Introducing Rapid Relief Toothpaste

Discover groundbreaking sensitivity relief.


Natural Lip Care

Refresh rough
and dry lips


Baby Care

Feel good about
every ingredient
you touch.

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Get free ground shipping

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No animal testing or
animal ingredients

What's inside?

Explore the role of natural ingredients in our products.
Learn more about all ingredients »

Our standard

From ingredients to packaging, our Stewardship Model guides every decision we make.
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Meet our 2015 50 States For Good Program recipients.

Thank you for the many inspiring entries this year! See which organizations received a shared sum of more than $1,000,000 and who nominated them.

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Giving back

10% of our profits are donated to human and environmental goodness.
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Brush 'em up with the "Silly Bushing Song"

Bring a new beat to the bathroom sink with our #SillyBrushing music video!
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your school
for the greater good.

Voting is closed! Check out the awesome sustainability projects that made it to the final round. And don’t forget to check back November 15th when we reveal the winners!


Respect for nature

Lightening our environmental footprint is an important goal.
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Recycling matters

Maximizing recycled content is a priority in our product packaging.
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Our Company

Explore the
Goodness Report.

We believe in healthy, human and environmental goodness.

See our values in action »

Trusted since 1970

Good people making effective, natural and sustainable solutions for over 40 years.
See our journey together »