Emilyanne

long time user

Apr 29, 2012

I'm a long-time Wicked fresh peppermint user. I just opened a new tube & am so dissappointed at the new flavor! There is hardly any peppermint flavor to it, it tastes like a disgusting combination of licorice and fennel. I'm no longer a Tom's user :(

Ringi

men

Apr 16, 2012

This, like other Tom's toothpaste's, is a bit of a shock if you've been raised on Crest. The flavor and texture are different, but not unpleasant. If you kids haven't used the main brands of toothpaste, or you think they would have a strong aversion to strong mint flavor, these flavors are nicer. In response to some of the earlier reviews, Sodium Laurel Sulfate is made from palm and coconut oils, so it is actually "natural". [url=http://www.google.com/]1[/url] [url="http://www.google.com/"]2[/url] [[http://www.google.com/ 3]] [http://www.example.com 4] [url=http://www.google.com]5[/url] [url=http://www.google.com/[/url] <a href="http://www.google.com/">real</a>

Erin

College Student

Mar 15, 2012

I'm sorry to say, Tom's, that your decisions to be absorbed by a lousy corporation and to change your tubing to plastic has forced me to question your sustainability practices and take my business elsewhere.

Pomodory

Customer

Mar 14, 2012

I am a Mainer living in Munich, Germany. I will go to any lengths to get this toothpaste because, quite honestly, nothing else will do.

John

G

Mar 14, 2012

I'm a 20 year TOM user but I'm switching to another brand because of your new plastic tube. I've been willing to pay a premium for TOM to have all natural ingredients, but this tube is unacceptable.

Tim

Long Time Tom's User

Feb 25, 2012

I'm sorry, but the plastic tube is a non-starter for me and I'll be looking for a new toothpaste. I don't believe much of your explanatory webpage and note that you never mention reduced cost and the resulting increased profit to Tom's/Colgate.

Josie

Josie

Feb 23, 2012

Whole mouth clean and shiny

Lauren

Devoted Customer

Jan 09, 2012

A lot of natural toothpastes I've tried don't keep your breath fresh long after you brush. This is the first one I've found that gives me confidence all day. Great product!

Abby

Tom's toothpaste lover

Dec 22, 2011

I LOVE this new formula! It is FANTASTIC!

Todd

um... a person?

Dec 20, 2011

We have been Tom's of maine toothpaste purchasers for over 10 years. The wicked fresh is the worst toothpaste ever, leaves a bad aftertaste, has a strange texture, and is now in a plastic tube rather than the tin which was recyclable in our area. I would like a refund.

Pam

Melton

Nov 22, 2011

It's the best! Fresh and isn't too strong on the inside of your mouth. Thanks for such a great product.

Marianna

Student

Nov 19, 2011

I was a little concerned at first because this is the 1st natural toothpaste I've tried but it's unique I guess. My mouth feels dry after brushing. I am concerned about how much this will prevent me from getting cavities :(

Tina Johnson

37

Nov 14, 2011

I just wanted to say thank you for the sample of Silly Strawberry flavor. Love it

Louise

a cool gal

Nov 10, 2011

This is a nice flavor (and it certainly contains peppermint).I am upset, however, that Colgate has taken over the company. Why change the tubes to plastic? This was silly considering that Tom's customers are concerned with environmental friendliness

William Dengler

Just me, Bill Dengler

Oct 29, 2011

Just as advertised. Wicked Fresh! Breath, teeth, refreshing feeling lingers after brushing. I usually don't write these things, but it's true and since no one else has written a review, well why not?

Jessica

Not happy with this new toothpaste

Oct 19, 2011

As a 20 year users of Tom's spearmint, I was surprised and disappointed by this toothpaste. If you like the regular toothpaste, you probably won't like this one because it doesn't taste like it comes from Tom's. It's much sweeter than the original.

Disappointed

Former Customer

Sep 24, 2011

My husband & I don't like the new formula at all! You're hit with sweet flavors first - overall funky flavor. The old spearmint had a pure flavor and left your mouth "wicked fresh". Guess we'll be finding a new brand, too bad we really liked Tom's

Gracie

A lady with allergies

Aug 31, 2011

Love the lasting freshness. My tube was metal, but I look forward to plastic. Arthritic fingers have a hard time winding up the metal tube!

Tina

Tom

Aug 29, 2011

Cool Peppermint tastes like licorice without any hint of peppermint. I bought it because it was peppermint. It clearly states peppermint on the package. Wasn't until I got a mouthful of licorice that I read the ingredients list and found no peppermint at all in the product. Poor labeling, poor marketing. It is gross at best. I want my money back. Where is the Tom's I used to know. And please, plastic? Are you kidding?

Angry Customer

Why?

Aug 10, 2011

I am so upset that you changed the tube to plastic. Tom's claims to care about the environment but if they did they would not use a material that requires over 120 years to decompose (plastic). Why would you also change the mouthwash? I guess that's what happens when Cologate owns 84% of the company. Very disappointed with Chappells.

MaLinda Zimmerman

Customer

Jul 06, 2011

Best toothpaste ever!

Lara

10+yr customer

Jun 08, 2011

I am distressed by the fact that you changed the tube to plastic, discontinued all kinds of flavors and in general lowered your standards.

Denise

Bardelcik

Jun 04, 2011

I love this Wicked Fresh! But I'm having a problem finding it in the stores..

Dulcy

Dental Assistant

May 12, 2011

It's love.

Drea

Drea

May 09, 2011

This is exactly what I've been looking for. A lot of natural toothpastes lack the kick it takes to freshen breath and leave your mouth feeling squeaky clean. This does both of those things perfectly.

R.S.

Customer

May 02, 2011

Best toothpaste ever! I especially like this one all the time. Oddly enough, I hate licorice but I can't taste it at all in this.

Latarsha

Bradford

Apr 04, 2011

I love this toothpaste! I tried it for the first time today. I am hooked! Much better than any other product I've tried.

Pacific Northwest Rain Goddess

a woman

Apr 03, 2011

The usual Tom's peppermint flavor was not at the shelf. I was surprised by the strong licorice flavor combined with the peppermint in the Wicked Fresh. Although I love licorice, brushing my teeth with it is not pleasant at all.

Chip Miniard

a satisfied customer

Mar 16, 2011

This is good stuff. A very pleasant taste. Not sweet like most toothpastes are.

Liz Babiuk

CDA

Mar 14, 2011

As a certified dental professional, oral care is a priority- and now an all natural/cruelty free toothpaste I recommend to patients with confidence. Wicked fresh is fab! Keep up the great work :)

Dave

Hard worker

Mar 14, 2011

Hands down the BEST toothpaste I have ever used. I love the peppermint and the fresh sensation it gives me.

David

cool guy

Mar 12, 2011

This is my favorite toothpaste!

Teresa Heck

Terri

Mar 05, 2011

Toothpaste has been breaking my mouth out but yours doesn't. I didn't like the taste of the original but this is great.

Teresa

consumer

Mar 02, 2011

LOVE this toothpaste! Hard to find in my area though.

kim gregg

toms toothpaste user

Feb 24, 2011

i really really like your tooth paste but can not find it here in missouri i shop at wal mart mostly it not there or groc. store either

Heather Menzel

Consumer

Feb 18, 2011

Smooth and minty! It keeps my breath fresh longer than most other toothpastes I've tried, and doesn't hurt my tongue! I hope you like it as much as I do.

Kelli

Tom's Fan

Feb 14, 2011

Love the taste of the Wicked Fresh toothpaste. Minty fresh!