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The foaming agent in toothpaste often serves multiple functions. It helps to emulsify and evenly
maintain the flavor oils throughout the product in the tube. When brushing, the foaming action produced
assists in the distribution of the product and then assists in the removal of debris from the mouth to ensure
There are lots of foaming agents available and the science of formulating products in accordance with
our Stewardship Model Standards of Natural, Sustainable, and Responsible to meet specific consumer needs
requires the use of a few different foaming agents throughout our product line.
The selection of the
ideal foaming agent is dependent upon the other product ingredients and the needs of the consumer that the
product is intended for. We believe that cocobetaine is the best choice as the foaming ingredient in Tom’s of
Maine Maximum Strength Sensitive Anticavity Toothpaste because of its compatibility with the sensitivity and
anticavity active ingredients; potassium nitrate and sodium fluoride. It also shows low irritation potential
to skin and mucous membranes and is biodegradable* (according to OECD confirmatory tests) which makes it a
Cocamidopropyl betaine is widely used in an array of consumer products but as with any ingredient
there is risk of allergic reaction. Tom’s of Maine recognizes that no two people are alike, and even with pure
and natural ingredients, some individuals may develop an allergic reaction that is unique to them. As with any
product, be sure to discontinue use if you experience discomfort or other indications that the product may not
be appropriate for your individual body chemistry.
Cocamidopropyl betaine (cocobetaine) is a mild foaming ingredient that is derived from coconut oil.
We've set high standards in defining "natural", "sustainable", and "responsible". Stewardship Model
A second opinion is always a good idea.
Visit the American Botanical Council for the latest research on our herbal ingredients. Read the expert research