Where should you go? Check your compass! We have one. It's called our Stewardship Model and it helps keep us on a natural, sustainable and responsible path. It's the foundation of every key decision we make and it always points us in the right direction. We even have our own watchdog team of employees to enforce it.
Our Stewardship Model is never more important than when ingredients are involved. Our ingredient choices represent so much:
What if you knew the story behind every ingredient you touched? Our quality promise to you includes making sure we know where an ingredient is sourced and how it is made. Our ingredients are derived from natural sources and many of them come from renewable plant materials. We also consider environmental impact.
- Mark Dobrovolny
Research & Development Director
We're all in this together! That's why we've always tried to respect your feelings about what you want and need in a personal care product. Preferences matter and creating choices are the only way to go. Whether it's a favorite ingredient or a personal requirement, we are grateful that you challenge us to deliver different options and key certifications .
- Pam Scheeler
Claims and Stewardship Manager
- Lindsay McPherson
Oral Care Brand Manager
It's always been our goal to use renewable resources. We know it's important to you, too, because we take your feedback very seriously. Twenty years ago you told us an ingredient switch in our deodorant weakened its effectiveness. We went back to the original formula but continued to search for a replacement for non-renewable, natural gas-based propylene glycol.
Our refusal to give up paid off. You've motivated us to be the first national brand to leverage the innovation of using renewable, vegetable-based propylene glycol in deodorants. You won't detect the change in our long-lasting deodorant line, but the change will make a meaningful difference by tapping into a renewable ingredient.
What's sodium lauryl sulfate (SLS)? Well, in toothpaste it gives you that foamy feeling when you brush. For various reasons, some people don't want it. But they told us that the SLS-free toothpastes they were finding in stores didn't foam well, didn't taste good and just didn't work overall. So we went to work pioneering Botanically Bright™ whitening toothpaste .
As a new parent, the amount of choices you need to make about what goes in or on your baby's body can be overwhelming. The smallest of decisions can make a difference, especially in the early years when you want to give your child a healthy start. In 2014 we were proud to introduce our new Tom's of Maine Toddler Training Toothpaste, which gently and effectively cleans tiny teeth and gums with ingredients derived solely from plants and minerals. Safe if swallowed and fluoride-free, the formula contains no artificial flavors, sweeteners, preservatives, dyes, gluten, propylene glycol or sodium lauryl sulfate. We believe a natural toothpaste can be one step towards creating a healthy daily routine and keeping that grin healthy makes parents smile too.
Whether you've been on the yoga mat for an hour or just had a very long day, no one likes to, well, smell. Right behind that concern is sweating. It took some science and even more imagination but we figured out how to create an antiperspirant made entirely from ingredients derived from plants and minerals. Naturally Dry antiperspirant stick for women is a first for the industry!
We would like to do better than sending our used toothbrushes into a big hole in the ground. Our new Naturally Clean toothbrush shows it's possible to have a durable and effective toothbrush that can also be recycled.