Tom's of Maine - Since 1970

Goodness Report

Our Commitment to Healthy, Human and Environmental Goodness

  1. Goodness Day

    Our annual Goodness Day
    makes a difference

    Our annual Goodness Day closes the office and the manufacturing facility to allow every employee to participate in a project to help the community. Our latest effort took us to nearby Rachel Carson National Wildlife Refuge.

    • Over 100 employees cleared 15 acres of invasive glossy buckthorn
    • The work helped create a safe habitat for the New England cottontail, an endangered species in Maine

    "Over 40 years we’ve learned that people who buy our products share similar values, like volunteering to help the community."
    —Susan Dewhirst
    Tom's of Maine Goodness Programs Manager

  2. Donating time year-round

    Our employees are allowed to donate 5% of time

    A treasured benefit is getting 5% of paid company time (about 12 days or 96 hours) to volunteer. Tom's employees recorded 634 hours in 2011. But that only accounts for the participation of 35% of our entire team. We want more employees to get involved and we think those already active will inspire our whole team. They include:

    • Jen LaFrance, Senior Scientist in Personal Care Product Development helps at St. James School
    • Bethany Inoshita, Health and Specialty Sales Representative helps at Newbury Park Soccer Club and Pacifica Girls Swimming
    • Bill Hetzel, Plant Manager helps at Chewonki Foundation
    • Bridget Burns, Citizen Advocacy Representative helps at Kennebunkport Conservation Trust
    • Tom O’Brien, CEO helps Habitat for Humanity and Lighthouse
      Youth Services
  3. Our team

    Taking care of our team

    Our unique sense of community extends far beyond our walls to people like you who share our passion for doing good. Here are some of the ways we care for each other at work.

    Of the 23 health and wellness benefits we offer to ourselves (and the planet), popular ones include:

    • Green car benefit — we help employees buy fuel-efficient vehicles
    • College tuition aid
    • Gym credit for our grassroots
      sales team
    • On-site wellness program including subsidized on-site massages

    Small things like letting us bring our dogs to work help us feel connected to each other and the things we care about.

  1. Clean waterways

    Keeping waterways clean

    Over five years, from 2007 to 2011, Tom's of Maine contributed $1 million to two key organizations in support of keeping our nation's waterways clean.

    • American Rivers is dedicated to workin to preserve, protect and restore more than 150,000 miles of rivers
    • River Network is a leading national watershed protection movement that includes nearly 2,000 grassroots groups

    "We share your belief that clean water should be a priority for everyone as a cornerstone of healthy, human and environmental goodness."
    —Rob Robinson
    Tom's of Maine Consumer Engagement Brand Manager

  2. Community goodness

    50 States for Good builds communities

    Our 50 States for Good program uncovers grassroots nonprofits that bring healthy, human or environmental goodness to their area. Each year, we ask our consumers to vote and choose where we should invest $150,000 to help communities across the country.

    50 States for Good 2011

    $50,000 Sponsorship:

    $20,000 Sponsorship:

  3. Dental Health for All

    Our donations support
    smiles in need

    Millions of families and children go without proper care because they simply can’t afford it. We created the Dental Health for All program to help solve this healthcare crisis and it’s changing lives. In 2011 we focused on states with the most severe poverty. As the program approaches its 10th anniversary, the results are reason to celebrate:

    • $1 million in funding awarded so far
    • Over 200,000 new patient visits
    • More than 1 million tubes of
      toothpaste donated

    "Since 2004, we’ve helped over 210,000 people gain access to oral health services from devoted community dental clinics."
    —Susanne Kuehl
    Tom's of Maine, Associate Brand Manager — Partnerships

  4. Donating profits

    10% of our profits go to charity

    Our belief in healthy, human and environmental goodness is at the core of everything we do. Our charitable giving is no exception. Giving 10% of our profits back to the community is a long-standing commitment. Here are examples of our investments that make a real difference in Maine and across the country.

    • American Community
      Gardening Association
    • Heating assistance for the Aroostoock County Community Action in Maine
    • Scorecard for evaluating green packaging option benefiting Clean Production Action
    • Freedom to Roam Wildlife
      Corridor Project
    • Mental health services for returning veterans and their families in partnership with Hope For The Warriors
    • The Nature Conservancy
    • Employee dedication benefiting St. Mary’s d’Youville Pavilion
    • The Trust for Public Land
    • Heating assistance in support of Washington County Community Action
      in Maine
    • Employee dedication benefitting Yawkey Family Inn
    • Heating assistance in support of York County Community Action in Maine
    • Dental clinic in Sanford, Maine in support of York County Community Action
  1. Progress snapshot

    Progress snapshot

    Our Team
    Our goal by 2020 is to donate 8,000 hours back per year — that's more than ten-fold what we volunteer right now. Starting in 2012, we're encouraging more team volunteer efforts, devising a plan to better recognize top volunteers and using our new goal to rally the Tom’s community.

    Charitable Giving
    By 2020, we hope to make 100% of our charitable giving through citizen philanthropy. This means we'll have the community — our consumers and employee teams —make key decisions on where we give back. By 2015, we'll have a road map in place to make
    this happen.

  2. Goals tracker

    Community goals tracker

    Our Goal: Continually mobilize and empower more employees
    to use the 5% Volunteer Benefit (12 full days per year).

    Our Goal: Transform 100% of our corporate philanthropy to be
    directed by consumers and employee teams.

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