Tom's antiplaque whitening toothpaste

THE FIRST OF ITS KIND
RECYCLABLE
TOOTHPASTE TUBE

Tom's of Maine and list of claimed badges

FINDING NATURAL SOLUTIONS

You want products that are good for you and your family. For over 50 years Tom’s has worked to make natural products that get the job done.

EXPLORE OUR PRODUCTS

We’ve got more than 50 years experience combining scientific know-how, naturally derived ingredients, and a bit of ingenuity to make products that are good for you and the planet. You’re going to love our products!

OUR TOP PICKS

Tom's of Maine natural children toothpastes

AMERICA'S #1

Natural children’s toothpaste brand

Fun, fruity flavors they’ll love, without the fake stuff you don’t. That’s why Tom’s is the #1 Natural Children’s Toothpaste Brand.

Tom's of Maine

100% PLASTIC-FREE

Same 48-hour odor protection

Discover a natural deodorant without aluminum that actually works for 48 hours, in new 100% plastic-free packaging.

OUR COMPANY

We made our mark by making great, more natural versions of products you use everyday, like toothpaste and deodorant. But what is most important to us? We are real people who care, working to make positive change by doing good.

Tom's of Maine founders: Tom and Kate Chappell
Doing good everday since 1970

OUR PRODUCTS

Our Stewardship Model guides us to create natural personal care products that really work. And we’re proud to share the source and purpose of every ingredient we use.

10% profit to charity

GIVING FOR GOODNESS

We donate 10% of our profits each year to nonprofits promoting health, education, and the environment.

Happy people happy planet

CARING FOR THE PLANET

What a world! We respect our beautiful home by constantly looking to lessen our impact—and sometimes leave things better than we found them.