Tom's of Maine

Goodness Report



We are all in this together! Community is about taking care of our families, coworkers and people in need. It's putting the values we share into action to make a real difference where we live, work and play. The decisions we make as a company are grounded in respect, building open, honest relationships, and feeling a true sense of responsibility for each other.

Health and Safety Coordinator Carolyn Hall describes the best part of working at Tom's of Maine — the people!

Caring for each other

Our passion for doing good is rooted inside our walls here in Maine. We stick together and take care of each other! We're not just a team, we're family. Ensuring health and happiness at home is the only way to begin helping people live well in communities across the country. 23 health and wellness benefits we offer ourselves (and the planet) are a good start. Popular ones include:

  • Green car benefit — we help employees buy fuel-efficient vehicles
  • Year-round on-site wellness programs — including massages and reflexology
  • Tuition aid and child care assistance
  • On-site workout rooms
  • Unlimited bowls of fresh, organic fruit
  • Pet friendly work envioronment
  • Adoption benefit
  • 5% paid time to volunteer

Small things like letting us bring our dogs to work help us feel connected to each other and the things we care about. Fiona and her dog "Russell" love being together!

Citizen Engagement Brand Manager Rob Robinson is grateful for company benefits that helped him adopt his daughter from Ethiopia.

Goodness Day

In 2014, we rolled up our sleeves to help restore the natural beauty of iconic Cape Elizabeth, removing invasive weeds from the landscape, revitalizing hiking paths and maintaining this vibrant recreational area. It’s one small way we come together to recognize that we’re part of an ecosystem that is larger than ourselves.

For this year's "Goodness Day," Tom's of Maine closed its offices and manufacturing facility and spent the day volunteering in Cape Elizabeth, working together to restore the natural landscape.

12 days for good

Connecting with our neighbors and local non-profits through volunteerism is a favorite benefit for Tom's of Maine employees. Each year we get 5% of work time off (12 days for full-time employees) to volunteer. From helping at a local school to working to preserve the Maine landscape, everyone at Tom's of Maine is encouraged to follow their heart.

95% of employees volunteered in our communities in 2014. Ultimately, we're hoping to achieve 100% goodness — everyone following in the footsteps of these volunteer veterans:

  • Bridget Burns, Social Media Strategist helps at Kennebunkport Conservation Trust
  • Tom O'Brien, CEO helps Habitat for Humanity and Lighthouse Youth Services
  • Paul Jessen, Innovation Brand Manager helps at Goodwill Industries
  • Cathy Martineau, Finance Analyst helps at Kennebunk Animal Welfare Society and Preble Street for Solutions for Homelessness, Hunger + Poverty
  • John Maravich, Manufacturing Facility Engineering Manager helps at Woodman Park Elementary

PR and Goodness Programs Manager Susan Dewhirst talks about why volunteering means so much to us.

Donating 10% of our profits

Leaving the planet better for future generations is motivating to us. With your help, we donate 10% of our profits to organizations that support human and environmental goodness. Your product purchases create those profits, but you also help decide which organizations receive our donations.

Through our 50 States for Good program, we invite you to nominate inspiring non-profits. In 2014, we increased our funding to $500,000 for this program, shared among 51 organizations focused on people, animals and the planet.

Last year, our employees chose 22 additional organizations to fund around the country, including important work in Maine like land preservation, heating assistance for rural families and dental clinic funding.

  • Aroostook, Washington + York Counties - Heating Assistance Programs
  • East Coast Greenway
  • Good Shepherd Food Bank
  • Hardy Girls Healthy Women
  • Mount. Agamenticus to the Sea Land Trust
  • P.L.A.N. - Post Landfill Action Network
  • Ruth's Reusables

Dental Health for All

In 2014 we were proud to partner with Oral Health America and provide children in need with access to preventive dental care and products. As well, a free downloadable "Brushing Fun" coloring book reminds kids of the importance of healthy habits but also is a fun way to explore ingredients from nature and the importance of taking care of the outdoors. Now in its 12th year, the Tom's of Maine Dental Health for All program aims to create greater access to oral care with a focus on prevention. The program has donated over $1 million and helped make more than 200,000 additional patient visits possible.

50 States for Good

In 2014, for the first time, we awarded more than $500,000 to support a grassroots organization in every state on the front lines of making communities stronger. From life-changing work supporting children’s literacy to urban agriculture to veteran reintegration, the dedicated organizations share a mutual passion for improving lives in their communities with heart and sweat equity. To date, our 50 States for Good community giving program, which allows the public to nominate their favorite nonprofits, has benefited more than five million people and hundreds of communities across the nation.

Meet our 2014 recipients