|
  Since 1970, Tom’s of Maine has been creating natural oral care products to help people improve and maintain their oral
health—and we've learned that you don't have to sacrifice effectiveness when you use pure, natural ingredients. That's why,
in 1995, our original formula with fluoride was deemed safe and effective by the American Dental Association (ADA),
becoming the first natural toothpaste to bear the ADA's Seal of Acceptance. Since then,
many more Tom's of Maine products
have been awarded the ADA Seal, including mouthwash and floss.
What is the ADA Seal?
The American Dental Association's Seal of Acceptance, first awarded in 1931, is a trusted symbol of a dental product's
safety and effectiveness. In order to win the Seal, manufacturers must submit studies that demonstrate equivalent safety and effectiveness results to those of a clinically tested product; maintain manufacturing and laboratory facilities up
to established safety and purity standards; and submit ingredient lists and product information for review and approval.
How Tom's of Maine first won the Seal for toothpaste
As part of the process for accepting our first ADA toothpaste
in 1995, our Research and Development team, together with Dr. Richard Corpron at the
University of Michigan, proposed a new protocol that would satisfy both the ADA's fluoride testing criteria as well as our
policy against animal testing. Tom's became the first company to conduct an intraoral remineralization test of human subjects
as a substitute to animal testing as part of the ADA acceptance process.
|
Which Tom's products carry the ADA Seal?
Natural Anticavity Fluoride Toothpaste
Natural Anticavity Fluoride Toothpaste for Children
Natural Anticavity Fluoride Mouthwash
Natural Antiplaque Floss
|
