Our Mission
At Tom’s of Maine, we’ve always believed business should be a force for good. For over 50 years, we’ve put that belief into action. Today, we are focusing our journey on one vital goal: Protecting nature for future generations. Nature is the source of the ingredients we use and the heart of the world we share, and it needs our support now more than ever.
Partnership Highlight
Protecting nature takes bold, collective action. That's why Tom's of Maine is proud to partner with American Forests, the oldest national nonprofit conservation organization in the United States, with a $2 million commitment over three years. This investment supports American Forests' mission to create healthy, resilient forests that benefit everyone, including reforestation and Tree Equity work in the communities that need it most. Together, we're honoring the natural landscapes that sustain us all.
Our commitment to nature lives in our giving. We contribute 10% of our annual profits to support organizations and individuals who are working to protect nature for future generations. This includes our major partnership with American Forests and other organizations striving to create a more vibrant and resilient environment.
This mission is woven into everything we do, starting with our natural standards. Every ingredient we use goes through our Stewardship Model, a rigorous vetted process across four criteria: natural source, safety, effectiveness, and environmental responsibility.
Our team doesn't just work for nature; they work in it. Every employee is encouraged to use 5% of their paid time (up to 12 days a year) volunteering. Whether repairing local trails, removing invasive species, or organizing beach cleanups, we are out there doing the work to keep our communities—and our nature—thriving.
Our formulas are thoughtfully made — no artificial flavors, fragrances, colors, sweeteners, preservatives, or animal ingredients. And we don't test on animals. We consider the purpose and source. Because you should never underestimate nature.
Tom’s was founded to be good for people and good for the planet, so we’re pretty darn serious about sustainability! We work hard to ensure that everything from our ingredients to our packaging are thoughtfully sourced, derived, and developed to be environmentally and socially responsible, so you can feel good about the products that you’re using. Hey, it’s why we do what we do!
Like supporting community solar projects in Maine, to help our community access renewable energy. Or making our Sanford facility zero waste, with our Kennebunk facility coming next. Or partnering with plastic reclamation projects who are working to reduce the prevalence of plastic in the environment.
Tom’s of Maine is a certified B Corp. This means we’re one of over 2000 (and growing!) B Corp companies in the US dedicated to balancing business growth with doing good for our communities.
We’re endorsed by international nonprofit B Lab as meeting its high standards of social and environmental performance, accountability, and transparency. And it’s not just a one and done type of thing, it’s a continuous effort. Every three years, we’re audited by B Lab to make sure we are still living up to what we stand for and deliver on a strict set of criteria. That certification is a badge we’re proud to wear.
We are slashing waste with recycled content and recyclable packaging. And you better believe we're keeping it BPA-free. It’s simple—because good for the planet should be.
Over 1 billion toothpaste tubes are thrown away into landfills each year in the U.S., and we wanted to do something about it. That’s why we were proud to debut the first-of-its-kind recyclable toothpaste tube back in 2019. The majority of our toothpaste tubes are designed for recycling.*
Our history
See our history
