Our Company : Stewardship Model

cruelty free no artificial color, flavors or preservatives ingredient.purpose.source sustainable practices recyclable volunteering
cruelty free | no artificial color, flavors or preservatives | no artificial color, flavors or preservatives | sustainable practices | recyclable | volunteering
Our definitions for natural, sustainable and responsible

Our Definitions For Natural, Sustainable and Responsible

Our Stewardship Model sets out the standards we strive to uphold with every decision we make, every single day. Whether we're looking for a new ingredient supplier, making choices about what kind of packaging to use, or writing communications materials (to name just a few of the everyday things that happen around here!), we review the Stewardship Model and make sure that our decision honors it.

Our standards for natural

  • Sourced in nature
  • Simple and understandable ingredients
  • Free of artificial preservatives, colors, sweeteners, flavors, fragrances, and other additives
  • Free of animal ingredients
  • Made of high-quality ingredients
  • Subject to limited processing
  • Purposeful in the system of ingredients
  • Promote organically grown ingredients wherever possible and practical

Our standards for sustainable

  • Contribute to environmental and economic sustainability
  • Socially conscious
  • Environmentally friendly products and packaging
  • Establish safety and efficacy in our products and ingredients without testing on animals
  • Renewable and recyclable resources
  • Biodegradability
  • Promote sustainable harvesting practices
  • Respectful of basic human rights
  • Respectful of the rights of indigenous people
  • Accountable to present and future generations

Our standards for responsible

  • Safety
  • Effectiveness
  • Sufficient research conducted
  • Honesty about where and how ingredient, product, and packaging was sourced
  • Honesty about claims related to product/ingredient/formulation
  • Affordable for consumer
  • Affordable for company
  • Build value and equity for company
  • Respect for the standards of the Food and Drug Administration
  • Respect for the standards of the Federal Trade Commission
  • Respect for the standards of organizations (American Dental Association) with whom we have chosen to partner
Recycling our products
We strive to maximize recycled content and recyclability of our packaging! Even better, in an effort to be transparent, we have created a list that sets out what we use to make our packages and how they can be recycled.
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100% transparency
Since 1981, we've proudly listed our ingredients, their purpose, and their source, so you know more about the goodness in our products.
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What's NOT in our products
Sometimes what we don’t put in our products is as important as what we do! Learn a little more about what we avoid and why.
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