OUR DEFINITIONS FOR NATURAL, SUSTAINABLE, AND RESPONSIBLE

Our Stewardship Model sets out the standards we strive to uphold with every decision we make, every single day. Whether we’re looking for a new ingredient supplier, making choices about what kind of packaging to use, or writing communications materials (to name just a few of the everyday things that happen around here!), we review the Stewardship Model and make sure that our decision honors it.

Our standards for natural

Sourced in nature
Simple and understandable ingredients
Free of artificial preservatives, colors, sweeteners, flavors, fragrances, and other additives
Free of animal ingredients
Made of high-quality ingredients
Subject to limited processing
Purposeful in the system of ingredients
Promote organically grown ingredients wherever possible and practical

Our standards for sustainable

Contribute to environmental and economic sustainability
Socially conscious
Environmentally friendly products and packaging
Establish safety and efficacy in our products and ingredients without testing on animals
Renewable and recyclable resources
Biodegradability
Promote sustainable harvesting practices
Respectful of basic human rights
Respectful of the rights of indigenous people
Accountable to present and future generations

Our standards for responsible

Safety
Effectiveness
Sufficient research conducted
Honesty about where and how ingredient, product, and packaging was sourced
Honesty about claims related to product/ingredient/formulation
Affordable for consumer
Affordable for company
Build value and equity for company
Respect for the standards of the Food and Drug Administration
Respect for the standards of the Federal Trade Commission
Respect for the standards of organizations (American Dental Association) with whom we have chosen to partner

A guide to recycling our products

Recycle symbol “We get a lot of questions about what materials can be recycled, so we created a list that sets out what we use to make our packages and how they can be recycled (all of them are recyclable!)” Patti Murphy, Consumer Dialogue Leader

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100% transparency

Picking strawberries Are you concerned about ingredients? We are too—that’s why we take so much care over what we use in our products. Since 1981, we’ve proudly listed every ingredient, its purpose, and its source, so you know what you’re buying.

What's NOT in our products

Bill Hetzel with our deodorant Sometimes what we don’t put in our products is as important as what we do! Learn a little more about what we avoid and why.

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