Since 1970, we have been creating natural oral care products to help your patients to improve and maintain their oral health—and we've learned that you don't have to sacrifice effectiveness when you use pure, natural ingredients. That's why our Natural Anticavity Fluoride toothpaste was the first natural toothpaste to carry the American Dental Association's Seal of Acceptance, registered in 1995. In 2005, our alcohol-free Natural Anticavity Fluoride Mouthwash became the first natural mouthwash to receive the Seal; in 2006, our Antiplaque Floss also received the Seal. 

Did you know? We make fluoride toothpastes and mouthwashes. We make naturally waxed floss. We don't test on animals. We are kosher and Halal. We have the ADA Seal of Acceptance on our Natural Anticavity Fluoride Toothpaste, our Natural Anticavity Fluoride Toothpaste for Children, our Natural Anticavity Fluoride Mouthwash and our Naturally Waxed Antiplaque Floss. Our mouthwashes are all alcohol-free. Our toothpaste tubes and boxes are recyclable. We have a line of SLS-free toothpaste, Clean & Gentle Care. We use delicious natural oils—not artificial sweeteners or ingredients—from fruits, spices, and minty, breath-freshening plants to flavor our toothpastes. Use our Toothpaste Flavor Guide to see what's available.