Wicked Fresh! Toothpaste uses powerful natural flavor oils and a patent-pending botanical extract to provide long-lasting fresh breath.

Helps maintain good oral health by delivering cavity prevention, tartar control, whitening, and clean, fresh flavor using only natural ingredients.

Helps maintain good oral health by delivering cavity prevention, tartar control, whitening, and clean, fresh flavor using only natural ingredients. Gel formula.

Fluoride-free toothpaste made with the delicious taste of real strawberries. No sparkles, dyes, or artificial flavors.

Fluoride provides cavity protection and natural flavor oils add delicious flavor. Accepted by the American Dental Association.

Our original formula toothpaste includes two special herbal resins, propolis and myrrh, to promote a clean, healthy-feeling mouth.

Helps control plaque buildup using xylitol, a natural ingredient sourced from birch trees or corn, and whitens using silica (from sand). Gel formulation.

Helps to remove plaque, control tartar buildup, and gently whiten for a clean, healthy-feeling mouth.

Our original sensitive formula uses potassium nitrate, a naturally occurring, clinically proven active ingredient, to help soothe the pain of sensitive teeth.

SLS-free antiplaque and whitening.

Fluoride provides cavity protection and real strawberries a delicious natural flavor without dyes or sparkles. Accepted by the American Dental Association.

SLS-free cavity protection and whitening.

Combines fluoride for cavity protection with naturally-sourced potassium nitrate to soothe sensitive teeth and deliver effective oral health.