Our Stewardship Model

Natural, sustainable and responsible defined.

A naturally healthy life doesn't just happen. It comes from making thoughtful decisions on what to do—and what not to do. That's how we approach our ingredient selection when creating safe and effective products for you. We work very hard to find and combine the best naturally sourced and naturally derived ingredients, guided by a process we call our Stewardship Model.

Every ingredient we use goes through our Stewardship review process, which directs our standards for balancing natural, sustainable and responsible.

And of course, we carefully consider some of the most important information available—your feedback! We welcome your input on how we can do more good for you, your community and your planet.

Our Standards for Natural

*A few of our products contain beehive ingredients. Beeswax and/or propolis are found in lip balms, floss, P&M toothpastes, peppermint botanically bright toothpaste, baby diaper cream and baby sunscreen.

Our Standards for Sustainable

  • Prioritizing the use of recycled and renewable materials
  • Striving to reduce packaging waste through recyclability and biodegradability
  • Supporting the use of sustainable growing and harvesting practices
  • Working to minimize the total environmental impact of our supply chain

Our Standards for Responsible

  • Delivering value to our consumers
  • Sufficient research conducted to show safety and efficacy
  • Purposeful in system of ingredients, with complete transparency about the purpose and source of the ingredient
  • Sourced from suppliers that respect human and labor rights
  • Honesty in all claims made for ingredients, packaging and products
  • Conform to the requirements of regulatory authorities and other professional organizations with which we partner