COLORING BOOK FROM TOM'S OF MAINE REINFORCES ORAL HEALTH AND HELPS FAMILIES DO GOOD FOR OTHERS

KENNEBUNK, Maine – January 22, 2014 – With crayons and a click, Tom’s of Maine is inviting kids and parents to get creative for a good cause. A new coloring book called “Brushing Fun,” available today, introduces kids to natural oral care. Each free coloring book download will donate 10 tubes of Wicked Cool! natural kids toothpaste to Oral Health America (OHA), up to 200,000 tubes. The products will accompany a $50,000 donation from Tom’s of Maine in support of OHA’s Smiles Across America program.

Just in time for National Children’s Dental Health Month, the coloring book for kids, which can be personalized with a child’s name, offers tips and facts about oral care that accompany a story about a child’s journey to a magical forest. Tom’s of Maine and OHA encourage parents to take advantage of the book’s conversation starters to discuss the importance of maintaining a natural, healthy smile.

“It’s never too early to talk with your kids about their oral health or too late to try to help shape healthy habits,” said Susan Dewhirst, goodness programs manager at Tom’s of Maine, which makes the No.1 natural kids toothpaste. “We also wanted to give kids a fun way to explore ingredients from nature and the importance of taking care of the outdoors.”

Parents can show off their family’s creativity and inspire others to get involved by sharing a photo of their child’s completed page from the coloring book using #NaturalSmiles. A weekly drawing of all eligible entries will determine five winners to receive a Tom’s of Maine natural oral care prize pack and a $100 Utrecht Art Store gift card to foster their child’s creativity. Complete rules are available here.

In addition to contributing financial support to OHA through this year’s Dental Health for All initiative, Wicked Cool! natural kids toothpaste – specifically formulated for tweens 8-12 years old – will be donated to OHA’s network of dental clinics and school-based programs around the country.

“Oral Health America is thrilled to partner with Tom’s of Maine to provide children in need with access to preventive dental care and products,” said Beth Truett, President & CEO, Oral Health America. “And with the “Brushing Fun” coloring book, together we hope to reinforce the importance of healthy habits and healthy smiles that last a lifetime.”

Now in its 12th year, the Tom's of Maine Dental Health for All program aims to create greater access to oral care with a focus on prevention. The program has donated over $1 million and helped make more than 200,000 additional patient visits possible. For more information, visit https://www.tomsofmaine.com/our-promise/giving-for-goodness.

About Tom's of Maine

Tom’s of Maine is a leading natural products company focused on oral and personal care carrying high quality toothpaste, mouthwash, dental floss, deodorant and bar soap products. The company has a long-standing commitment to supporting people, communities and the living planet. For over 42 years, TOMs has sponsored hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support human and environmental goodness and by encouraging employees to use 5% (12 days) of employee time to volunteer. TOMs employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Most Tom's of Maine products are vegan, kosher, halal-certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities. Tom's of Maine enjoys partnering with its consumers, suppliers and community organizations to support lasting, positive change that is good for people and the planet. Visit us online at http://www.tomsofmaine.com/ or at http://www.facebook.com/TomsofMaine.

About Oral Health America

OHA’s mission is to change lives by connecting communities with resources to increase access to oral health care, education and advocacy for all Americans, especially those most vulnerable. For more information about Oral Health America, please visit https://oralhealthamerica.org//

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Contacts:
Susan Dewhirst
(207) 467-2406
sdewhirst@tomsofmaine.com

Dain Percifield
(415) 365-8548
Dain.Percifield@cohnwolfe.com

If you need any additional information about Tom's of Maine, please contact Susan Dewhirst, Media and Public Relations Leader. The best way to reach Susan is by email at sdewhirst@tomsofmaine.com. She can also be reached by phone at 207-467-2406.

For all other questions comments, please contact our Consumer Dialogue Department by email or at 800-367-8667.