Dear Friends,

Like you, we care about the products we use, including how they're made and the values they reflect. That's why we're excited to share our first Goodness Report, a new way of telling the story behind our products and our company.

The Goodness Report is the next step in our long tradition of talking openly with you about Tom’s of Maine via packaging, charitable events in the community and online. What you’ll find inside the Goodness Report is our values in action based on the three pillars that define the way we do business:

Healthy goodness — making healthy and effective products using naturally derived ingredients with limited processing and no animal ingredients
Environmental goodness — striving to reduce our impact and leave the environment better than we found it
Human goodness — using time and resources to help those who dedicate themselves to improving the lives of individuals and communities

Specifically, the Goodness Report shows you progress and challenges in six key areas: ingredients, packaging, waste, energy, water and community. The report focuses mainly on our manufacturing facility in Sanford, ME and headquarters in Kennebunk, ME. While our commitment to goodness dates back over 43 years to the founding of Tom's of Maine in 1970, our first Goodness Report begins with 2011.

We've organized a special team to keep our goodness efforts moving forward. The Tom's of Maine Goodness Team helps drive strategy, ensure improvement, secure resources, empower employees, develop goals and initiatives, and reward behavior that makes
a difference.

We hope you discover something new about us in the Goodness Report. Please share the entire report by clicking on your choice of sharing options in the bottom right corner of the page. You can also share individual sections by choosing from the same options within each section.

Innovative thinking is critical to our progress and we're always open to suggestions. A good idea can come from anyone — employees, retail partners, suppliers or people who buy our products. We know you expect us to keep our standards high and that motivates us every day. Feel free to let us know what you think of any of the key areas of focus within the Goodness Report at 1-800-FOR-TOMS, on Twitter or on Facebook. Your comments are always welcome.

We're delighted to be on this mission together — working to take care of ourselves, our families, our communities and the planet
we love.

All the best from Maine,
The Tom's of Maine Goodness Report Team

The Tom's of Maine
Goodness Report Team