Experience how gentle charcoal toothpaste can be

learn more

And we're always here to help you Wake Up Well

Finding Natural Solutions

At Tom’s of Maine, we believe you shouldn't have to choose between effectiveness and a naturally healthy life. For over 45 years, we’ve searched the world for ingredients and combined them in fresh new ways to create natural products that work.

learn what we mean by natural    explore our ingredients

sun icon
salt deo toms

Feel a surge of clean from the sea with our refreshing Sea Salt + Mint Toothpaste and Mouthwash. This unique formula with carefully balanced Pacific sea salt and natural mint flavor leaves your mouth feeling clean and refreshed and fights bad breath germs.

learn more

toms natural strength deodorant

Discover our Natural Strength Deodorant that lets your skin breathe. Experience 48-hour odor protection, no aluminum, an exclusive botanical blend, and no artificial fragrance.

learn more


Our Company

We have a lot in common with you. You’re thoughtful in the choices you make for your family and the world, and part of that is using safe, effective, natural products. For over 45 years, we’ve worked to help others live a more natural life by creating mindfully and giving generously.

read our story

our products toms

Our Products

Our Stewardship Model guides us to create natural personal care products that really work. And we're proud to share the source and purpose of every ingredient we use.

explore your faves

goodness toms of maine

Giving for Goodness

We use 10% of our profits to improve communities, schools and the environment.

find out how

toms of maine caring for the planet

Caring for the Planet

What a world! We respect our beautiful home by constantly looking to lessen our impact—and sometimes leave things better than we found them.

learn more