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May 02, 2013
We need more people like this teachng our kids in school!! Bravo! Encore! Love that Tom's of Maine stuff!
21 year old male
Dec 05, 2012
Young Atlanta Artist
Dec 04, 2012
Every time a consumer purchases a Tom's product over any other Colgate product, they are sending a powerful message! Keep up your fight against vivisection, and I will continue purchasing your wonderful products :)
Dec 03, 2012
I loved your toothpaste and deodorants but now that I know that you are part of Colgate, which does test on animals, I will never buy any of your products again. I was really sorry to hear that you are part of a company that goes against your convict
a loyal customer
Oct 12, 2012
I love your toothpaste!!! and its the only one I find that is nice that dosnt test on animals!!!
Sep 11, 2012
I agree with PETA regarding Tom's being bought out by Colgate.
Aug 31, 2012
BUT YOU WERE BOUGHT OUT BY COLGATE WHICH DOES TEST ON ANIMALS. SO THIS IS VERY MISLEADING. I HAVE ORDERED SOME STUFF FROM YOU GUYS. I WILL BE SENDING IT RIGHT BACK. VERY DISAPPOINTED IN YOUR COMPANY. WILL NEVER RECOMMEND.
A mommy to a dog
Jun 23, 2012
I love Tom's of Maine. It is so hard to find some product that is reasonably priced and not tested on animals. Your deodorant lasts forever and does way better than previous deodorants I bought from companies who diod vivisect. I wish I knew back then that companies vivisected. Now that I know there is Tom's of Maine, I will keep on supporting your company. Please encourage Colgate not to vivisect anymore. No product is worth the suffering and loss of life of an animal.
Apr 28, 2012
You are owned by a company that DOES test!!! This is very misleading to people. :(
Mar 02, 2012
Tom's sold out, it's so sad, "conviction" that money is more important than animals. I'm running out of options! Burt's Bees sold out, too!
Tom's sales manager
Feb 08, 2012
These videos, especially this one, make me so proud to work for Tom's.
Engineer who loves animals
Dec 04, 2011
Thank you for making the effort and standing by your values of no animal testing! You won me over as a consumer for life!
Jun 25, 2011
This video is truly inspiring I've been looking forever for products that are cruelty free and I think this is great what you did!
Jun 21, 2011
I know none of the products are tested on animals but are each individual ingredient in the products not tested on animals?
Apr 13, 2011
About a year ago I made the decision to go vegetarian. Since then, I've been looking for products that don't go against my beliefs. I absolutely love every one of your products that I've tried. It makes me so happy to know that there are companies who not only make great products, but make great products that don't need animal ingredients and/or animal testing. You guys are amazing. Thanks for all your hard work and dedication.
Vegetarian for 37 years.
Feb 21, 2011
I did use Tom's of Maine toothpaste for over 20 years, until they got bought out by Colgate. I can't stand the idea of my money going to profit the parent company who is well known for torturing animals.
Oct 31, 2010
The comments about sodium laurel sulfate sound very much like the comments about fluoride being a deadly poison, a Communist plot to weaken our moral fiber.
Oct 27, 2010
I will ALWAYS buy a cruelty-free product, regardless of price, over an animal-tested one! Thanks, Tom, for setting the standard to which all companies should aspire.
Oct 17, 2010
I just saw that Tom`s of Maine has been bought buy Colgate Palmolive. Our money now goes to pay animal testings. Tom`s has been corrupted.
Oct 12, 2010
i have to do a projct on this and i dont understand toothpaste is toothpaste
Aug 04, 2010
I just wanted to say I've heard of your products, and I just bought one of your moisturizing soaps. I used it last night on my face, and my skin is so smooth and soft! I didn't have any allergic reaction to it, and I'll be buying it again.
Most of all, I'm impressed that you DON'T test on animals! Thank you so much for being kind to God's creatures and not torturing them. They weren't put on this Earth to be tortured.
For the companies who DO test on animals, the only reason they do it is because they know they're using dangerous chemicals. The thing is, they don't test these products on animals with what the product is intended for. They put the cosmetics and other ingredients in their eyes, they inject them with them, and do other torturous, horrendous, barbaric, and cruel things to these trapped animals. No living creature should be treated so. It's abhorrant!
Thank you, Tom's of Maine, for standing your ground and for protecting not only us, but all of God's creatures.
Jul 21, 2010
We like the lemon toothpaste, and would probably like a straight ginger toothpaste, as we just don't care for mint. Thank heavens you offer some options!
Jul 17, 2010
I have not used Tom's products but I am going to try them
A caring vegetarian who's tired of misleading products/companies!!
Jun 22, 2010
I don't get how you can say that you don't test on animals, but yet let yourselves be owned by a major company that does!?!? Good for you for not doing it, but being apart of a company that does is pure stupid, shame on you for trying to tell customers one thing but miss leading them with another.
Jun 21, 2010
I have been looking for a more natural toothpaste and found an old empty container of Tom's Toothgel. With all your advertising "all natural and not tested on animals" I was all ready to find it in the stores again until I read the ingredients on the label. "Sodium Lauryl Sulfate" or SLS is synthesized by reacting lauryl alcohol with sulfuric acid to produce hydrogen lauryl sulfate which is then neutralized through the addition of sodium carbonate. Lauryl alcohol is in turn usually derived from either coconut or palm kernel oil by hydrolysis, which liberates their fatty acids, followed by reduction of the acid group to an alcohol. This is NOT NATURAL and it if not more ingredients of this nature should be removed. I will not purchase it now that I know.
Jun 08, 2010
I saw you on the Lifestyle Magazine TV show. I did not know you existed, but I am very, very impressed with your mission to make safe, environmentally friendly products. I am equally impressed with your giving 10% of your income and having employees volunteer in the community. Keep up the good work!
a non resident of USA
Apr 09, 2010
I wanted to know if the products are exported to any other country. I'm from India and am having a hard time finding any toothpaste which is not tested on animals, one of the biggest market holders being Tom's of Maine's parent comapny - Colgate, which does animal testing!!
Director of Admissions and Records
Oct 06, 2009
I have not been using the products from your company yet but I am looking forward to purchase them. I am just introduced to your products and how they work in the human system. I definitly need to know more about your company and its products.
Sep 11, 2009
No animal testing , what these poor captive animals are subject to is nothing less than barbic. Priscilla
Your products are amazing, and even more so for no animal testing!
However, even though your packaging is recyclable, why not try reducing packaging or using something more earthfriendly to begin with...eg wrapping your deodorant sticks in diagonallypeelable cardboard like a soap, or a bamboo carton?
consumer & parent
Our whole family uses your toothpaste. Recently, I noticed that the mint toothpaste for adults you includes Sodium Lauryl Sulfate. I understand this to be a problematic chemical that is very pervasive in American products, so I was surprised to see your products include this. Your response is appreciated.
I would like to ask a question about your toothpaste. I was wondering why you still use sodium laurel sulfate in it when its been proven beyond a doubt that it is carcenigenic and also is quite irritating for people with sensitivities. I personally will not use it while it still contains this ingredient and I think theres many out there that feel the same.
tom's toothpaste user
i feel bad for the animals going around with dirty teeth just kidding folks great product toms
Amazon Refuge Wildlife center
Jul 28, 2009
Tomss is Right on Spot!
I am partner in Amazon Refuge where we preserve the natural habitat of several endangered species and owner of World Class Travel for 26 years. I have been using Toms for longer than that and am bummed out that you no longer seem to offer Gingermint which has long been my favorite. Dont you have a case lying around you would like to sell? My local Moter Earth Market says you dont make it anymore but theyre a bunch of young hippies. Happy Trails!
World Class Travel
800 771 3100
In-House Design Leader @Tom's
Jun 15, 2009
If youre interested in how the company was founded, you can find that information here:
Please check out the video above for more information about how we do not test on animals. I hope this is helpful.
a potential user
I read your FAQ answer on the question on animal testing Since your products arent tested on animals, how are they tested?. I am not sure if it is truly sufficient to ensure full safety of your products when you do not test on animals. I am particular focused on a product that I intend to use, the mouthwash product.
There are cases in the past where tests on animals have helped spot problems that could not have been spotted with the tests that are not done on animals! That is why I am in favor of tests on animals. Human beings come first and therefore I have no hesitation to favor testing on animals, done without being cruel in any way with animals.
On your web site, I could not find any history about your company. Who founded it and so on. Maybe it would be useful information to add.
I love the taste its not to srtong, its got just the right flavor. Love the way my mouth feels after use. I was wondering if yall have anything to help strenthin teeth. An does this product help whitein teeth also. Ive tried tooth paste an mouth wash but nothing seems to work to whitein my teeth or strenthin them.
Jun 02, 2009
A good friend strongly urged me to use toothpaste that was fluoride free. Toms of Maine was the only toothpaste I could find that respected these wishes. I was quickly impressed with everything Toms stood for i.e. no animal testing! and I really liked that the ingredients were not simply listed. I could see that they were all natural, where they came from, and why it was included in toothpaste. I then grabbed the deodorant as well. It is nice to have a company that I can trust that truly cares about my best interests. Thank you!
A loyal customer
I really like the natural moisturizing body bar. What I also would like is a 2oz. moisturizing body bar made for traveling. That size would be just right.
I tried your Apricot Scent Aluminum Free Deodorant Stick. I have a question:
Would you categorize this stick as an antiperspirant stick? I would consider it as antiperspirant because it keeps my underarms very dry and I am getting some chaffingrubbing. I may not be able to continue if it keeps me so dry?
In-House Design Leader for Tom's
Apr 27, 2009
Thank you for asking about the source of our palm oil. Please know that any ingredient we use, whether sourced domestically or internationally must meet our strict guidelines for safety, purity, consistency, and social/environmental sensitivity. This includes environmental sensitivity towards the inhabitants human, animal, insects, plants, reptiles, etc. in the region where our ingredients are sourced.
We do require our suppliers to adhere to these standards and we do check to make sure that we are using only ingredients that have been appropriately sourced – without impact to the environment or the inhabitants thereof.
I hope this information is both reassuring and helpful to you. Please let me know if you have any further questions for us or if we can be of any further assistance to you. Until then, we wish you good health!
Long time Toms of Maine user
My wife and I have used your toothpaste for years. Because we try to use environmentally friendly companies whenever we can. Recently we saw a program that was about the demise of the Orangutan due to lose of habitat. They are clearing rain forest to grow palms for palm oil, and that Sodium lauryl sulfate,one of your ingredients is to blame, We hope this is not the case. Could you please comment and email us on this.
In-house Design Leader
Apr 16, 2009
Testing our natural products for safety and efficacy without the use of animals has been a central value for Toms of Maine from the beginning of our company in 1970. Our commitment to no animal ingredients and no animal testing remains intact and unchanged. We are encouraged to see that 99% of internal requests for safety assessment at Colgate are addressed by using available databases and non-animal alternatives with a goal of eliminating all animal testing in the future. I hope this information is helpful to you! All the best,
Tom's has been bought out by Colgate-Palmolive and the Colgate- Palmolive company DOES ANIMAL TESTING. It is not a cruelty free company. Tom's should not be able to make the statement that it is not tested on animals.
I logged on to complain about the deodorant I bought...I want to buy responsibly, but I was angry at how little you put in a stick...after seeing the video on your homepage, I was reminded of how valuable your deodorant is...now, I just want to thank you for what you are doing.
Average Enlightened Consumer
Apr 08, 2009
I for one, love to hear companies taking such a stance and it is incredibly refreshing to be able to safely buy a product without having to worry what was involved in its making. I wish companies would do things like this more often and make it clear, so I can buy their products more effectively.
In-House Design Leader
Mar 19, 2009
Thanks for your quesiton Scott. There have been rumors in the past that SLS may have an adverse effect on a condition known as recurrent apthous ulcers (canker sores). There have been a couple of studies done on this subject. Within the last five years, one was conducted at the Cambridge University in the UK. This study included 100 test subjects plus a control group. The study found that the use of non-SLS toothpaste vs. SLS-containing toothpaste did not have any effect on the severity or duration of canker sores. As humans, we all have individual body chemistries and different triggers that might cause canker sores to develop. We've actually heard from many of our consumers non-mint toothpaste (whether or not it contains sls) is the only one that doesn’t aggravate their canker sores. I hope this information is helpful to you!
Sodium laureth sulfate has been shown to increase the frequency of canker sores among people with frequent recurring sores. People with recurrent canker sores are thus recommended to avoid use of toothpastes containing sodium laureth sulfate -
We use Tom's toothpaste for quite sometime and lately found Sodium laureth sulfate is part of it's inactive ingredients, what's that mean ? please help. Thanks
Student in Grand Rapids that loves Tom's of Maine
Mar 18, 2009
I Love Tom's of Maine. (The flavor of the toothpaste is just great!)
I'm vegan, so the fact that you don't test on animals or use animal ingredients is amazing to me. Thank you so much for caring!
Mar 10, 2009
Testing our natural products for safety and efficacy without the use of animals has been a central value for Tom's of Maine from the beginning of our company in 1970. Our commitment to no animal ingredients and no animal testing remains intact and unchanged. We are encouraged to see that 99% of internal requests for safety assessment at Colgate are addressed by using available databases and non-animal alternatives with a goal of eliminating all animal testing in the future. Colgate has also committed more than a million dollars annually towards the development, validation, and scientific and regulatory acceptance of alternative non-animal testing methods of product safety research.We hope to help Colgate reach its ultimate goal of eliminating all animal testing by sharing what we've learned over the years. We hope this information is helpful to you!
I am seeking cruelty free products and I noticed that the company claims they do no animal testing. Yet I read recently that they are now owned by Colgate-Palmolive which company does conduct animal testing. I want to support companies are not part of larger organizations that support animal testing. Is Tom's part of Colgate and now guilty by parent ownership of supporting animal testing?
a resident of Earth
Feb 26, 2009
I have just learned that sodium lauryl sulfate is helping to destroy the forests where the orangutan live in order to plant palm (oil) trees for sodium lauryl sulfate.
I will try to use products that don't use this product as well. We don't use products that test on animals.
Proud supporter of T.O.M. products
Bravo to T.O.M. for getting it. I wish more people would understand that animal is totally unnecessary. At least someone gets it and GETS IT RIGHT! Thank you.
content writer safebeauty.blogspot.com
Feb 18, 2009
I have just started down my journey of realization that the cosmetics industry is a crazy one with alot of people only looking at their bottom line and not at the faces and bodies and humans that their products effect now and in the future. I am now holding ALL of my skin care companies to the highest standard when it comes to the quality of production of their products. It's thanks to Co.'s like yourself and others (Product Body) that have shown me how it CAN and SHOULD be done. It's time we got aware of all the trappings of "the industry" and realize that not everyone is out for the consumers best interest. I'm talking too much. I love your products. I will be a consumer for life. Eternally grateful and my skin thanks you.
H. Daniel V
Feb 11, 2009
Honestly, i don't know what i would do without Tom's of Maine Deodorant.
I work with people all day and having something that keeps me smelling fresh all day and keeps me from scratching my arm pits is a number one in my book.
Tom's of Maine Design Leader
Feb 09, 2009
Thank you for sharing your concerns about Poloxamer with us. Derived from natural gas and oil, Poloxamer 335 and 407 belong to a category of ingredients generally known as surfactants. Surfactants have a very special function: they make it possible for oil-based ingredients to be dissolved into a water-based solution. Poloxamer 407 is in all of our mouthwashes except the Natural Cleansing Mouthwash, which contains poloxamer 335.
The information we have regarding this ingredient show that Poloxamer 335 and 407 have no known toxicity and a long history of safe use in a wide range of oral and topical pharmaceutical products.
You can learn more about these ingredients here:
Thanks for your post. We understand your strong feelings about this issue. Testing our natural products for safety and efficacy without the use of animals has been a central value for Tom's of Maine from the beginning of our company in 1970.
Our commitment to no animal ingredients and no animal testing remains intact and unchanged. We are encouraged to see that 99% of internal requests for safety assessment at Colgate are addressed by using available databases and non-animal alternatives with a goal of eliminating all animal testing in the future. Colgate has also committed more than a million dollars annually towards the development, validation, and scientific and regulatory acceptance of alternative non-animal testing methods of product safety research.We hope to help Colgate reach its ultimate goal of eliminating all animal testing by sharing what we've learned over the years.
We hope this information is helpful to you!
but you did sell out to Colgate who does test on animals- correct?
Dentist, Solo Practicioner
Feb 05, 2009
I am a fan of yours. I use a lot of your products. I actually just got done brushing, flossing, and rinsing with your Flouride Rinse. As I was rinsing I was reading the label. Poloxamer 407. What is that? Looked it up, and on Advance Scientific & Chemical Inc., web page they state, right there at the top of the page, "POSSIBLE CARCINOGEN!" OK, the all caps is my exageration but the exclamation (sp?) point is there verbage. EEE GADS!! I think you ought to get this one out of your ingredient list, they also classify the health as a 2. Take note. And you are all natural!? Would you please explain this to me.
I will patiently await your response.
Erin Abel DDS, Santa Rosa, CA.
Website Leader, Tom's of Maine
Jan 14, 2009
Hi Patricia--first, a quick thanks for your passion for no animal testing...it's something we've believed in since we were founded in 1970, and it's heartening to see it become such a prominent topic of conversation and debate today. I also just wanted to let you know, with regards to the flash player for the videos, that our budget didn't allow for encoding the video into multiple formats, so we chose the player with the highest penetration (98.1% in the U.S.). I'm sorry that you seem to be one of those who can't use it! We're happy to send the video clip to you by email if you'd like, just let us know!
"Little Old Lady (81) From Texas"
At the age of 12, I decided that for the rest of my life, I would defend animals from laboratory testing up to my last breath. You people have helped to bring my lifelong wish a long ways toward fruition. I may not see it stopped entirely in my lifetime, but it makes me very happy that my lifelong dream for animals on this planet is finally moving in the right direction. The problem with most people, I believe, is that they do not UNDERSTAND just what this testing entails. Many of the "Yahoo Answers" clearly showed this to be the case.
People need to become acquainted with the fact that the testing is not on the animal's face (for cosmetics), or their teeth (for toothpaste). They actually think that the testing is to find out if the product does what it's supposed to do, or if it's safe to use! They don't understand that the products are put into the animal's EYES, injected UNDER their skin, forced down their THROATS! And without any knowledge of this, many people will remain indifferent. There needs to be a way to let people know just WHAT IT REALLY MEANS when you say "No Animal Testing".
Incidentally, does your webmaster have any idea how MANY computers are UNABLE to download the " ADOBE FLASH PLAYER" that is REQUIRED in order to view your videos? This is due to a problem issue with many computer registries. You could easily make your videos available to OTHER web players like the REALPLAYER, or the WINDOWS MEDIA PLAYER, or the SHOCKWAVE PLAYER, so that EVERYONE could have the opportunity to see them! I, for one, would LOVE to view them, but I'm one of those with a computer registry that does not accept the "FLASH PLAYER."
Animal Rights Supporter
Dec 19, 2008
Tom's of Maine proves that animal testing of consumer products, particularly non-pharmaceuticals, is totally unnecessary,and ought to be ABOLISHED!!!!
Dec 12, 2008
Jonathan, I hoped to get one of our R&PD or category managers to answer your question, but we just had a big ice storm today and our offices were closed! (Fortunately, I'm working from home.) In answer to your question, yes all of our products are free from animal testing, both for the ingredients themselves as well as for the formulations. We also require our ingredient suppliers to not test on animals as well. This belief was always a part of our company culture, from the very beginning--we've just formalized it over the past 15 years or so. If I get any further details from our scientists, though, I'll be sure to post again!
Katie, in response to your question, our product packaging states our position against animal testing, and we usually include this belief in our communications as well. We'd love to hear more ideas for how to get this message out, though, if you think it's not really widely known? It's such a core belief for us that I'd hate to think of our customers not knowing about it!
college academic advisor
I have a strong bias for companies and non-profits who refuse to do animal testing regardless of the pressure to do otherwise. I applaud Tom's of Maine for being successful in producing a competitive product and standing by their values.
I like seeing a company that is not afraid to take on "The Man" when it comes to upholding their values.
I was not aware that Tom's did not test on animals. How is Tom's getting this message to its consumers? Besides through this great video, of course.
Dec 11, 2008
Are all Tom's products completely free of animal testing?
Dec 10, 2008
natural ingredients that are non-toxic is high on my list
Tom's Toothpaste User
Dec 08, 2008
If a company like Tom's of Maine can be profitable and also environmentally responsible it would be good to see some of their testing methods be used by the rest of CPG (consumer packaged goods) corporations.
Dec 05, 2008
Initial, general thoughts: responsibility, respect and accountability towards the environment, and the individuals who work for the companies. I like what Ryan said, "...that the company has values in the first place." Civic responsibility.
A different thread: I know people currently working in different branches of medicine who use and recommend Tom's products. The information presented on the website will be most helpful if doctors and care givers can quickly find out, or direct their patients to easily access of specific information about products regarding allergies, sensitivity, contents of products, etc.
This is a great story--what I love is that Tom's of Maine had to work hard to the company's values with the realities of their industry’s regulatory environment. They went to bat for what they believed in, and they won.
But I’d love to hear more from Tom’s about the challenges of running a sustainable and responsible business—the trade-offs, the compromises, the tough decisions. For me, the difficulties and failures are maybe even more inspiring than the success stories.
As to what I look for in companies for whom I choose to vote my dollars, I think I actually care less (within limits) about whether the company values are aligned with my personal values than that the company has values in the first place, other than simply making money and obeying the law. Companies can and should act as civic organizations, not just as cogs in the engine of the economy.