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Tom's of Maine in the News

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Lupita Nyong’o Spills Her Beauty Secrets! Shop Her 6 Must-Have Products

December 2014

If a toothpaste is too sweet, I distrust it, but if it’s too baking soda–y, I won’t use it. It has to be somewhere in the middle. Tom’s has figured it out  Read More

The Best Whitening Toothpastes for Penny Pinchers

October 2014

Tom's of Maine Simply White: Naturally sourced silicas help gently remove surface stains so teeth appear whiter.  Read More

High Proof Grooming

September 2014

The irony of hops. Yes, it gives beer its bitter taste and helps keep it preserved, but hops also stops bacteria from giving your armpits that “I’ve been drinking” smell. With this deodorant, you won’t have to worry when raising a glass.  Read More

The Best Deodorants

September 2014

Even testers skeptical of natural formulas had to concede that this one, with antimicrobial olive-leaf extract, keeps odor and wetness at bay.  Read More

Our Editors Tested Every Single Kind of Deodorant Possible (So You Don't Have To)

June 2014

I packed Tom's of Maine's Long-Lasting Deodorant in the Beautiful Earth scent, which promises 24-hour sweat protection, in my gym bag and was ready to go. The formula is packed with with Vitamin E and aloe vera—when I swiped it on, I was surprised at how silky it felt.  Read More

7 Best Toothpastes

May 2014

Why it's great: If you're looking for an all-natural toothpaste, readers agree this is the best pick. "Minty-fresh, but without all the icky chemicals," says one reviewer.  Read More

Best of Natural Beauty Awards

April 2014

We were amazed at how quickly this fluoride-free toothpaste started to whiten and brighten our teeth. The secret is a blend of bee propolis, xylitol, and silica.  Read More

18 Amazing Eco-Friendly Beauty Products

April 2014

Made from 100% natural ingredients, like olive and jojoba oil, this soap laeves your skin feelings soft and smooth! The relaxing scent will calm you down after a long day at school, too.  Read More

4 Fabulous Fragrance-Free Household Products

February 2014

Tom's of Maine deodorant contains botanical ingredients like hops—yep, the stuff in beer!—to kill odor-causing bacteria without any added fragrances.  Read More

The 10 Best Beauty Products To Buy At Trader Joe's

January 2014

If my armpits could talk (and I mean in a good way), they'd probably thank me for adding this aluminum-free deodorant to my beauty routine.  Read More

Making a Difference: The World of Giving

November 2013

I am pleased to share that Tom's of Maine has done more than pay simple "lip service" to giving back. For the fourth year, Tom's of Maine has directly engaged with the nonprofit sector in its annual "50 States For Good" contest. Each year, the company tries to do good by giving back. This year while changing the format they kept their commitment strong having 15 organizations shared in the prize of $150,000.  Read More

5 Natural Deodorants We Love

September 2013

As it turns out, the ingredient behind aromatic beers can actually prevent the kind of odor that presents under your arms. Hops, the flowers used to give beer flavor, stop the growth of odor-causing bacteria. Find it in Toms of Maine Long-Lasting Deodorant.  Read More

Top 10 Best Deodorants for Women

July 2013

Tom's of Maine Aluminum-Free, Fragrance-Free Deodorant Stick With a natural formula that prevents odor without having one of its own, this tried-and-true natural deodorant is one of the most effective out there.  Read More

Tom’s of Maine Takes a Step Towards Quantifying Goodness

March 2013

Natural products maker Tom’s of Maine just unveiled a new reporting initiative that they are calling their Goodness Report. Tom’s, which states that “sustainable practices are a priority in every aspect of our business,” suggests that goodness, for a company like theirs, rests on three pillars, namely: healthy goodness, human goodness and environmental goodness.  Read More

Best natural toothpaste

February 2013

All-natural, herbal toothpastes can be just as effective as anti-microbial based pastes, Dr. Robles said. “If the toothpaste has the ADA seal, it’s going to be effective,” Dr. Cooper adds. The all-natural toothpaste maker Tom’s of Maine offers ADA-approved whitening and anti-cavity options.  Read More

40 Best Natural Products

January 2013

Tom’s of Maine Botanically Bright Whitening Toothpaste Brush up your oral care routine with this SLS-free product's short and sweet ingredient list that includes bacteria-fighting bee propolis and peppermint oil, plus stevia for extra sweetness. Even without SLS, this product accomplishes an excellent mouthfeel and high performance.  Read More

Green Giants

September 2012

Tom’s of Maine founders Tom an Kate Chappell are listed as visionaries in the green space in Whole Living’s article about corporate environmentalism.  Read More

Sweat Equity

July 2012

Tom’s of Maine Naturally Dry antiperspirant is featured on YouBeauty as a perfect option for people looking for an antiperspirant free of artificial fragrances, preservatives, silicones and propylene-glycol.  Read More

Kristi Yamaguchi Hosts Story Reading With Q&A Tonight

May 2012

Tom's of Maine Silly Strawberry toothpaste is featured in a Q&A with Kristi Yamaguchi on about her new book and live chat on the Tom's of Maine Facebook page.  Read More

Best All-Natural: Tom's of Maine Naturally Dry Antiperspirant Deodorant

May 2012

Tom's of Maine Naturally Dry antiperspirant is featured as the Best All-Natural option in a Real Simple Road Test article.  Read More

Keep BO and sweat at bay. Tom's of Maine Naturally Dry antiperspirant deodorant

April 2012

SHAPE magazine recommends ways to support the planet with eco-friendly workout finds including a natural way to keep sweat at bay -- our Naturally Dry antiperspirant.  Read More

7 Kid-friendly dental care products

February 2012

Tom's of Maine Silly Strawberry toothpaste is featured as the only toothpaste in a article on seven kid friendly dental care products.  Read More

10 Best Deodorants for LBDs

December 2011

Tom's of Maine Natural Confidence Crystal Deodorant was chosen as one of Real Beauty's favorite deodorants for avoiding white streaks on your little black dress.  Read More

Tom’s of Maine Silly Strawberry Toothpaste Review and Giveaway

December 2011

Mommie Daze blogger swapped out her children’s regular toothpaste for Tom’s of Maine Silly Strawberry toothpaste and was pleased with the results!  Read More

Tom’s of Maine Wicked Fresh! Mouthwash was chosen by New Beauty magazine as a ‘Veneer-Safe’ product for your new smile!

October 2011

Tom’s of Maine rinses are alcohol-free and use essential oils of peppermint and thyme to clean without irritation.  Read More

Tom's of Maine's '50 States for Good' program gives small non-profits an edge.

October 2011

Tom's of Maine donates 10% of the pre-tax profits to charitable organizations supporting the environment, human needs, the arts, and education; and encouraging employees to use 5% of their paid time volunteering for nonprofits of their choice.  Read More

Tom's of Maine beauty bar is 'Made in America.'

October 2011

Loaded with natural olive oil, glycerin and vitamin E, Tom’s of Maine’s ultra-rich cleansing and moisturizing slab is made in New England, the company’s home of 41 years.  Read More

Tom’s of Maine Fluoride-Free Sensitive Toothpaste was selected as the winner of the Better Nutrition 2011 Best of Natural Beauty Awards for sensitive teeth.

October 2011

You buy only the best wild Alaskan salmon. You seek out organic spinach and blueberries. You carefully avoid trans fats in your crackers and high-fructose corn syrup in your jam. And you go to great lengths to avoid chemicals of any kind in your food. But if you’re buying cheap cosmetics, you may still be putting those chemicals in your body.  Read More

Tom's of Maine Simply White toothpaste is one of Real Simple's pick for 7 eco-friendly beauty products.

July 2011

Get gorgeous and go green with these good-for-the-earth beauty picks.  Read More

Tom's of Maine Antiplaque Dental Floss is recommended as a fresh product for fresh breath

May 2011

Get your grin on for a winning smile with style.  Read More

Tom's of Maine Antiplaque Floss is recommended as a tool to save your smile.

March 2011

Four nifty gadgets for great oral hygiene.  Read More

Tom's of Maine Long Lasting Deodorant in Wild Lavender is featured for inhibiting the growth of odor-producing bacteria.

March 2011

Rose, lavender, coconut and mint – these sweet and soothing scents inspire calm and focus.  Read More

Our Clean and Gentle Care toothpaste makes’s list of “good” toothpaste with its organic aloe vera leaf juice, fluoride and is sodium lauryl sulfate free.

December 2010

There was some interest expressed after I wrote “What’s in my toothpaste” regarding a list of “good” toothpastes. Of course, the word good is subjective and I guarantee that one person’s perfect toothpaste is at the bottom of someone else’s list. Still, there are definitely some pastes that are better than others.  Read More

Embrace your inner yogi with Tara Stiles, Women’s Health yoga expert and author of “Slim Calm Sexy YOGA”, who shares her wicked fresh life and yoga tips during Wicked Fresh! Wednesdays video chat series.

November 2010

Maybe you’re in search of the ultimate de-stressing yoga move. Maybe your chaturanga looks funky. Or maybe you just love Tara Stiles. We sure do.  Read More

Tom's of Maine Natural Beauty Bars in stores now

October 2010

Tom's of Maine, known for personal and beauty products that contain largely wholesome, natural ingredients, has six new beauty bars it's marketing as good moisturizing soaps for cold weather.  Read More

Using Tom's of Maine Wicked Fresh! Toothpaste is a way to brush with greatness.

October 2010

Whole Living put a new batch of toothpastes to the test and found four formulas that made them smile.  Read More

Peter Facinelli talks about his wicked fresh life during our Wicked Fresh! Wednesdays video chat series.

September 2010

Peter Facinelli is committed to his on-screen family. As Carlislie, patriarch of the Cullen vampire clan in the Twilight series, Facinelli is firm when it comes to the Team Edward vs. Team Jacob debate.  Read More

Check out “Vanessa’s Trees and Shrubs” blog and learn more about our “50 States for Good” program.

August 2010

Tom's of Maine is giving away project scholarships totaling $100,000 to 5 lucky non-profit recipients.  Read More

Tom’s of Maine clinches the #1 spot for Toothpaste, Mouthwash, and Deodorant in the all-natural personal care 2010 Kiwi Awards.

August 2010

All-Natural Personal Care: We wanted to know what natural brands you trust to keep your families squeaky clean.  Read More

Tom's of Maine Toothpaste

April 2010

Our new Wicked Fresh! toothpaste was given Natural Health's "Conscious Choice" seal.  Read More

Our Antiplaque Flat Floss is named number one in The Luxury Spot blog’s “Top 5 Ways to Rock Fresh Breath.”

April 2010

A sparkly clean, white, fresh, minty mouth area is the best accessory one can have. The most important part being, of course, fresh breath.  Read More

Don't Sweat It

March 2010

Features our Sensitive Care Deodorant in Bay-Lime as one of the magazine's favorites.  Read More

Your votes help D.C. clinic seek money for dental X-ray machine

February 2010

D.C. area clinic is awarded $20,000 from our Dental Health for All program.  Read More

Our Dental Health for All initiative seeks the public’s vote in DC to help a dental clinic receive much needed funding for X-ray machines.

February 2010

I counted two posters of Saint Apollonia on the second floor of 1618 Monroe St. NW. You can tell they're of Saint Apollonia because in both images a young woman is pictured with a pair of tongs that hold a single perfect tooth. The Christian martyr's teeth were all pulled out before she was burned to death in the third century for refusing to renounce her faith.  Read More

Tom's of Maine Sample Sizes

December 2009

Jet Set Girl describes our travel size products as the perfect fit for any carry-on.  Read More

The Jet Set Girls love our travel size products – all are 3 oz. or less and TSA friendly!

December 2009

If you've gotten used to the mild and natural flavor of Tom's toothpaste, it's hard to go back to the harsh mint of the run-0f-the-mill brands. We're glad to add Tom's to our carry on (you know how much we hate to check a bag); and these 3 oz. or less sizes are TSA friendly. You can also bring mouthwash, deodorant and bar soap.  Read More

Guest Bathroom Essentials

November 2009

Our smaller, trial size products find a home in the guest bathroom of this Luxury Spot blogger.  Read More

Tom's of Maine Natural Toothpaste and Silly Brushing Rituals

November 2009

Graham's mom shines a spotlight on the fun ways she gets her son to brush with our Silly Strawberry toothpaste.  Read More

Tom's of Maine voting decides which non-profits get $20,000

November 2009

After weeks of public voting for 50 "inspiring and creative" non-profits, Tom's of Maine has named the five top vote-getters in its 50 States for Good initiative.  Read More

Silly Strawberry Toothpaste Giveaway

November 2009

Green & Clean Mom recommends our Silly Strawberry toothpaste for kids and gave away free samples to readers.  Read More

A certain smile

November 2009

Natural Health agrees that our toothpaste is an all natural way to reinforce enamel and kill oral bacteria.  Read More

Tom's of Maine has a Natural Deodorant that Works

October 2009

Our 24-Hour Long Lasting Deodorant is chosen as a natural deodorant that actually works.  Read More

My Search for a New Deodorant

October 2009

Esquire names our Long-Lasting Apricot Deodorant a “notable option” and loves the smell.  Read More

Charitable Idea of the Week

June 2009’s Non-Profit section highlights our 50 States for Good Program and encourages community organizations to apply.  Read More

More companies seek public's help in deciding where to donate

June 2009

Our 50 States for Good initiative and decision to let the public vote on which organizations should receive funding from Tom’s is featured in the “Silver Lining” column.  Read More

Pacific's dental school gets funding for mobile van

March 2009

Pacific University's School of Dental Health Science is awarded $20,000 in our Dental Health For All program.  Read More

Save a river, win a Prius!

October 2008

Highlights our River Stories Video Contest.  Read More

Fresh breath... and clean rivers!

October 2008

A fan of our toothpaste praises our involvement with river issues and our partnerships with American Rivers and River Network.  Read More

Tom's of Maine River Stories video contest!

October 2008

Highlights our River Stories Video Contest.  Read More

Win a Toyota Prius: Video Contest

October 2008

Outside magazine's blog calls out our River Stories contest and encourages readers to enter.  Read More

How to Recycle Anything

September 2008

Mentions our deodorant sticks as fully recyclable.  Read More

Get Fresh

September 2008

Recommends our Natural Clean & Gentle Care SLS-Free Anticavity Toothpaste.  Read More

Getting Personal

September 2008

Our Spearmint Anticavity Mouthwash is their pick for good oral health.  Read More

Toothpaste Report Card: Best Natural Kids Toothpaste

September 2008

Real Simple testers chose Tom’s of Maine Silly Strawberry Fluoride Anticavity Toothpaste as the Best Natural Toothpaste! The Testers say: "Kids of all ages (especially those five and under) went wild for this fruity flavor: 'It tastes like it’s a candy and a fruit,' said one five year old boy. Another flavor Outrageous Orange Mango, was equally popular. 'It tastes like the sliced mango I get as a snack,' said a six year old girl. Keep in mind: 'If you want a natural paste for kids, this is the only one approved by the ADA (American Dental Association),' says Hal. 'Many natural toothpastes don’t contain fluoride.'"  Read More

Product review

September 2008

A review of our aluminum-free Sensitive Care Deodorants.  Read More

News 4 At 5:00: Going Green

September 2008

During an overall discussion of environmental issues, Tom's is mentioned as a top green brand.  Read More

Toothpaste Turmoil

August 2008

Recommends our Natural Sensitive Care SLS-Free Toothpaste for those struggling with sensitivity issues.  Read More

City Style Tip Sheet

August 2008

Bostonians with ‘hot’ jobs reveal their favorite deodorant options – Joanne Chang, owner of Flour Bakery & Cafe, loves Tom’s of Maine Lemongrass Deodorant.  Read More

Diet Helps 7-Year-Old Girl With Epilepsy

August 2008

Because Tom's toothpaste is without carbohydrates, a young girl with epilepsy is able to use it in her controlled diet.  Read More

Man at his Best – The Inventory - My Medicine Cabinet

July 2008

Dr. Oz, Oprah's doctor and a frequent guest on her program, endorses our Honeysuckle Rose Deodorant as a product he uses; the deodorant is pictured in the story.  Read More

Get The Dirt On Hand Soap

July 2008

Reviews our Liquid Hand Soap as an evironmentally sustainable, effective choice without triclosan or animal fats  Read More

Tom's of Maine mounts river clean-up promotion

June 2008

Talks about the Tom's of Maine River Stories Contest, which encourages people to submit videos of their experiences helping rivers. The winner will receive a 2008 Toyota Prius Hybrid.  Read More

Beating Bad Breath

May 2008

TODAY's Hoda Kotb and Kathie Lee Gifford talk to Dr. Gary Herskovits about the best ways get rid of bad breath; our Natural Cleansing Mouthwash is featured as a recommendation.  Read More

Dental Issues; Challenging Children; Saving Memories

April 2008

Our own Dr. Kerry Maguire is interviewed about dental issues during pregnancy on this regular radio show.  Read More

It's only natural

April 2008

Our Dr. Kerry Maguire is interviewed about the growth of natural oral care and its perception in the profession as more and more patients request natural alternatives.  Read More

"Find the right toothpaste"

April 2008

Features our American Dental Association-accepted fluoride toothpastes as the natural choice.  Read More

ABC's of Botanicals

April 2008

Our own Susanne Kuehl interviews several experts about botanicals, or drugs made from part of a plant, such as roots, leaves, bark, or berries.  Read More

Scent Free

April 2008

Features our Unscented Hand Soap liquid as a good way to pamper your skin without fragrance.  Read More

Office invasion

April 2008

The Boston Globe spent some time with Tom Chappell visiting the Tom's of Maine offices and factory as part of their online video “Office Invasion” series.  Read More

Best of Beauty Awards

April 2008

Tom's of Maine's Natural Conditioning Shave Cream wins a Best Product award in the category of "Men's faces."  Read More

The mouthwash debate

April 2008

Discusses the benefits of alcohol-free mouthwash in preventing bad breath and mentions Tom's as an alcohol-free natural option.  Read More

Tom's of Maine introduces new formula toothpastes

April 2008

Talks about the launch of our Natural Clean & Gentle Care toothpaste line.  Read More

Water Works

April 2008

Features our Woodspice Original Deodorant as a morning essential that helps you get ready as quickly as possible.  Read More

Drugstore Cowgirl: Green Products In All Places

March 2008

Marisa Belger, a Today show correspondent, mentions our toothpaste as one of her picks for natural products that are easily available at drugstores.  Read More

Tom's of Maine makes all-natural cost-effective

February 2008

Article about the challenges that arise from applying our Stewardship Model (natural ingredients, no animal testing, Kosher and Halal, etc.) to our supply chain.  Read More

Hops: The Swiss Army knife of the plant kingdom?

February 2008

Talks about the multifunctional ingredient hops, focusing on our use of it in deodorants and our supply strategy for purchasing it.  Read More