The first Tom's of Maine business plan written in 1970. Yes, really!
Our first product label for Clearlake Laundry Detergent, designed by our very own Kate Chappell.
Label art for Clearlake got the word out about Tom and Kate's concern for water quality in the U.S. and set out to do something about it.
The reusable container included a note to send back the package to Tom for refilling. Who knew so many would take him up on it?
Tom and Kate enjoyed the success of their first product and were inspired to create the line that exists today.
Inspired by his own family's needs, Tom Chappell helped to create innovative products.
Advertising for our first line of vegetable glycerin soaps, designed by Kate.
A little bit of natural luxury was brought to the natural consumer with Tom's line of soaps.
Some of our early advertising starring the Chappell family.
Chappell kids were the inspiration for this toothpaste, so it makes perfect sense for them to be in the ad.
A funny letter from one of our happy customers.
Kate's herb garden outside our original factory.
Our first factory had one line to produce everything.
Our fluoride toothpaste launch hits the news.
Tom and Kate were inspired to move to Maine and live more simply—and the products they created also subscribed to that idealistic idea.