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Titanium dioxide is used to improve the aesthetic of toothpaste. In very small concentrations it
renders a toothpaste white, which for many consumers makes it more pleasing to use.
The alternative to using natural Titanium Dioxide is to use a synthetic dye. This does not fit the
Tom’s of Maine stewardship model and so we have no intentions of ever using a synthetic dye.
Titanium dioxide has no known toxicity or carcinogenicity. It has a long history of safe use in
toothpaste products. Tom's of Maine recognizes that no two people are alike, and even with pure and natural
ingredients, some individuals may develop an allergic reaction that is unique to them. As with any product, be
sure to discontinue use if you experience discomfort or other indications that the product may not be
appropriate for your individual body chemistry.
Titanium dioxide (TiO2) is widely used as a white pigment in many products including toothpaste,
cosmetics, sunscreens, paints, pharmaceuticals, and foods. Titanium is the ninth most abundant element in the
earth’s crust. It is produced from ilmenite ore rendering a very pure end product which is inert and
We've set high standards in defining "natural", "sustainable", and "responsible". Stewardship Model
A second opinion is always a good idea.
Visit the American Botanical Council for the latest research on our herbal ingredients. Read the expert research