Our Products : Toothpaste

cruelty free no artificial color, flavors or preservatives ingredient.purpose.source sustainable practices recyclable volunteering
cruelty free | no artificial color, flavors or preservatives | no artificial color, flavors or preservatives |  sustainable practices | recyclable | volunteering
Product Rating:
4.1641793
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natural ingredients.
 

Product UPC codes
Clean-Mint:  77326148068
Sweet-Mint:  77326149065

Are you concerned about the ingredients that go into the products you buy? We are too — and we want to share as much detail as possible with you, so that you can feel comfortable choosing Tom's. That's why we share every ingredient, its purpose, and its source.

Product formulas are subject to change. For current formula ingredients, please refer to product packaging and call 800 FOR TOMS (367 8667) with any questions.

Active Ingredients

Name Purpose Source
Sodium fluoride 0.24% (0.15% w/v fluoride ion) Decay prevention Fluorspar (calcium fluoride), an ore

Other Ingredients

Name Purpose Source
Hydrated silica Stain removal Purified silica from the earth
Water Consistency Maine aquifer
Sorbitol Moistener Corn (Zea mays)
Glycerin Moistener Vegetable oils
Xylitol Flavor Birch trees or corn
Sodium lauryl sulfate Dispersant Derived from coconut and/or palm kernel oil
Natural Flavors - Mentha piperita (peppermint) oil Flavor Peppermint, spearmint, and other natural flavor oils
Xanthan gum Gelling agent Fermentation of vegetable matter
Titanium dioxide Color ilmenite ore
Carrageenan Thickener Seaweed (Chondrus crispus)
Sodium Hydroxide pH adjustment Salt water

Active Ingredients

Name Purpose Source
Sodium fluoride 0.24% (0.15% w/v fluoride ion) Decay prevention Fluorspar (calcium fluoride), an ore

Other Ingredients

Name Purpose Source
Hydrated silica Stain removal Purified silica from the earth
Water Consistency Maine aquifer
Sorbitol Moistener Corn (Zea mays)
Glycerin Moistener Vegetable oils
Xylitol Flavor Birch trees or corn
Sodium lauryl sulfate Dispersant Derived from coconut and/or palm kernel oil
Natural Flavors - Mentha piperita (peppermint) oil Flavor Peppermint, spearmint, and other natural flavor oils
Xanthan gum Gelling agent Fermentation of vegetable matter
Carrageenan Thickener Seaweed (Chondrus crispus)
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Product Ratings:

G

5


New Customer

May 18, 2013

Tastes great, leaves my mouth clean smooth. This will my new standard. Goodbye Colgate Total!!

Chelle

5


Happy Customer

Apr 16, 2013

I have had to use sensitive toothpaste for years and even with those I still found that my teeth were sensitive. Since using this I have no sensitivity issues. Thank you Toms!

Kimberly

5


I live a 100% organic life style!

Jan 02, 2013

Amazing product!

Christy Herring

5


consumer

Oct 16, 2012

I love this toothpaste!!

Sarah

1


Portner

Sep 09, 2012

Fluoride is bad for your health! I'm not sure why TOMS uses it :/

Justin

5


Big Tom's Fan

Aug 06, 2012

Nice to know there's a company out there that can make a toothpaste without weird, fake colors and flavors, all while telling you exactly what's in the tube!

Kim McCormick

5


Happy Customer

May 22, 2012

I've been using this product for about 8 months now. At my dentist appointment today my dentist noticed how clean my teeth were not just the outer layer but the backs of my teeth, and inquired if I had been doing anything different. I told him about your products simply white toothpaste and the wicked fresh mouthwash was what I have started using 8 months ago. I also mentioned that since using this product I no longer have to use sensitive toothpaste. Thank you for a wonderful product. I have recommended your toothpaste and mouthwash line to everyone I know. Sincerely, Kim McCormick

Ashley

5


Ashley

May 21, 2012

I love this toothpaste! I also love that it comes in the laminate tube, instead of the aluminum.

KHADIJO Gibbs

5


Musician

Apr 30, 2012

I would like to try a free sample of this new product, if possible. I 1st tried your cinnamon and I liked it. So now I'm a Tom's toothpaste fan.

Mary

5


Mary

Apr 27, 2012

I really love the toothpaste as it is natural and approved by the ADA. Also, I am pregnant and other brands of toothpaste were causing me to gag. Someone recommended trying a natural toothpaste and I found Tom's of Maine. It really helps me brush my teeth more easily. This is a great product.

Matt

5


So Cal

Apr 25, 2012

Switched to Tom's, and greatly reduced the number of cancer sores. Tom's has been a blessing!

Kevin

3


Chula Vista, CA

Apr 02, 2012

I find this product alright. It does have SLS, and has a weird taste to it. Kind of taste like it has sugar in it. Anyway, it's a good product if you're looking for anticavity solutions.

elizabeth

3


student

Mar 25, 2012

I liked this product until I found out that it had SLS in it. I recently bought more and then found out...will be switching to Burt's Bees; they don't use SLS

Charlene Sinclair

5


Consumer

Mar 07, 2012

I am very committed to animal welfare issues and like that these products are not tested on animals and contain no animal-derived ingredients.

Natasha

5


Recently started using Tom

Mar 04, 2012

I love the way mt teeth feel after i use the product. I have seen improvement and positive difference since I started using this product maybe 3 weeks ago.

ang

3


a first time user, student, krogers shopper

Feb 28, 2012

not sure if it is because of the natural factor but does not leave a refreshing feel in my mouth ... in fact, leaves an odd, unpleasant taste that i cannot get rid of unless i chew a minty gum

Dyer

5


Mainer

Feb 03, 2012

I actually enjoy brushing my teeth for once in my life. Synthetic pastes makes me gag now when I use them.

Otim Ronnie

1


Parent

Jan 11, 2012

Where can i buy this product within East Africa particularly Uganda and Rwanda

mary

5


customer

Jan 10, 2012

I received a sample of your Simply White toothpaste from MooseJaw... and I am hooked now...... Thank you for such a great product!

Kate

5


Smith

Jan 08, 2012

Love the fresh feeling.

Malia

1


A person

Dec 10, 2011

I have been buying Tom's of Maine for years, and your new formula is TERRIBLE. Tastes artificial-- not at all like the original product. And what happened to the incredible flavor selection? So much for Colgate carrying on the Tom's tradition. You didn't think we really believed you would?

S.D.

5


Coeliac

Nov 23, 2011

So happy that this is gluten free!

Kate

5


Kid

Nov 05, 2011

Tastes good and isn't to minty. Makes your teeth feel clean. I got a sample in a cabelas package.

Bob Collette

5


I'm a fantastic person

Oct 28, 2011

I love the squeeky clean feeling and the great taste

Anthony

4


DC

Oct 21, 2011

I love this toothpaste. It leaves my teeth looking and feeling very clean without any bad aftertaste. I am disapointed that the people at Tom's are starting to add SLS to their wonderful products.

rockin

1


randy

Oct 17, 2011

this product is horrible i will never use it again

Kyle

3


Consumer

Oct 14, 2011

I was looking for a toothpaste that didn't leave my mouth feeling dry after brushing and this seems to be much better than Colgate, but I am a little disappointed to see sodium laurel sulfate in the ingredients.

Claudia

1


consumer

Oct 09, 2011

Tom's of Maine sold fine products, but now that they have been bought by Colgate-Palmolive they are putting sodium lauryl sulfate in their toothpaste. Now I make my own toothpaste.

Bethany

5


customer

Oct 01, 2011

Three dental cleaning of only using this toothpaste once a day. No flossing, but I had used mouthwash for a while. No cavities and comments on how clean my teeth were and how healthy my gums were.

John Rogers

4


A satisfied customer.

Sep 30, 2011

A very good toothpaste. I like the use of natural ingredients and the transparency on ingredient source and use. I LOVE the fact that it's made in the USA!

Margaret

1


Teeth Brusher

Sep 28, 2011

I have used Tom's for years and the main reason was that it did not have SLS in it. I was so sad to wake up on my 10 yr anniversary trip with a horrible canker sore and read the ingredient list to see that SLS is now added. Why Tom's why?

Kelly

5


Mom of 3

Sep 26, 2011

I love Tom's toothpaste. This one is great and I will buy it again. Sometimes it is a little "hot" after you brush, but it is fresh, fresh, fresh. I am refering to the Fresh Mint.

Michael

5


user

Sep 12, 2011

i received a sample of tom's simply white in the packaging of a jacket i purchased online. i figured i'd give tom's a trial and WOW! i cannot remember the last time my teeth felt that good after brushing. my teeth feel almost as good as after i get them cleaned at the dentist. this is a great product. i can even notice a difference in the overall whiteness of my teeth. thanks tom.

Tom

5


Rubner

Aug 15, 2011

I've been using Tom's for many years & tried most of the varieties

hillary

4


a girl

Aug 12, 2011

also id definitely reccomend thiS! :D gonna make it my main toothpaste :P i love the natural feel of it. no harsh bizarre chemicals in my mouth XD

hillary

4


a girl

Aug 12, 2011

This product is amazing! Tbh brushing my teeth wasn't my favorite thing to do because of the way it made my teeth feel afterwards...But this product makes my mouth feel great and it really whitens it! only wish it had enamel protection and build up

Beverly

5


Girl

Aug 09, 2011

So good on teeth and fresh after!

Tina

5


Tina

Aug 08, 2011

This was such a phenomenal use! My teeth were noticeably whiter in about 2 weeks! just 2 times a day everyday and there you have it white teeth! Thank You tom`s!

Amanda

5


Hasson

Jul 30, 2011

I LOVE THIS STUFF!!!!

Judy Shaulis

1


Customer

Jul 28, 2011

I was excited to hear about the "simply white" - but extremely disappointed that it contains fluoride. Too many reports on the adverse health effects of fluoride. As long as Tom's sells a "fluoride free" paste - I will be a customer.

victoria

5


justice

Jul 28, 2011

i love this product it is really helping me i love the person who invented this

Dee

5


user

Jul 13, 2011

Best.toothpaste.ever. End of review, buy it & never go back to any other toothpaste.

Kathy

1


Former user

Jul 05, 2011

I would have given it a minus, WHY THE FLUORIDE? You used to have one without fluoride didn't you?

sylvia

5


customer

Jul 03, 2011

n/a

Alabama Mama

5


Writer and MS Advocate

Jun 26, 2011

What we put in and on our bodies reflects what goes into our landfills and recycle opportunities. As an MS patient and advocate, I am constantly looking for healthy and natural ingredients from foods, personal care products and household products. This toothpaste as well as most of Tom's other products is exceptional. Thank you for the care you put into what you make. I would like more coupons for Tom's items! Please? More coupons would be more opportunities for others to try Toms.

wandathompson347@yahoo.com

5


wanda thompson

Jun 18, 2011

Love this product. My toothpaste from now own,works great. The whittest my teeth have ever been.

JasonMChicago

2


Jason Millmann

Jun 11, 2011

I really used to like Tom's but I wish they didn't use Flouride. I buy their non-flouride products but I had to skip on this once I realized there was flouride. More people are avoiding flouride and entire countries in Europe are outlawing it!

Susan Foley

5


Development Director for Fayetteville, AR Public Library

Jun 08, 2011

The Best toothpaste I have ever used!!!Your teeth will never feel cleaner and you'll feel good using a product made in America and made with utmost concern for the enveironment.

Aranza

5


female

Jun 07, 2011

Love it!!!!!!! Finally i have a choice to buy something without fluoride and all natural!AND ITS CRUELTY FREE!!! HOW AMAZING IS THAT!

Authumn

5


Female

Jun 04, 2011

I just bought this a few weeks ago. I opened it and tried it today. I LOVE it! This is a product I can use and have a small chance of having an allergic reaction to it. This si great! I will be using some more of Tom's products in the future. Thank You for making such a wonderful product!

Happy

5


Customer

Jun 04, 2011

This is my favorite toothpaste!

Judy

5


consumer

Jun 02, 2011

I love all of Tom's products and have used them for over 20 years!

joe

5


a person on seroids

Jun 01, 2011

this product is beast!

Leigh

5


?

May 26, 2011

i love your toothpaste but last summer i developed sensitivity to anti-tarter ingredients. I love this toothpaste because it has everything i love without the part that gives me a rash. thank you!

Nelly

5


female

May 25, 2011

we love it and have used it for at least 2 years

Leslie

5


21 college student

May 23, 2011

GREAT product!

Luxurie

5


a 13 and a half year old girl

May 23, 2011

i saw automatic results, and i LOVE this product! i got a sample, and i'm looking forward to buying theses as my main toothpaste source!

marlana carlson

5


awesome

May 08, 2011

i love tom's of maine and have been using your products for YEARS. i really miss the cinnamint, though, it doesn't seem to be carried in grocery stores anymore...believe me, i've looked. if it has been discontinued, perhaps it could be re-birthed as a "whitening" toothpaste, as those are so popular today. i love the alternative flavors, most especially cinnamon, so please consider bringing it around again/more. thanks!

yvonne shilling

5


I am a senior citizen age 65 but still have my own teeth. Also on a fixed income and have a hatrd time getting by on what I get each month.

Apr 29, 2011

I've never tried this product but sure am willing to try it as I have a friend that uses it and really likes it.

Diane

4


2 year customer

Apr 27, 2011

This product does a good job, cleans teeth & gums well, fresh tasting & leaves a minty cool feel but it doesn't whiten very well. I use it because I don't want a toothpaste full of dangerous chemicals in our bodies or in our water.

ethionel hernandez

5


Customer

Apr 27, 2011

Best!

katie

5


I am me

Apr 26, 2011

I love Tom's toothpastes

Michelle

5


me

Apr 26, 2011

I love Tom's toothpaste! I very glad to see that more stores are carrying now.

bryan

5


bryan

Apr 23, 2011

love it! i get mine from walmart

diana wright

1


customer x 7 years

Apr 22, 2011

this product made my teeth feel cleaner than any other toothpaste. but, after 5 days, my mouth was burning and there were several blisters on my lips.

yarilin

1


a person

Apr 18, 2011

this is really stupid and it didnt work so who ever is reading this dont ever buy it it is the worst

Laurie Wilborn

5


Wife, mother, conscientious human being

Apr 07, 2011

The mouth conducts whatever is put into it right into the heart, brain and digestive tract. If I do not know what an ingredient is, I am not putting it in my mouth - thanks for the disclosure on your ingredients. The whole family enjoys this product.

Tom's of Maine Product Guarantee

Your satisfaction is important to us. If for any reason you are not
satisfied with a Tom's of Maine product, please return the remaining
unused product along with your name, address, location of purchase
and reason for dissatisfaction to:

Tom's of Maine
Consumer Dialogue Department
302 Lafayette Center
Kennebunk, ME 04043

We will refund the purchase price and up to $2.00 for postage.
Returns sent with a store receipt will be refunded at the indicated
purchase price. When a receipt is not included, the product will be
refunded at the current average retail price. Please allow 4-6 weeks
for refund processing. If you have any questions, contact us at
800-FOR-TOMS (800-367-8667) or by email.