NEW Fluoride-Free Botanically Bright Whitening Toothpaste
Now you can have an SLS-free whitening toothpaste you love. Brushing with new Tom's of Maine Botanically Bright™ gives your mouth a foamy, clean feeling. Plus, it tastes great and helps whiten your teeth by removing surface stains during brushing. Ingredients are 100% derived from nature. Available in Spearmint with Aloe & Chamomile and Peppermint with Xylitol and Propolis.
Product UPC codes
Peppermint: 0-77326-83213-4
Spearmint: 0-77326-83214-1
Are you concerned about the ingredients that go into the products you buy? We are too — and we want to share as much detail as possible with you, so that you can feel comfortable choosing Tom's. That's why we share every ingredient, its purpose, and its source.
Product formulas are subject to change. For current formula ingredients, please refer to product packaging and call 800 FOR TOMS (367 8667) with any questions.
Other Ingredients
| Name | Purpose | Source |
|---|---|---|
| Water | Consistency | Maine aquifer |
| Sorbitol | Moistener | Corn (Zea mays) |
| Hydrated silica | Stain removal | Purified silica from the earth |
| Glycerin | Moistener | Vegetable oils |
| Xylitol | Plaque-acid reducer | Birch trees or corn |
| Lauryl Glucoside | Dispersant | Coconut or palm kernel oil and corn |
| Sodium Cocoyl Glutamate | Dispersant | Coconut or palm kernel oil and corn |
| Natural Flavor | Flavor | Peppermint (menthe piperita) leaves |
| Xanthan gum | Gelling agent | Fermentation of vegetable matter |
| Titanium Dioxide | Aesthetics | Ilmenite ore |
| Carrageenan | Thickener | Seaweed (Chondrus crispus) |
| Stevia rebaudiana extract | Sweetener | stevia rebaudiana leaf/stem |
| Propolis extract | Clean, healthy-feeling mouth. | Mixture of tree resin (Propolis cera) gathered by bees |
Other Ingredients
| Name | Purpose | Source |
|---|---|---|
| Sorbitol | Moistener | Corn (Zea mays) |
| Hydrated silica | Stain removal | Purified silica from the earth |
| Water | Consistency | Maine aquifer |
| Glycerin | Moistener | Vegetable oils |
| Xylitol | Plaque-acid reducer | Birch trees or corn |
| Aloe barbadensis leaf juice (Organic) | Soothing feel | Organic aloe (Aloe barbadensis) plant |
| Lauryl Glucoside | Dispersant | Coconut or palm kernel oil and corn |
| Natural Flavor | Flavor | Spearmint (mentha viridis) leaves and other Natural Flavor |
| Sodium Cocoyl Glutamate | Dispersant | Coconut or palm kernel oil and corn |
| Xanthan gum | Gelling agent | Fermentation of vegetable matter |
| Titanium Dioxide | Aesthetics | Ilmenite ore |
| Carrageenan | Thickener | Seaweed (Chondrus crispus) |
| Stevia rebaudiana extract | Sweetener | stevia rebaudiana leaf/stem |
| Chamomile Extract | Soothing | Chamomile recutita (matricaria) flower extract |
Tom's of Maine Product Guarantee
Your satisfaction is important to us. If for any reason you are not
satisfied with a Tom's of Maine product, please return the remaining
unused product along with your name, address, location of purchase
and reason for dissatisfaction to:
Tom's of Maine
Consumer Dialogue Department
302 Lafayette Center
Kennebunk, ME 04043
We will refund the purchase price and up to $2.00 for postage.
Returns sent with a store receipt will be refunded at the indicated
purchase price. When a receipt is not included, the product will be
refunded at the current average retail price. Please allow 4-6 weeks
for refund processing. If you have any questions, contact us at
800-FOR-TOMS (800-367-8667) or by email.


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Product Ratings:
Annie
nobody and everybody
Jan 19, 2013
LOVE THIS!! Flouride-Free, Whitening, and even though it's not a gel it doesn't have that bitter bland pasty flavor/texture. This is my new favorite! Thanks TOMS!!
devon
kid
Dec 23, 2012
best toothpase i ever used