Press : Press Releases

No animal testing no artificial colors, flavors, fragrances or preservatives ingredient.purpose.source sustainable practices recycled content and recyclability volunteering, donation of profits
cruelty free | no artificial color, flavors or preservatives | no artificial color, flavors or preservatives |  sustainable practices | recyclable | volunteering
Press Releases: Read the Latest
TOM’S OF MAINE LAUNCHES “WICKED FRESH!™ WEDNESDAYS” LIVE CHAT SERIES
MONTH-LONG SERIES OFFERS FANS AN EXCLUSIVE PEEK INTO THE GOOD LIFE AND GOODNESS EFFORTS OF POPULAR ACTORS, WRITER AND FASHION DESIGNERS

KENNEBUNK, Maine — August 25, 2010 —To celebrate the launch of its new Wicked Fresh! ™ Toothpaste and Mouthwash line, natural personal care leader Tom’s of Maine invites the pu...


VOTE FOR YOUR FAVORITE COMMUNITY PROJECT IN TOM'S OF MAINE "50 STATES FOR GOOD"™ PROGRAM
LET’S GET SOME GOODNESS GOING ON!™ IN YOUR HOMETOWN AND HELP DECIDE WHICH FIVE ORGANIZATIONS WILL SHARE A $100,000 SPONSORSHIP FUND

LET’S GET SOME GOODNESS GOING ON!™ IN YOUR HOMETOWN AND HELP DECIDE WHICH FIVE ORGANIZATIONS WILL SHARE A $100,000 SPONSORSHIP FUND

KENNEBUNK, Maine, August 4, 2010 – Tom’s of Maine is asking for the public’s vote to determine five non-pr...


TOM'S OF MAINE AND RIVER NETWORK ANNOUNCE 2010 RIVER HEROES AWARDS

Protecting and restoring rivers and other waters is vital to the health of our country and communities. At River Network's recent annual National River Rally conference, a pioneering group of clean water heroes came together to collaborate on inn...


TOM'S OF MAINE SECOND ANNUAL "50 STATES FOR GOOD" PROGRAM INVITES YOU TO GET SOME GOODNESS GOING ON IN YOUR COMMUNITY
PROGRAM TO SHOWCASE LOCAL NONPROFITS AND VOLUNTEER NEEDS ACROSS THE COUNTRY, PUBLIC TO HELP DIRECT FUNDING

PROGRAM TO SHOWCASE LOCAL NONPROFITS AND VOLUNTEER NEEDS ACROSS THE COUNTRY, PUBLIC TO HELP DIRECT FUNDING

KENNEBUNK, Maine, May 20, 2010 – Tom's of Maine is bringing back its popular "50 States for Good" program, which invites non-profit...


Tom’s of Maine Introduces Wickedly Good Toothpaste and Mouthwash for Wicked Fresh Breath
New Wicked Fresh!™ Toothpaste Utilizes Patent-Pending Botanical Extract and Pure Mint Oils; While Wicked Fresh!™ Mouthwash Zaps Bad Breath with Zinc

Life’s wicked fresh moments – be it a first date, new business meeting or milestone event - can be impacted by bad breath. This spring, Tom’s of Maine is introducing a cool, new and natural way to battle bad breath with the launch of its Wicked ...


TOM’S OF MAINE DENTAL HEALTH FOR ALL™ PROGRAM AWARDS $100,000 TO FIVE CLINICS TO FURTHER ACCESS TO ORAL HEALTH CARE
Public Vote Decided Funding For Projects That Will Reach Those in Need

There’s good news today for the many families that rely on vitally important grassroots clinics for their dental care. Tom’s of Maine revealed five winning clinics as part of its annual Dental Health for All™ program, an initiative that celebra...


Tom's of Maine and Preserve Gimme 5 Program Breathes New Life into Everyday Items Made from Polypropylene #5 Plastics
45,000 pounds of plastic – equivalent to 2.9M yogurt cups – collected in 2009; Program expands with new and returning partners Tom’s of Maine, Stonyfield Farm, Brita® and Whole Foods Market®

Spring has sprung, and with it comes a renewed commitment by five innovative companies to deal with infrequently recycled #5 plastics and reduce waste in our nation’s landfills by creating a closed loop solution for polypropylene.

On this ...


TOM’S OF MAINE’S DENTAL HEALTH FOR ALL™ PROGRAM INVITES THE PUBLIC TO VOTE FOR DENTAL CLINICS THAT BRING GOODNESS TO THOSE IN NEED

For the first time, Tom’s of Maine is encouraging a public, online vote to determine which dental clinics around the country will split $100,000 in project sponsorship funding as part of its annual Dental Health For All™ program. Sixteen dental c...


AMERICA’S VOTES EARN FIVE NON-PROFITS FUNDING FOR COMMUNITY PROJECTS
WINNERS ANNOUNCED IN TOM'S OF MAINE’S 50 STATES FOR GOOD INITIATIVE

After weeks of public voting and campaigning among 50 of America’s most inspiring and creative non-profits, Tom’s of Maine announces the five winners of its “50 States for Good” initiative. The program, which rewards non-profits that make a last...


TOM'S OF MAINE AND CHARITY: WATER TEAM UP TO FUND GLOBAL CLEAN WATER PROJECTS WITH INSTANT, MOBILE DONATION CAMPAIGN
Tom’s of Maine to Match Each $5 Donation Made Via Text Message

KENNEBUNK, Maine, October 14, 2009 – Almost a billion people across the planet do not have access to clean, safe drinking water. Yet, in some countries, a mere $5 can give one person clean water for five years. Today, Tom’s of Maine extends its o...


Tom's of Maine Invites You to Vote for Favorite Non-Profit Projects
Help Decide Which Five Organizations Will Each Receive $20,000 in Funding

KENNEBUNK, Maine, September 29, 2009 – Voting is now live for the Tom’s of Maine “50 States for Good” initiative, which was created to reward non-profit organizations focused on lasting, positive change. Fifty finalists are featured at www.50stat...


Tom's of Maine Is Good to Your Sensitive Teeth and the Planet, Debuts Maximum Strength Sensitive Fluoride Toothpaste
Clinically Proven Toothpaste with Ingredients that Are Sensitive

If you’re one of the millions of Americans that have sensitive teeth, you know that the discomfort can really get in the way of enjoying your morning coffee or a bowl of ice cream. This summer, Tom’s of Maine is offering consumers the first all-n...


Tom’s of Maine Introduces 24-Hour Long-Lasting Deodorant With Innovative Formula and Recyclable Packaging
Good for you, good for the planet

KENNEBUNK, Maine, July 29, 2009 – This summer Tom’s of Maine is offering consumers a fresh way to take care of themselves and the planet with the launch of its new 24-hour, long-lasting deodorant. An example of sustainable innovation, this introd...


Tom's of Maine invites public participation in 50 States For Good program
Community-building project seeks involvement across the United States; asks public to direct its funding of nonprofit organizations

KENNEBUNK, Maine, June 1, 2009 – Tom’s of Maine introduces 50 States for Good, a new program directed at organizations that make a difference in their communities. The national program asks the public to help Tom’s of Maine reward nonprofit organ...


Tom's of Maine invites everyone to start the new year by helping families in need

The new year brings a challenging economy but Tom’s of Maine is keeping its steadfast commitment to community programs. This month, the company launches Dental Health for All, an initiative that brings everyday Americans and local communities tog...


Tom’s of Maine announces 100% happiness or your money back
Take the Natural Challenge™ if you don’t enjoy our effective natural products, you’ll get a full refund

During the month of October Tom’s of Maine is asking consumers to join them in the Natural Challenge.™ This national program has been created for people who want to support their health and wellness with natural oral and body care products but h...


Tom’s of Maine Announces New Patent-Pending Sensitive Care Deodorant
Two New Scents Especially Formulated for Sensitive Skin—Patent-Pending, Dermatologist-Tested

Tom’s of Maine, the #1 natural deodorant brand, announced its new line of Sensitive Care Aluminum-Free Deodorants. The patent-pending Sensitive Deodorant is now available in three scents: Bay-Lime, Cucumber-Grapefruit and Fragrance-Free. ...


Tom’s of Maine River Stories Video Contest Seeks to Inspire Others
Winner to Receive 2008 Toyota Prius Hybrid!

Inspire others to make a difference by entering the Tom’s of Maine River Stories Video Contest. As environmental concerns continue to rise, it becomes increasingly important to maintain the cleanliness of our nation’s rivers. In 2007, Tom’s of Ma...


Tom’s of Maine helps increase access to dental care
Dental Health for All™ sponsorships surmount $770,000 and helped provide over 70,000 visits for dental care since 2004

Tom’s of Maine, a leader in natural personal care products, marks the fifth year of its Dental Health for All™ program by awarding over $108,000 in sponsorship to community dental health programs in seven states across the country. Tota...


Tom’s of Maine introduces a patent-pending new formula with the launch of its Natural Clean & Gentle Care and Sensitive Care toothpastes
New Ingredient Creates a Natural Foaming Experience

Tom’s of Maine, a leader in natural oral and body care, announced a patent-pending breakthrough formula in its new Natural Clean & Gentle Care and Natural Sensitive Care Toothpastes.

Tom Chappell, cofounder & CEO of Tom’s of Maine, anno...


Tom’s of Maine Tooth Floss Earns American Dental Association’s Seal of Acceptance
Tom’s of Maine now offers a complete, natural, effective, and ADA-approved oral hygiene system: toothpaste, mouthwash, and now floss

Tom’s of Maine, a leader in natural personal care products and values-based business, reaffirms its commitment to safety and efficacy with the announcement that its natural antiplaque dental floss has earned the American Dental Association’s Seal...


Tom’s of Maine Announces Improved Long-Lasting Deodorant—now with hops
Odor Protection Guaranteed

Tom’s of Maine is excited to introduce natural deodorant with a new odor-fighting ingredient—hops. Research and testing have proven hops to be as effective at fighting odor-causing bacteria as any natural ingredient available. Tom’s of Maine’s n...


Tom’s of Maine Products Earn Halal Certification

Tom’s of Maine products have recently earned Halal certification, making Tom’s one of the few personal care companies to have this certification. Halal, an Arabic word meaning lawful or permitted, is the certification given by the Islamic Food ...


Colgate Purchasing Tom’s of Maine
Enters Fast-Growing Natural Products Segment

Colgate-Palmolive Company (NYSE:CL), as part of its strategy to focus on its higher-margin oral and personal care businesses, today announced that it has agreed to purchase Tom’s of Maine, the leader in the fast-growing Naturals market in the Un...


Tom’s of Maine moves to 100% renewable wind energy
Environmental impact equals planting 214 acres of trees every year

Tom’s of Maine, the nation’s leading maker of natural personal care products, announced today that its manufacturing and fulfillment facility has moved to invest in renewable wind energy for all its energy needs. The change will reduce carbon ...


Tom’s of Maine the only Natural, Alcohol-Free Mouthwash to earn the ADA Seal of Acceptance
The only natural brand, free of alcohol, artificial ingredients and sweeteners, to carry the ADA Seal on its oral care products

Tom’s of Maine cofounders Tom and Kate Chappell announced that another Tom's of Maine product - NATURAL ANTICAVITY FLUORIDE MOUTHWASH - has earned the American Dental Association’s Seal of Acceptance. The Anticavity Mouthwash joins all three T...


Tom’s of Maine marks 35th anniversary by introducing Whole Care™ Toothpaste
Anticavity, tartar control, plus whitening benefits now available from natural ingredients

Tom’s of Maine, the leader in natural oral care, marks its 35th anniversary by unveiling Whole Care™ Toothpaste.

Natural products are driving overall growth in the oral care category in health, specialty, and mass market stores as mor...


If you need any additional information about Tom's of Maine, please contact Susan Dewhirst, Media and Public Relations Leader. The best way to reach Susan is by email at sdewhirst@tomsofmaine.com. She can also be reached by phone at 207-467-2406.

For all other questions comments, please contact our Consumer Dialogue Department by email or at 800-367-8667.