VALUES & BELIEFS
"Every well-run business needs strategic goals—we just believe that those goals need to include things like sustainability as well as profitability. We’re guided by two foundational documents: a philosophical statement, our Reason for Being, which inspires our strategy; and a practical tool, our Stewardship Model, which forms the basis for our everyday decision-making." Mark Dobrovolny, Director of Research and Product Development
Why we do what we do
It's a worthwhile challenge to run a responsible business, and our Reason for Being helps keep us focused on what really matters—serving your health needs and the needs of your community.
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Our definitions for natural, sustainable, and responsible
Our Stewardship Model sets out the standards we strive to uphold with every decision we make, every single day.
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