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Feel good about every ingredient you touch.

We believe what's inside matters.

Pediatrician-tested  & hypoallergenic*

See what inspired us to create natural baby products.

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Natural, No Phthalates, No Parabens, No Phenoxyenthanol
Baby Moisturizing Lotion

Baby Moisturizing Lotion

Soothe your baby's delicate skin with our nongreasy Baby Lotion — gentle enough for everyday use.

Baby Shampoo and Wash

Baby Shampoo and Wash

Our Baby Shampoo and Wash is gentle enough for everyday use, tear-free and safe for delicate skin.

Baby Diaper Cream

Baby Diaper Cream

Our Baby Diaper Cream seals out wetness to help treat and prevent diaper rash without fragrances, dyes or preservatives.

Baby Sunscreen

Baby Sunscreen

Enjoy a day in the sun with your little one. Our Baby Sunscreen protects skin naturally with just five ingredients.

Toddler Training Toothpaste

Toddler Training Toothpaste

Let their first healthy habit come naturally with our fluoride-free natural Toddler Training Toothpaste.

*Baby lotions, shampoos, diaper cream and sunscreen have been pediatrician-tested and proven to be hypoallergenic.