Thanks for being mindful about recycling! We want to help you make a bigger difference. Just think of the waste we could keep out of landfills by working together. Could we stop it all some day? We can get closer with the Tom's of Maine Natural Care Brigade®.
You inspire us. Your ongoing commitment to recycling motivated us to push harder, be smarter and do better in terms of our packaging recyclability and recycled content.
Packaging is part of our business so we think it's our responsibility to figure out ways to lighten the load on the planet. We formed a new packaging technical stewardship team to hold ourselves more accountable in making sure we're doing our best for you and the planet.
Is the future of smart packaging in potatoes? It could be. No kidding! The potato is Maine's biggest agricultural commodity that could unlock big possibilities. Research is in its initial stages, but wow — just imagine!
We'll need other industry sectors to jump on board to make it a reality. It may not be on shelves tomorrow, but maybe someday your favorite Tom's of Maine product will be wrapped in breakthrough potato packaging.
Converting all our products to sustainable packaging won't happen overnight. But with new technologies emerging, we're looking forward to what lies ahead. In 2015, 50% of Tom's packaging will be made up of virgin content. Our promise to you is to reduce that percentage each year with a goal of reaching 40% virgin content by 2020.
OUR GOAL: Reduction of virgin materials as a percentage of packaging weight. Progress in 2013 has already achieved original 2015 goal of 50%. A more ambitious goal for 2015 is now in the works.See full Goals Tracker »