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Tom's of Maine's Fluoride-Free Sensitive Toothpaste has the same FDA-allowed antisensitivity ingredient as other toothpastes but instead of using synthetic potassium nitrate, we found a way to derive it from naturally occurring nitrate ore. That's the Tom's of Maine difference. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests.
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Are you concerned about the ingredients that go into the products you buy? We are too — and we want to share as much detail as possible with you, so that you can feel comfortable choosing Tom's. That's why we share every ingredient, its purpose, and its source.