Tom’s of Maine® Dental Health for All® Sweepstakes Official Rules



1. How to enter:

Tom’s of Maine (“Sponsor”) invites you (“Entrant”) to enter the Dental Health for All (DHFA) Sweepstakes (“Sweepstakes”). To be eligible for the Sweepstakes, all entries must be submitted between 10:00:00 a.m. Eastern Time (“ET”) on Thursday, January 23rd, 2014 and 6:00:00 pm ET on Thursday, February 27th, 2014 (“Promotion Period”). The DHFA Sweepstakes invites eligible individuals to submit, in accordance with these Official Rules, an image of their child’s completed coloring book page from the Tom’s of Maine Dental Health for All Brushing Fun coloring book, available for download at no cost on, using the hashtag #NaturalSmiles. Approximately once per week throughout the promotion period, one (1) winner will be selected randomly from among all eligible submissions to receive a gift card from Utrecht Art Store valued at $100 and a suite of Tom’s of Maine products valued at $30. Five winners total will be selected during the promotion period.

Entrants may enter sweepstakes once per day. There are three ways to enter the Sweepstakes:

Facebook Upload Method of Entry: Take an original photo of your child’s completed coloring book page from any page of the Tom’s of Maine Dental Health for All Brushing Fun coloring book on your mobile device or camera and upload it to Facebook using the hashtag #NaturalSmiles. Follow all prompts and instructions to upload your photo into the Statigram photo giveaway via the tab attached to the Tom’s of Maine Facebook page, which you may access at If you do not have a Facebook account, you can sign up for one at

Instagram Method of Entry: During the Sweepstakes period, access the Instagram application on your mobile device and post an original photo of your child’s completed coloring book page from the Tom’s of Maine Dental Health for All Brushing Fun coloring book. Include the hashtag #NaturalSmiles as well as @Toms_of_Maine in the caption of your photo. If you do not have an Instagram account, you can sign up for one for Android devices by visiting the Google play store at or for Apple devices by visiting the iTunes store at

Twitter Method of Entry: During the Sweepstakes period, access the Twitter application on your mobile device or computer and tweet an original photo of your child’s completed coloring book page from the Tom’s of Maine Dental Health for All Brushing Fun coloring book. Include the hashtag #NaturalSmiles as well as @TomsofMaine in your tweet. If you do not have a Twitter account, you can sign up for one by visiting and registering under the “Sign up” link.

All Entries become the property of Sponsor and will not be returned or acknowledged. Only Entries which comply with the Official Rules will be considered. Entrants must have a valid email address, Facebook, Twitter or Instagram account. In the event of a dispute over the identity of an online Entrant, Entry will be deemed submitted by the authorized account holder of the Facebook or Instagram account. “Authorized account holder” is defined as the natural person who is assigned to a Facebook, Twitter or Instagram account by these companies.

Entry grants Sponsor and its agents the right, but not the obligation, to use your photo entry, your first name and last initial in any and all media worldwide in perpetuity without further consideration to you.

2. Eligibility:

Sweepstakes is open to legal residents of the 50 United States and D.C. who are eighteen (18) years of age or older at the time of entry. Sweepstakes is not open to employees of Sponsor, Colgate-Palmolive Company, Cohn & Wolfe, and their respective parents, subsidiaries, affiliates, advertising and promotion agencies, retailers, distributors (collectively, “Sweepstakes Entities”), and their immediate family members (i.e., parents, siblings, children and their spouses) and/or those living in the same household of each are not eligible to enter or win. Void where prohibited by law.

3. Prize Details/Odds:

Five (5) Prizes: Five (5) winners will be selected randomly from among all eligible submissions to receive a gift card from Utrecht Art Store valued at $100 and a suite of Tom’s of Maine products valued at $30. Total ARV of all prizes: $650.00.

Prizes are non-transferable and no substitution by winners or cash equivalent is allowed. Sponsor reserves the right to substitute a Prize of equal or greater value at its sole discretion. All taxes on the prize, if any, are solely the responsibility of the recipient. All federal, state, and local laws and regulations apply. Odds of winning depend on the number of eligible entries received.

4. Selection of Winners:

Prize winners will be determined in random drawings from all eligible Entries at 5pm EST: January 30, February 6, February 13, February 20 and February 27, 2014.

The drawings will be conducted via randomized software and selections are final and binding in all matters relating to this Sweepstakes. Tom’s of Maine will announce winners for each week of the giveaway on or about the day after their name is drawn as a potential winner. Tom’s of Maine will also notify winners via a Facebook message or e-mail. At the time of notification, winners will be given instructions as to how to reply to Tom’s of Maine to claim their prize. If a Prize notification is returned as undeliverable, the Prize will be awarded to an alternate winner in a separate random drawing. Entry and acceptance of Prize constitutes permission (except where prohibited by law) to use each winner’s first name and last initial for promotional purposes without further compensation. Prize will be awarded within thirty (30) days after each drawing. Limit: one Prize per household.

5. General:

Entrants on their behalf, and on behalf of their respective heirs, executors, administrators, legal representatives, successors and assigns agree to release, defend, indemnify and hold harmless Sweepstakes Entities, and those working on their behalf, and each of their respective officers, directors, representatives, employees, agents, successors and assigns, from any damage, injury, death, loss or other liability, either at law or equity, whether known or unknown, asserted or non-asserted, that may arise from or in any way relate to any Entrant’s participation in this Sweepstakes or the awarding, acceptance, use or misuse of any Prize. Any and all disputes, claims, and causes of action arising out of or in connection with this Sweepstakes, shall be resolved individually, without resort to any form of class action. This Sweepstakes shall be governed by, and construed in accordance with, the laws of the State of New York, regardless of principles of conflicts of laws that may require the application of the laws of another jurisdiction. Any action or litigation concerning this Agreement shall take place exclusively in the federal or state courts sitting in New York, New York, and each Entrant expressly consents to the jurisdiction of and venue in such courts and waives all defenses of lack of jurisdiction and inconvenient forum with respect to such courts. Each Entrant agrees to service of process by mail or other method acceptable under the laws of the State of New York.

ANY CLAIMS, JUDGMENTS AND/OR AWARDS SHALL BE LIMITED TO ACTUAL OUT-OF-POCKET COSTS ASSOCIATED WITH ENTERING THIS SWEEPSTAKES. ENTRANT HEREBY WAIVES ANY RIGHTS OR CLAIMS TO ATTORNEYS’ FEES, INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ENTRANT, WHETHER FORESEEABLE OR NOT AND WHETHER BASED ON NEGLIGENCE OR OTHERWISE. In the event Sponsor is prevented from continuing with the Sweepstakes as contemplated herein, due to events, including but not limited to, fire, flood, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal, state, or local government law, order, or regulation, or order of any court or other causes not within Sponsor’s control, Sponsor shall have the right to modify, suspend, extend or terminate the Sweepstakes. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the Sweepstakes or in the announcement of any winner or Prize. Entry materials/data that have been tampered with or altered, or mass Entries or Entries generated by a script, macro or use of automated devices are void. The Sponsor is not responsible for: (i) lost, late, misdirected, damaged, illegible or entries; (ii) error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of Entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive Entry information by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof; (iii) any injury or damage to Entrant’s or any other person’s computer or mobile phone related to or resulting from participating in the Sweepstakes, or (iv) the failure of any third party to comply with the instructions and proper administration of this Sweepstakes. By participating in the Sweepstakes, Entrant (x) agrees to be bound by these Official Rules, including all eligibility requirements, and (y) agrees to be bound by the decisions of Sponsor and the independent judging organization, which are final and binding in all matters relating to the Sweepstakes. Failure to comply with these Official Rules may result in disqualification from the Sweepstakes. Sponsor reserves the right to: permanently disqualify from any Sweepstakes it sponsors any person it believes has intentionally violated these Official Rules; and terminate the Sweepstakes or the online portion of the Sweepstakes if it becomes technically corrupted (including if a computer virus or system malfunction inalterably impairs its ability to conduct the Sweepstakes), or to select winners from among all eligible Entries received prior to termination. LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT ANENTRANT, TO DELIBERATELY INTERFERE WITH THE OPERATION OF THE SWEEPSTAKES, IS A VIOLATION OF CRIMINAL AND CIVIL LAWS ANDSPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Winner is responsible for applicable taxes, if any.

6. Administration:

All decisions of the Sponsor and Sweepstakes administrator regarding the selection of winners and all other aspects of the Sweepstakes shall be final and binding in all respects. Sponsor will not be responsible for typographical or printing or other errors, administration of the Sweepstakes, the announcement of the Prizes or other inadvertent errors in these Official Rules or other materials relating to the Sweepstakes.

7. Winners Names:

For a list of winners (available after March 31, 2014), send a self-addressed, stamped, business size (#10) envelope (postage not required for Vermont residents) by April 7, 2014 to: Tom’s of Maine Dental Health for All Sweepstakes, Winners List Request, Tom’s of Maine, 302 Lafayette Center, Kennebunk, ME 04043.

8. Privacy:

Information collected from entrants is subject to the Sponsor’s Privacy Policy
Sponsor: Tom’s of Maine, 302 Lafayette Center, Kennebunk, ME 04043