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Tom's of Maine Whiten+ Deep Clean and Whiten+ Coconut Oil toothpastes displayed on a stone surface with fresh mint leaves and coconut, set against a lush green forest background.

Introducing

Whiten+

Removes 95% of surface stains after two weeks of daily use
Our Naturally High Standards
Doing Right By The Planet
Giving Back

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We’ve spent more than 50 years mixing scientific know-how, naturally sourced and derived ingredients, and a dash of ingenuity (okay, a lot of ingenuity) to make effective natural products that’ll make you feel good, and smell good, too.

Our Mission

What We Believe

Here at Tom’s of Maine, our naturally high standards drive our commitment to create a healthy future for people and the planet.

Never underestimate nature

America's #1 choice

Fun, fruity flavors your kids love, without some of the stuff that you don't. Brushing time approved by both kids and parents? That’s why Tom’s is the #1 Natural Children’s Toothpaste Brand. I

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Our latest deodorant

Odor and wetness protection you can count on, because wetness is the pits. Feel good and smell good by using our aluminum free deodorant with natural fragrances.

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I: Based in part on data provided by Nielsen through its Discover Service for the Toothpaste Category covering the AOC and Natural markets over the 52 week period ending February 24, 2024. © 2024 Nielsen

Our Company

We’re proud of making great, nature-derived products you use everyday. But the most important thing to us? It’s simple. We’re real people who care, working together to make positive change by doing good.

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The latest from up here in Maine

Blog

poison ivy

Teach Kids How to Identify Poison Plants: 4 Educational (and Fun) Games

My family is nothing if not outdoorsy. We're constantly outside, enjoying everything the environment has to offer. And while we...

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young kids running through obstacle cones

9 DIY Obstacle Course Ideas for a Backyard Adventure

The backyard is a place of adventure, where both brains and bodies come alive after school. Here, the whole family...

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Miniature of the rock garden.

How to Make a Zen Garden to Bring Nature Indoors

Adding a layer of calm to our days eases stress. And for me, that's achieved by soaking in elements of...

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