Try Luminous White®, our most advanced whitening toothpaste ever.

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Finding Natural Solutions

At Tom’s of Maine, we believe you shouldn't have to choose between effectiveness and a naturally healthy life. For over 45 years, we’ve searched the world for ingredients and combined them in fresh new ways to create natural products that work.

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Some switched for the ingredients and some for their family. Check out their stories, and then share your own.

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Our cleansing line is gentle on skin while also helping maintain your skin's natural moisture. Explore all our fragrances, like Creamy Coconut, Orange Blossom, and Lavender Shea.

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Our Company

We have a lot in common with you. You’re thoughtful in the choices you make for your family and the world, and part of that is using safe, effective, natural products. For over 45 years, we’ve worked to help others live a more natural life by creating mindfully and giving generously.

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Our Products

Our Stewardship Model guides us to create natural personal care products that really work. And we're proud to share the source and purpose of every ingredient we use.

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Giving for Goodness

We use 10% of our profits to improve communities, schools and the environment.

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Caring for the Planet

What a world! We respect our beautiful home by constantly looking to lessen our impact—and sometimes leave things better than we found them.

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