Product landing page image
Toothpaste
Deodorant
Mouthwash
Floss
Soap

No animal testing, ever

Pam Scheeler, Tom's employeeCategory Leader for Innovation Pam Scheeler tells the story of how we successfully petitioned the FDA to accept a non-animal-testing alternative for our fluoride toothpaste.

Watch

100% transparency

Picking strawberriesAre you concerned about ingredients? We are too—that’s why we take so much care over what we use in our products. Since 1981, we’ve proudly listed every ingredient, its purpose, and its source on our packages, so you know what you’re buying.

Read more

What's NOT in our products

Bill Hetzel with our deodorantSometimes what we don’t put in our products is as important as what we do! Learn a little more about what we avoid and why.

Learn more