Values & Beliefs
"Every well-run business needs strategic goals - we just believe that those goals need to include things like sustainability as well as profitability. We're guided by two foundational documents: a philosophical statement, our Reason for Being, which inspires our strategy; and a practical tool, our Stewardship Model, which forms the basis for our everyday decision-making." Mark Dobrovolny, Director of Research and Product Development
Why we do what we do
It's a worthwhile challenge to run a responsible business, and our Reason for Being, Statement of Beliefs, Destiny and Mission help keep us focused on what really matters - serving your health needs and the needs of your community.
Our definitions for natural, sustainable, and responsible
Our Stewardship Model sets out the standards we strive to uphold with every decision we make, every single day.
No animal testingWe believe that both human beings and nature have inherent worth and deserve our respect, that's why we never test on animals. This is the story of how we petitioned the FDA to accept non-animal testing.
Watch how we petitioned the FDA to accept non-animal testing.
Strong deodorant. Strong package.Recyclable products can still be strong. Watch our chain logistics leader Bill Hetzel put our #5 deodorant container through a torture test.
A team effortIn 2004, the Tom’s factory caught on fire and we were out of commission for three months. Employee Shawn Ingham explains how he still got paid.