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Tom's of Maine uses Stevia raubaudiana extract as a sweetener. We have learned from our consumers
that they prefer a certain level of sweetness in toothpaste that sometimes cannot be met with other natural
sweeteners. Taste is very important to our consumers and we have listened.
Most toothpastes use saccharin as a sweetener, but Tom's has never used, or will ever use, artificial
sweeteners. Tom's does use xylitol, another natural sugar-free sweetener, but xylitol does not have the same
impact that stevia has regarding sweetness.
The extract Tom's of Maine uses is classified and approved by the FDA as a sweetener. Tom's of Maine
recognizes that no two people are alike, and even with pure and natural ingredients, some individuals may
develop an allergic reaction that is unique to them. As with any product, be sure to discontinue use if you
experience discomfort or other indications that the product may not be appropriate for your individual body
Stevia rebaudiana is a shrub-like plant in the sunflower family that is native to
North and South America and known for its sweet leaves. Stevia raubaudiana extract is often referred to as
"stevia." The extract is about 1000 times sweeter than sugar so it can be used at a very low concentration.
Stevia is a "sugar free" sweetener so it will not be metabolized like sugar. Since it is sugar-free, it will
not be used by plaque bacteria to produce the sugar acids that cause tooth decay.
We've set high standards in defining "natural", "sustainable", and "responsible". Stewardship Model
A second opinion is always a good idea.
Visit the American Botanical Council for the latest research on our herbal ingredients. Read the expert research