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Tom's of Maine Whiten+ Deep Clean and Whiten+ Coconut Oil toothpastes displayed on a stone surface with fresh mint leaves and coconut, set against a lush green forest background.

Introducing

Whiten+

Removes 95% of surface stains after two weeks of daily use
Our Naturally High Standards
Doing Right By The Planet
Giving Back

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We’ve spent more than 50 years mixing scientific know-how, naturally sourced and derived ingredients, and a dash of ingenuity (okay, a lot of ingenuity) to make effective natural products that’ll make you feel good, and smell good, too.

Our Mission

What We Believe

Here at Tom’s of Maine, our naturally high standards drive our commitment to create a healthy future for people and the planet.

Never underestimate nature

America's #1 choice

Fun, fruity flavors your kids love, without some of the stuff that you don't. Brushing time approved by both kids and parents? That’s why Tom’s is the #1 Natural Children’s Toothpaste Brand. I

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Our latest deodorant

Odor and wetness protection you can count on, because wetness is the pits. Feel good and smell good by using our aluminum free deodorant with natural fragrances.

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I: Based in part on data provided by Nielsen through its Discover Service for the Toothpaste Category covering the AOC and Natural markets over the 52 week period ending February 24, 2024. © 2024 Nielsen

Our Company

We’re proud of making great, nature-derived products you use everyday. But the most important thing to us? It’s simple. We’re real people who care, working together to make positive change by doing good.

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The latest from up here in Maine

Blog

variety of herbs and vegetables

Family Cooking Competition Ideas: Ready, Set, Cook!

Does your family love to cook? Are you looking for family cooking competition ideas after watching cooking shows, perusing magazines,...

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young boy swinging

4 Natural Remedies for Wounds and Scrapes

Warmer days mean backyard play, trips to the park—and plenty of scrapes and bruises. Luckily you can find several natural...

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holding baby feet

5 Pressure Points on the Body to Calm Achy Kids

If my kids have taught me anything at all, it's the value of physical touch. I'm not naturally a touchy-feely...

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