Natural Oral Care

Try brushing without artificial dyes, sweeteners or preservatives

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Natural Lip Care

Refresh rough
and dry lips


Baby Care

Feel good about
every ingredient
you touch.

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Get free ground shipping

On orders of $30 or more at

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No animal testing or
animal ingredients

What's inside?

Explore the role of natural ingredients in our products.
Learn more about all ingredients »

Our standard

From ingredients to packaging, our Stewardship Model guides every decision we make.
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More than $500,000 to seed grassroots nonprofits.

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Helping Kids

Download our coloring book and we'll donate toothpaste.
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Giving back

10% of our profits are donated to human and environmental goodness.
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Join the Tom's of Maine

Natural Care Brigade®

Help us realize our vision for zero packaging waste. Earn rewards for your school or charity, too.

Find out how »

Respect for nature

Lightening our environmental footprint is an important goal.
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Recycling matters

Maximizing recycled content is a priority in our product packaging.
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Our Company

Explore the
Goodness Report.

We believe in healthy, human and environmental goodness.

See our values in action »

Trusted since 1970

Good people making effective, natural and sustainable solutions for over 40 years.
See our journey together »