Some switched for the ingredients and some for their family. Check out their stories, and then share your own.

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We asked women across the country to tell us why they switched to Tom's of Maine deodorants. Check out some of their stories.

Finding Natural Solutions

At Tom’s of Maine, we believe you shouldn't have to choose between effectiveness and a naturally healthy life. For over 45 years, we’ve searched the world for ingredients and combined them in fresh new ways to create natural products that work.

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Luminous White®, our most advanced whitening toothpaste ever, uses a clinically proven natural whitening technology that removes surface stains – while also safe on enamel and for everyday use.

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Your skin wants to be soft, comfortable and moisturized. Our body products are formulated without artificial colors, fragrances or preservatives to help maintain your skin’s natural moisture.

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Our Company

We have a lot in common with you. You’re thoughtful in the choices you make for your family and the world, and part of that is using safe, effective, natural products. For over 45 years, we’ve worked to help others live a more natural life by creating mindfully and giving generously.

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Our Products

Our Stewardship Model guides us to create natural personal care products that really work. And we're proud to share the source and purpose of every ingredient we use.

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Giving for Goodness

We use 10% of our profits to improve communities, schools and the environment.

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Caring for the Planet

What a world! We respect our beautiful home by constantly looking to lessen our impact—and sometimes leave things better than we found them.

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