Where should you go? Check your compass! We have one. It's called our Stewardship Model and it helps keep us on a natural, sustainable and responsible path. It's the foundation of every key decision we make and it always points us in the right direction. We even have our own watchdog team of employees to enforce it.
Our Stewardship Model is never more important than when ingredients are involved. Our ingredient choices represent so much:
What if you knew the story behind every ingredient you touched? Our quality promise to you includes making sure we know where an ingredient is sourced and how it is made. Our ingredients are derived from natural sources and many of them come from renewable plant materials. We also consider environmental impact.
- Mark Dobrovolny
Research & Development Director
We're all in this together! That's why we've always tried to respect your feelings about what you want and need in a personal care product. Preferences matter and creating choices are the only way to go. Whether it's a favorite ingredient or a personal requirement, we are grateful that you challenge us to deliver different options and key certifications .
- Pam Scheeler
Claims and Stewardship Manager
- Lindsay McPherson
Oral Care Brand Manager
Know what's exciting? When your search for more natural, sustainable and responsible ingredients pays off! These days that excitement includes a 100% petroleum-free version of propylene glycol, which acts as a base ingredient that helps our deodorants "gel." We've been trying to find a petroleum-free alternative for years. Thanks for your patience!
What's sodium lauryl sulfate (SLS)? Well, in toothpaste it gives you that foamy feeling when you brush. For various reasons, some people don't want it. But they told us that the SLS-free toothpastes they were finding in stores didn't foam well, didn't taste good and just didn't work overall. So we went to work pioneering Botanically Bright™ whitening toothpaste .
Offering a range of choices can be difficult. A few years ago we opted to stop making toothpaste with our exotic gingermint flavor. But it didn't take long for hundreds of your letters and calls to start flowing into the office here in Kennebunk, Maine.
So we decided to bring this classic flavor back. It wasn't easy, but we found a fresh ginger oil supplier that could consistently deliver the right taste profile.
If ever there was an example of Tom's of Maine listening to fans and making a difference, it's Propolis & Myrrh Gingermint Baking Soda toothpaste. Have you tried it?
Whether you've been on the yoga mat for an hour or just had a very long day, no one likes to, well, smell. Right behind that concern is sweating. It took some science and even more imagination but we figured out how to create an antiperspirant made entirely from ingredients derived from plants and minerals. Naturally Dry antiperspirant stick for women is a first for the industry!
We would like to do better than sending our used toothbrushes into a big hole in the ground. Our new Naturally Clean toothbrush shows it's possible to have a durable and effective toothbrush that can also be recycled.
Tom's of Maine was founded on the belief that you want natural products derived from natural sources without the use of animal ingredients or animal testing. Our commitment hasn't changed but the challenge is always changing. After more than 40 years, we continue to search for ways to evolve our ingredient selection to benefit you and the planet. Keep sharing your preferences with us! We are energized by the ingredient conversation. Feedback helps us grow the options we offer and inspires our own thinking about what's possible.
OUR GOAL: Maintain cruelty-free, animal-free product standard.See full Goals Tracker »
OUR GOAL: Maintain no artificial colors, flavors, fragrances or preservatives.See full Goals Tracker »