Our Products : Toothpaste
Product Rating:
3.7659574
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natural ingredients.
Product UPC codes
Spearmint-Ice: 0-77326-83084-0
Cool-Peppermint: 0-77326-83071-0
Are you concerned about the ingredients that go into the products you buy? We are too — and we want to share as much detail as possible with you, so that you can feel comfortable choosing Tom's. That's why we share every ingredient, its purpose, and its source.
Product formulas are subject to change. For current formula ingredients, please refer to product packaging and call 800 FOR TOMS (367 8667) with any questions.
Active Ingredients
| Name | Purpose | Source |
|---|---|---|
| Sodium monofluorophosphate 0.76% (0.14% w/v fluoride ion) | Decay prevention | Fluorspar (calcium fluoride), an ore |
Other Ingredients
| Name | Purpose | Source |
|---|---|---|
| Glycerin | Moistener | Vegetable oils |
| Water | Consistency | Maine aquifer |
| Calcium carbonate | Mild abrasive | Purified calcium from the earth |
| Xylitol | Flavor | Birch trees or corn |
| Hydrated silica | Stain removal | Purified silica from the earth |
| Sodium lauryl sulfate | Dispersant | Derived from coconut and/or palm kernel oil |
| Natural Flavor | Flavor | Spearmint (mentha viridis) leaves and other Natural Flavor |
| Carrageenan | Thickener | Seaweed (Chondrus crispus) |
| Glycyrrhiza uralensis (licorice) root extract | Breath Freshening | Licorice Root Extract |
Active Ingredients
| Name | Purpose | Source |
|---|---|---|
| Sodium monofluorophosphate 0.76% (0.14% w/v fluoride ion) | Decay prevention | Fluorspar (calcium fluoride), an ore |
Other Ingredients
| Name | Purpose | Source |
|---|---|---|
| Glycerin | Moistener | Vegetable oils |
| Water | Consistency | Maine aquifer |
| Calcium carbonate | Mild abrasive | Purified calcium from the earth |
| Xylitol | Flavor | Birch trees or corn |
| Hydrated silica | Stain removal | Purified silica from the earth |
| Sodium lauryl sulfate | Dispersant | Derived from coconut and/or palm kernel oil |
| Natural Flavor | Flavor | Peppermint (menthe piperita) leaves |
| Carrageenan | Thickener | Seaweed (Chondrus crispus) |
| Glycyrrhiza uralensis (licorice) root extract | Breath Freshening | Licorice Root Extract |
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Product Ratings:
Stevie
one time user
May 21, 2013
I couldn't get over the taste. It was dreadful, like chewing a piece of gum for an hour after it lost its good flavor.
Ed
in Ohio
Jan 01, 2013
I am new to Tom's, after suffering with canker sores for years, I found online (with no help from my doctors and dentists) people recommend this product. It not only stops them it reduces sores once they start. It's changed my life. Thank you!
Anna
Customer
Dec 27, 2012
Great Product. My family enjoy using the product
Cheryl
user
Nov 30, 2012
Great taste and long lasting freshness. The best part it's made here in the USA AND NATURAL.
Lea
Kelly
Oct 18, 2012
Thank you for not using the plastic micro-beads that are polluting our oceans. Not only do I love your toothpaste, I love that I've been able to use your product as a teaching moment for my kids in environmental responsibility.
Rich
Some guy
Sep 23, 2012
I have been using Wicked Fresh since it came out. The flavor has gotten a bit weaker over time, but it's still my favorite toothpaste. For a while I could find Wicked Fresh in Wal-Mart and Target, but now they only sell other varieties of Toms.
Daemian Allen
born and lived in Maine
Sep 18, 2012
I was very happy to find Tom's of Maine toothpaste in Bellingham Washington state. I now have 2 tubes.
Melanie
A Mom
Sep 13, 2012
Wicked Fresh! Is my favorite Tom's toothpaste. The flavor is nice & the paste lasts - other pastes seem to completely disappear & must be reapplied during brushing. Overall, no complaints.
elena
female, texas resident
Jul 23, 2012
I've been purchasing and using organic products for many years and am a very avid label reader...however; purchased a tube of this nasty toothpaste for my husband to use; he agreed to use it; i would not; product contains fluoride & sls...yucko,yucko
Stacey
Tom's products user
Jun 01, 2012
Used-up my first tube of Wicked Fresh toothpaste, went to what was left of an old tube of something else and need to go buy a case of Tom's Wicked Fresh, because it is AWESOME!
susan
susan
May 24, 2012
if it's supposed to be healthy, why is there sodium laurel sulfate in it????
Emilyanne
long time user
Apr 29, 2012
I'm a long-time Wicked fresh peppermint user. I just opened a new tube & am so dissappointed at the new flavor! There is hardly any peppermint flavor to it, it tastes like a disgusting combination of licorice and fennel. I'm no longer a Tom's user :(
Ringi
men
Apr 16, 2012
This, like other Tom's toothpaste's, is a bit of a shock if you've been raised on Crest. The flavor and texture are different, but not unpleasant. If you kids haven't used the main brands of toothpaste, or you think they would have a strong aversion to strong mint flavor, these flavors are nicer. In response to some of the earlier reviews, Sodium Laurel Sulfate is made from palm and coconut oils, so it is actually "natural". [url=http://www.google.com/]1[/url] [url="http://www.google.com/"]2[/url] [[http://www.google.com/ 3]] [http://www.example.com 4] [url=http://www.google.com]5[/url] [url=http://www.google.com/[/url] <a href="http://www.google.com/">real</a>
Erin
College Student
Mar 15, 2012
I'm sorry to say, Tom's, that your decisions to be absorbed by a lousy corporation and to change your tubing to plastic has forced me to question your sustainability practices and take my business elsewhere.
Pomodory
Customer
Mar 14, 2012
I am a Mainer living in Munich, Germany. I will go to any lengths to get this toothpaste because, quite honestly, nothing else will do.
John
G
Mar 14, 2012
I'm a 20 year TOM user but I'm switching to another brand because of your new plastic tube. I've been willing to pay a premium for TOM to have all natural ingredients, but this tube is unacceptable.
Josie
Josie
Feb 23, 2012
Whole mouth clean and shiny
Lauren
Devoted Customer
Jan 09, 2012
A lot of natural toothpastes I've tried don't keep your breath fresh long after you brush. This is the first one I've found that gives me confidence all day. Great product!
Abby
Tom's toothpaste lover
Dec 22, 2011
I LOVE this new formula! It is FANTASTIC!
Todd
um... a person?
Dec 20, 2011
We have been Tom's of maine toothpaste purchasers for over 10 years. The wicked fresh is the worst toothpaste ever, leaves a bad aftertaste, has a strange texture, and is now in a plastic tube rather than the tin which was recyclable in our area. I would like a refund.
Pam
Melton
Nov 22, 2011
It's the best! Fresh and isn't too strong on the inside of your mouth. Thanks for such a great product.
Marianna
Student
Nov 19, 2011
I was a little concerned at first because this is the 1st natural toothpaste I've tried but it's unique I guess. My mouth feels dry after brushing. I am concerned about how much this will prevent me from getting cavities :(
Tina Johnson
37
Nov 14, 2011
I just wanted to say thank you for the sample of Silly Strawberry flavor. Love it
Tom's of Maine
Tom's of Maine
Nov 10, 2011
Hi Louise, this is Rob at Tom's. Colgate Palmolive purchased a majority share of Tom's back in 2006, but we are continuing to operate as an independent business. I'm sorry to hear you are disappointed with the new tubes. The decision to change was a big one for us to make, and one that was only made after considering customer feedback and environmental impact. You can read more about the decision here http://www.tomsofmaine.com/business-practices/environmental-practices/laminate-tube And please feel free to call us with any other questions! 1 800 FOR TOMS (367 8667)
Louise
a cool gal
Nov 10, 2011
This is a nice flavor (and it certainly contains peppermint).I am upset, however, that Colgate has taken over the company. Why change the tubes to plastic? This was silly considering that Tom's customers are concerned with environmental friendliness
William Dengler
Just me, Bill Dengler
Oct 29, 2011
Just as advertised. Wicked Fresh! Breath, teeth, refreshing feeling lingers after brushing. I usually don't write these things, but it's true and since no one else has written a review, well why not?
Jessica
Not happy with this new toothpaste
Oct 19, 2011
As a 20 year users of Tom's spearmint, I was surprised and disappointed by this toothpaste. If you like the regular toothpaste, you probably won't like this one because it doesn't taste like it comes from Tom's. It's much sweeter than the original.
Disappointed
Former Customer
Sep 24, 2011
My husband & I don't like the new formula at all! You're hit with sweet flavors first - overall funky flavor. The old spearmint had a pure flavor and left your mouth "wicked fresh". Guess we'll be finding a new brand, too bad we really liked Tom's
Gracie
A lady with allergies
Aug 31, 2011
Love the lasting freshness. My tube was metal, but I look forward to plastic. Arthritic fingers have a hard time winding up the metal tube!
Tina
Tom
Aug 29, 2011
Cool Peppermint tastes like licorice without any hint of peppermint. I bought it because it was peppermint. It clearly states peppermint on the package. Wasn't until I got a mouthful of licorice that I read the ingredients list and found no peppermint at all in the product. Poor labeling, poor marketing. It is gross at best. I want my money back. Where is the Tom's I used to know. And please, plastic? Are you kidding?
Angry Customer
Why?
Aug 10, 2011
I am so upset that you changed the tube to plastic. Tom's claims to care about the environment but if they did they would not use a material that requires over 120 years to decompose (plastic). Why would you also change the mouthwash? I guess that's what happens when Cologate owns 84% of the company. Very disappointed with Chappells.
MaLinda Zimmerman
Customer
Jul 06, 2011
Best toothpaste ever!
Lara
10+yr customer
Jun 08, 2011
I am distressed by the fact that you changed the tube to plastic, discontinued all kinds of flavors and in general lowered your standards.
Denise
Bardelcik
Jun 04, 2011
I love this Wicked Fresh! But I'm having a problem finding it in the stores..
Dulcy
Dental Assistant
May 12, 2011
It's love.
Drea
Drea
May 09, 2011
This is exactly what I've been looking for. A lot of natural toothpastes lack the kick it takes to freshen breath and leave your mouth feeling squeaky clean. This does both of those things perfectly.
R.S.
Customer
May 02, 2011
Best toothpaste ever! I especially like this one all the time. Oddly enough, I hate licorice but I can't taste it at all in this.
Latarsha
Bradford
Apr 04, 2011
I love this toothpaste! I tried it for the first time today. I am hooked! Much better than any other product I've tried.
Pacific Northwest Rain Goddess
a woman
Apr 03, 2011
The usual Tom's peppermint flavor was not at the shelf. I was surprised by the strong licorice flavor combined with the peppermint in the Wicked Fresh. Although I love licorice, brushing my teeth with it is not pleasant at all.
Chip Miniard
a satisfied customer
Mar 16, 2011
This is good stuff. A very pleasant taste. Not sweet like most toothpastes are.
Liz Babiuk
CDA
Mar 14, 2011
As a certified dental professional, oral care is a priority- and now an all natural/cruelty free toothpaste I recommend to patients with confidence. Wicked fresh is fab! Keep up the great work :)
Dave
Hard worker
Mar 14, 2011
Hands down the BEST toothpaste I have ever used. I love the peppermint and the fresh sensation it gives me.
David
cool guy
Mar 12, 2011
This is my favorite toothpaste!
Teresa Heck
Terri
Mar 05, 2011
Toothpaste has been breaking my mouth out but yours doesn't. I didn't like the taste of the original but this is great.
Teresa
consumer
Mar 02, 2011
LOVE this toothpaste! Hard to find in my area though.
kim gregg
toms toothpaste user
Feb 24, 2011
i really really like your tooth paste but can not find it here in missouri i shop at wal mart mostly it not there or groc. store either
Heather Menzel
Consumer
Feb 18, 2011
Smooth and minty! It keeps my breath fresh longer than most other toothpastes I've tried, and doesn't hurt my tongue! I hope you like it as much as I do.
Kelli
Tom's Fan
Feb 14, 2011
Love the taste of the Wicked Fresh toothpaste. Minty fresh!