sheri said...

Yuk! Absolutely awful... That's all I can say when I recently opened up a tube that I bought some time ago. Anyone have a suggestion of a brand that is comparable to the old Tom's formulations? There's no way I will continue with the new Tom's--do they really think people who want an alternative healthy toothpaste will buy this new stuff?

on Feb 05, 2011 (01:28 AM)

Gary said...

I am VERY disappointed in the change-of-formula for the Tom's cleansing mouthwash. The "new look" doesn't matter much to me one way or the other, but it appears you have quietly eliminated the aloe vera juice and witch hazel from the ingredients. Why?? These were the natural ingredients that attracted me (and many other customers, I presume) to the product in the first place. With these ingredients gone, I am no longer interested in buying or using this product. What a shame.

on Jan 30, 2011 (10:18 PM)

Suzie said...

Hi there. I wore your calendula deodorant for at least 10 years and LOVED it and felt great and confident. But it appears that you changed your formula - it still smells great *in the package* but as soon as it hits my skin it makes me smell like wet dog or used gym socks left in a bag. Seriously awful and embarrassing. I asked around to two other people who I know used to use the calendula deodorant - and they said they now have the same problem. I'm so disappointed. I have three useless deodorants (2 apricot, 1 calendula) and now have to shop around for a new brand. Based on what I'm reading people writing about the toothpaste, I don't think I'll use that anymore either. I used to LOVE the "cinnamint" ... sorry you sold out, Tom's!

on Jan 25, 2011 (07:52 PM)

christina said...

I have been using Toms toothpaste for over 15 years and I am so sad that the toothpaste I couldn't live without is not the same. I used to use the baking soda peppermint one and I bought the natural peppermint one with fluoride and the consistency and taste was no where near the same. I will have to find another toothpaste. Why did you have to change Toms!!!

on Jan 24, 2011 (07:45 PM)

jennease said...

New products are horrible!!!!! The company is going to tank if you don't give people the product they have grown to love!!!!

on Jan 24, 2011 (01:21 PM)

Anne said...

I'm sooo disappointed in the substitution with the new vague "natural flavors" and reformulation in the toothpastes now that they are owned by Colgate. I've been buying Tom's for 20 years aand I've gone to great lengths to get a supply even when I've lived in other countries. Now that was loyalty!! Last month I tried the new sensitive and peppermint versions and they tasted unnatural and just like all the crappy mainstream toothpastes that I've tried so hard to avoid. The toothpaste (and other products) never seemed to bother my allergies before. Now I doubt I'll ever buy another Tom's product.

on Jan 08, 2011 (07:06 PM)

David said...

The graphics are irrelevant. People who purchased Tom's of Maine products did so because of their ingredients. There used to be an excellent toothpaste that had the following ingredients: fluoride, calcium carbonate, glycerin, water, xylitol, sodium lauryl sulfate, carageenan, spearment & pepermint oil. It looks like all of the new brands have additional ingredients that add nothing and detract everything that I valued in the product. You will certainly loose me as a customer if you no longer offer a product with these, and no other, ingredients.

on Jan 06, 2011 (07:02 PM)

TomT said...

I'm glad to see that so many long-time Tom's customers are as upset as I am that the company's toothpaste and deodorants have been so completely degraded by its new owners. There is no excuse for the abject cluelessness of product managers and chemists who have destroyed this great brand. The "natural flavors" in the newly formulated toothpastes are terrible, and the new "long acting" deodorants are infused with unhealthy chemicals. Goodbye Tom's. It was great while it lasted.

on Jan 03, 2011 (02:06 AM)

Gary said...

Had used Tom's peppermint/spearmint for decades. Noticed last time that it tasted like all other commercial toothpastes. Investigated and found out that Colgate bought them. Can't find any products left with old ingredients list. Goodbye Tom's. Sorry to see you go.

on Jan 02, 2011 (08:54 PM)

ALikens said...

I would like to know if there is a brand most like Tom's Natural Anticavity Spearmint. I am so sad and can not stand the new varieties.

on Dec 17, 2010 (10:39 PM)

Ben said...

Couldn't find Peppermint at the store, they only had new formulas. I hoped they were just renamed so I bought Simply White. It tasted like star anise! Anise? In toothpaste? I never would have purchased this if that was on the label. That kinda changes the meaning of putting your money where your mouth is. Seriously, though, I and others have been purchasing Tom's because we have allergies! I haven't had problems with this tube, but I don't know what ingredient I am sensitive to; all I knew is I didn't get a bad reaction from Tom's, and now people are reporting sensitivities and discovering it may vary from one tube to the next without your indicating a change in ingredients. Can you please help us, or do we really have to go to specialty stores just for a tube of toothpaste?

on Nov 22, 2010 (10:02 PM)

Jil said...

I, and 3 other of my family members, are SO dissapointed in the change in the Orange Mango Toothpaste. It takes just like any other commercial flavor now. You should be ashamed of yourselves for changing something that was so great and people loved so much. Now I have to find something new all over again. I should have known when the new packaging came along... I will not be buying your product anymore!

on Nov 20, 2010 (01:36 PM)

Emily said...

I've been using your Apricot Deodorant for about 3 weeks, and the last two days it has *burned* and my underarms are still burning after I tried to wash it off and even apply some aloe. Not sure what ingredient is causing this because I'm not a scientist, but a quick google search on Tom's Deodorant rash brings up countless complaints. I liked the smell, thought the product was awesome until 2 days ago, change whatever that ingredient is and I'll go back to Tom's. Oww, its still burning... TT^TT

on Nov 20, 2010 (02:52 AM)

Trevor said...

I was annoyed today to have to return your reformulated "natural flavor" toothpaste. I noticed the new flavor straight away and didn't like it. I have weathered some of your other formula changes in the last 20 years but I guess it's time for me to change brands. By the way, your Whole Care® Fluoride Toothpaste product web page still lists spearmint and peppermint oils as ingredients rather than "natural flavors". I thought your various uses of "natural flavor/s" at http://www.tomsofmaine.com/research/ingredients#N was interesting. I wonder why the formulation was changed. Is it cheaper to make or is it meant to appeal to more people?

on Nov 15, 2010 (10:00 PM)

Nina said...

Tom's of Maine was the only brand I could find in a normal grocery store that didn't make the skin on my chin angry. Now my chin is all broken out due to a lack of warning. This is lame.

on Nov 10, 2010 (11:52 AM)

Amanda said...

Soooo upset that I can't buy the regular spearmint toothpaste (without whitening) anymore. The closest replacement I could find had an awful artificially sweetened taste and terrible consistency. I hate that I wasted my money on a big corporation's awful remake, and so sorry that you ruined a good thing!

on Nov 06, 2010 (12:23 AM)

Taylor said...

I am not fond of the new orange mango toothpaste flavor and am looking for am alternative.

on Nov 04, 2010 (03:56 PM)

anna said...

i echo the packaging and reformulation criticisms entered by others. my main complaint with the packaging is that once the tube has been rolled up past the flavor name, there is no way to tell what flavor you're holding. since husband uses spearmint and i use peppermint, this is a problem. i shouldn't have to mark the toothpaste tube. my secondary complaints with the packaging are that it's so boring and the colors don't coordinate. the bright tealish blue for the flavor name clashes with the purple "benefit family" strip and the green around the tom's logo. yuk!

on Nov 02, 2010 (09:36 AM)

Slc said...

I'm very disappointed to see that Tom's brand has changed and now has more chemicals that resemble regular, non-natural toothpastes. I can't find my old favorites, and the Wicked Fresh mouthwash tastes disgustingly fake-sweet. Where is the old, natural refreshing mouthwash?

on Oct 22, 2010 (09:58 PM)

Cristina Hutchins said...

I have used the Tom's peppermint without flouride for years. Of course with you now being owned by Colgate, you can drop the folksy photos and notes from the Chappells. I had trouble finding my toothpaste this past week. As I squeezed the last drop from my old tube this morning, I pulled out the new tube and decided to read the ingredients before opening the tube--the new packaging made me suspicious. Sure enough, gone was the peppermint oil--replaced by natural flavors, which aren't natural. I'm thinking of taking the unopened tube back to my grocer. I hate that these huge conglomerates have bought all the small organic companies. I think I will go back to buying the xylitol toothpaste my dentist recommends and can be found on the Internet

on Oct 13, 2010 (02:28 PM)

Kristin said...

I have been using Tom's toothpaste for over 20 years for it's natural and minty taste. I have recently switched to a different All Natural brand. Tom's used to be unique... not anymore! The Logo looked much better before it was changed, the font used fit the whole Tom's of Maine theme, now it looks like just another box of toothpaste on the shelf!

on Oct 12, 2010 (10:00 AM)

Elliot said...

I found the new packaging (along with an obvious reformulation) the other day when getting a new tube of my favourite toothpaste (flouride in wintermint flavour). That was the very best toothpaste in the world and now I cannot stand to ues it. The flavour is much weaker and muddled now and the toothpaste is WAY too foamy. It's as if the Sodium Lauryl Sulfate has been tripled. I understand a need to economize but when you put out garbage you're going to lose some customers, such as myself.

on Oct 11, 2010 (09:29 AM)

Mary said...

I do not like your new toothpaste packaging. I like the orange mango gel flavor, but it's almost impossible to find it on the swtore shelf. I've left Whole Foods three times unable to find it. A store helper finally told me you had changed the packaging and they carried the flavor I was looking for. After several minutes searching for it, she finally found it. It's a hassle to look for the product. Why did you change the graphics? It used to be easy just to look at the outside of the packaging and be able to identify the flavor. Also, be aware therre are many people with less than perfect vision; this new packaging adds extra difficulty for those. Thank you

on Oct 10, 2010 (09:32 AM)

Christina Gray said...

I think the only positive thing I can say is, it's nice to know I'm not alone in my frustration and disappointment with this new chapter of the Tom's of Maine story. I first started using Tom's seven years ago. It was satisfying to find and support a company who seemed to operate with sincerity and integrity, and who sold a thoughtful, enjoyable product. The exclamation points in your new packaging do little to distract from the lesser product you are putting out. (The new flavors--no thanks! "Natural Flavors"--nothing transparent there). The Colgate buy out is unfortunate. Tom's of Maine has lost another customer.

on Oct 07, 2010 (05:48 PM)

Joe said...

New flavoring is awful. Thanks for purchasing a brand, just to ruin it.

on Oct 06, 2010 (10:17 PM)

Joe said...

New flavoring is awful. Thanks for purchasing a brand, just to ruin it.

on Oct 06, 2010 (10:17 PM)

Sean said...

Wow. I'm seeing a lot of the same comments here. And my story is no different... I've been using Tom's of Maine for over 12 years. The unscented deodorant to be specific. In fact, it is the only deodorant I use - or I should say, used. Recently you changed your look. AND it seems the product as well. Not only is it completely inferior to what you had before (for over a decade, but hey, you can't stop progress!) but the shiny-new product, although labeled 'unscented', actually seems to have acquired a skunk-like odor! I didn't think that was even possible in a deodorant! What is going on over there?! I can only assume that the massive machine known as Colgate has decided to trim the margins, increase efficiency and stream-line the company... I am extremely disappointed and regret that I am now going to have to find another product altogether. In fact, I am so angry about this (who knew that one could become so attached to a deodorant?) that I think I will avoid all Colgate products in the future just for spite. You guys really messed up.

on Sep 29, 2010 (11:17 AM)

Sam said...

Not really feeling the new toothpaste packaging - I think you've sapped all of the originality and uniqueness out of the originaly branding and packaging. Disappointed. Won't stop using the product, but don't think you've done any favors in terms of new customers.

on Sep 15, 2010 (03:27 PM)

Jeff said...

A new look, and a totally new product. I knew there would be consequences when you were purchased by Colgate, but I didn't expect them to be this disappointing. I am, err, was, an avid user of your toothpastes, but now will have to find another brand. Your cinnamon clove toothpaste has been in my medicine cabinet for years. I just purchased your "new look" version, and it seems the new look changed the formula as well. It is just awful. Barely any taste except for chemicals. Once again, it seems profit margin over quality. Unfortunately my letter will do little to change this. Colgate has the marketing dollars to introduce a whole new group of people to Tom's who will never know how great it used to be. Another great brand ruined by a giant corp. Too bad. I, and my awesome teeth, will miss you Tom's.

on Aug 21, 2010 (02:05 PM)

Daniel said...

Is this possible? That you've switched from real mint to "natural flavors"? Please don't do this! I actually like TOM toothpaste for the TASTE not just that it was "natural". And now it tastes like any other toothpaste. What a huge mistake.

on Aug 17, 2010 (09:55 PM)

sueno said...

I would like to know how many more things are going to change since Colgate-Palmolive now own the company.

on Jul 28, 2010 (05:46 PM)

Diane said...

Hi, I'm having problems finding the spearmint mouthwash since you've changed your products. I bought the mountain mint and was shocked to find it overwhelmingly wintergreen - ick. I concur that you should have the flavors listed on the packaging. I won't even use this bottle I bought as I really dislike it. I suspect this product won't do as well as you'd like -- I don't know too many people who really like wintergreen. I hate that I now have to buy your product online as the mouthwash is not carried at any local retailers. Clarks is only carrying the mountain mint. CVS doesn't carry and Walgreens doesn't either. I also use you toothpaste, so very happy that I seem to be able to find that in a lot of places. Thank you.

on Jul 16, 2010 (11:15 AM)

Lillian said...

I have been using Tom's mouthwash mainly because it was all natural and did not contain alcohol. I used to use Crest Pro Health, but my dental hygienist convinced me to switch a few years ago because it was staining my teeth. It is becoming more difficult to find the regular Tom's peppermint mouthwash in my area. I regret to say that there is some ingredient in Wicked Fresh that resembles an artificial sweetener. Help! Are all the stores going to carry Wicked Fresh only?

on Jul 15, 2010 (01:36 PM)

rachelannenix said...

Thats great, keep up the good work.

on Jul 15, 2010 (01:10 PM)

HUMAN said...

GEEZZ..forbid! PEOPLE might actually Have to R E A D ..READ! ..to find out what is in the product! NO WAY! PUT lots of COLORS + PICTURES + GRAPHICS on it! CHARGE MORE ,so the lazy TEENS YOUNG ADULTS can PROVE they were right! they dont have to READ to live in America!!

on Jul 08, 2010 (09:54 AM)

danita bass said...

I love Tom's natural, aluminum-free, apricot deodorant sooo much; that I hand it out free.

on Jul 05, 2010 (08:36 AM)

Kristen said...

I was so excited when I started using Tom's of Maine 4 years ago. I have a mild allergy to Wintergreen, and never knew if there was wintergreen in a toothpaste until I used it-because all of the labels simply said 'natural flavors' or worse 'artifical flavors'. You can imagine how thrilled I was when I found a toothpaste that listed all flavor ingredients on the label. No more itchy mouth and wasted tubes of toothpaste for me! Yesterday I purchased a new tube of whole care toothpaste with the new packaging. I was skeptical, because change doesn't usually bode well-I hate being right. The new packaging has .3 oz less toothpaste per tube and no longer is there only one flavor in my peppermint toothpaste. Now, I am relegated back to the all encompassing 'natural flavors' label which tells me nothing when the ingredients I am allergic to are natural. I am very disapointed with Tom's. There is no significant change in the layout or formating of the ingredient list which appeared to be the reason that the packaging was changed in the first place. Sure the font is the same, but I can't trust an umbrella ingredient that could be changed depending on the market price that day. No allergic reaction from this batch, but now I can't trust the label that says my toothpaste is peppermint, since peppermint is no where to be found on 'easy to read' label. Looks like I will start my search for an honest product all over again.

on Jul 05, 2010 (01:57 AM)

Chari said...

I was thinking the same thing. I was viewing your product and Burts Bees as well. I bought their product because I was able to view the ingredients on their box. Hopefully the change will prevent this from happening in the future! Thanks!

on Jul 04, 2010 (02:32 PM)

John Guyton said...

I'm having problems locating Tom's Natural anticavity toothpaste that I have used for 15+ years. Where can I purchase this toothpaste in Atlanta, GA?

on Jul 02, 2010 (09:32 PM)

Jennifer Cobb said...

Ican't find the flouride free fennel toothpaste anymore. I don't want additives like Xylenol - and I loved your old formula. WHy are you changing a solid, great product? And, how can I get some of the old style fennel? Can you sell me a case of the old formula? jennifer.cobb@live.com

on Jul 02, 2010 (11:24 AM)

susan said...

Hi there you wonderful people! I like your new packaging just fine but am dismayed by the advent of Wicked Fresh Spearmint toothpaste if it replaces the old spearmint. While the new stuff tasted ok, it lacks for me the very qualities it purports and the original did have: Very fresh, sharp, tingly minty flavor! Please please tell me I can still get the old spearmint! And thanks!

on Jul 02, 2010 (10:17 AM)

Tia said...

I love the new Wicked Fresh! Toothpaste and Mouthwash. LOVE them. I've been using them for about a month and have absolutely no complaints. The new packaging is great and very informative. Thanks for products that work AND are cruelty free.

on Jul 01, 2010 (12:01 AM)

Master Green said...

This is really great, thanks to listening to our suggestions. I can't wait to see the new product packaging designs - as long as it's still biodegradable and environment friendly of course ;)

on Jun 30, 2010 (11:31 AM)