TOM'S OF MAINE INVITES PARENTS TO LOOK AT WHAT'S INSIDE THEIR KIDS' BEDTIME ROUTINES

2/3/2015 – Kennebunk, Maine

Free Coloring Book Offers Fun Way to Discuss Healthy Brushing Habits, Help Take Care of the Environment and Support Oral Health America


KENNEBUNK, Maine, February 3, 2015 – To kick off National Children’s Dental Health Month, natural oral care leader Tom’s of Maine is encouraging children to color their way to better oral health and help others at the same time. A free downloadable coloring book called “Brushing Fun” contains tips encouraging healthy brushing habits and taking care of the planet. With each download, Tom’s of Maine will donate 10 tubes of its Wicked Cool! natural kids toothpaste to Oral Health America (OHA), up to 200,000 tubes, in addition to a $50,000 donation to its dental health programs.


“The bedtime routine is a great opportunity for parents to model habits that can lead to a lifetime of healthy choices,” said Susan Dewhirst, goodness programs manager at Tom’s of Maine, maker of the No. 1 natural kids toothpaste. “Together with Oral Health America, we’re working to educate kids on how to take care of their teeth and share a natural toothpaste option that has no artificial ingredients, sweeteners or dyes with those in need.”


As part of its 14th annual Dental Health for All program, Tom’s of Maine will earmark its $50,000 donation to support OHA’s Smiles Across America program, which involves a network of dental clinics and school-based programs around the country. To date, Dental Health for All has provided more than $1 million in funding for oral care services and prevention to a variety of organizations, helping to support more than 200,000 additional patient visits at no or nominal cost to families in need.


“It is extremely important for children to learn from a young age about the importance of taking care of their teeth and the Tom’s of Maine coloring book makes learning about oral health fun,” said Beth Truett, president and CEO of Oral Health America. “We thank Tom’s of Maine for their support of Smiles Across America and for prioritizing oral health for children.”


Tom’s of Maine and OHA will also recognize National Children’s Dental Health Month by co-hosting a Twitter party along with Family Focus Blog and Crunchy Beach Mama on February 10, 2015 at 8 p.m. EST. Topics to be discussed include healthy bedtime habits, better brushing tips and more. Join the party by using the hashtag #goodbedtime.


For more information on Tom’s of Maine or Dental Health for All, visit http://www.tomsofmaine.com/community.


About Tom's of Maine

Tom’s of Maine is a leading natural products company focused on oral and personal care carrying high quality toothpaste, mouthwash, dental floss, deodorant bar soap, body wash, body lotion, hand cream, lip balm and baby shampoo and lotion products. The company has a long-standing commitment to supporting people, communities and the living planet. For over 42 years, Tom’s of Maine has sponsored hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support human and environmental goodness and by encouraging employees to use 5% (12 days) of employee time to volunteer. Tom’s of Maine employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Most Tom's of Maine products are vegan, kosher, halal-certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities. Tom's of Maine enjoys partnering with its consumers, suppliers and community organizations to support lasting, positive change that is good for people and the planet. Visit us online at http://www.tomsofmaine.com/ or at http://www.facebook.com/TomsofMaine.


About Oral Health America

OHA’s mission is to change lives by connecting communities with resources to increase access to oral health care, education and advocacy for all Americans, especially those most vulnerable. For more information about Oral Health America, please visit http://oralhealthamerica.org/

###

Contacts:
Susan Dewhirst
(207) 467-2406
sdewhirst@tomsofmaine.com

Dain Percifield
(212) 798-9704
Dain.Percifield@cohnwolfe.com

If you need any additional information about Tom's of Maine, please contact Susan Dewhirst, Media and Public Relations Leader. The best way to reach Susan is by email at sdewhirst@tomsofmaine.com. She can also be reached by phone at 207-467-2406.

For all other questions comments, please contact our Consumer Dialogue Department by email or at 800-367-8667.