Kosher and Halal
We share your respect
for Kosher and Halal
As of 2011, 91% of our products are manufactured under the supervision of the Kashruth Division of the Union of Orthodox Jewish Congregations and are certified as kosher and pareve.
88% of our products carry the Halal endorsement, certifying that they are made in accordance with the Islamic guidelines under the supervision of the Islamic Food and Nutrition Council of America (IFANCA).
We believe in gluten-free
We heard your feedback. As of 2011, 97% of our products are gluten-free. None of our flavor oils are grain-distilled. We do not use flour of any kind in our manufacturing process for conveyor belts or for any other purpose. And our containers are not dusted with flour before filling.
Our homework earns
1995 marked one of the proudest moments for the Tom's community when our safety and effectiveness studies helped our original toothpaste formula earn the American Dental Association (ADA) Seal of Acceptance for cavity prevention. More and more Tom's toothpastes are earning the same seal.
- Peppermint Baking Soda
- Spearmint Anticavity Toothpaste
- Clean Mint Simply White Toothpaste
- Sweet Mint Simply White Toothpaste
- Spearmint Antiplaque Flat Floss
- Children’s Silly Strawberry
- Children’s Outrageous Orange Mango Anticavity Toothpaste
- Children’s Wicked Cool!
- Children’s Juicy Mint Anticavity
- Peppermint Baking Soda
We are cruelty-free
We share your respect for animals and their welfare. That's why Tom's products are 100% cruelty-free — no animal testing and no animal ingredients. You'll even see the PETA bunny seal on our products. As pioneers in cruelty-free policies, we expect the same from our suppliers, partners and organizations we support.
Tom’s of Maine was founded on the principles that customers want natural products that do not contain artificial colors, flavors, fragrances or preservatives and are derived from natural sources without the use of animal ingredient or animal testing. We remain true to those principles today. However, times and technology have changed over the last 40 years and we are always searching for ways to improve our ingredient selection process from sustainability considerations of the natural sources they are derived from to the environmental impact of processing. It is not yet clear which of these efforts is most meaningful. We are committed to a complete review and will introduce a new ingredient tracking measurement in a future Goodness Report.